Kathleen Sabo - Sr. Director, Content Strategy, WellDyne

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Work Background

WellDyneRxSr. Director, Content Strategy - Marketing & Proposals

Jan. 2020

CastiaRxMarketing & Proposal Manager

Jun. 2018 - Jan. 2020• Researched company operations and strategic initiatives creating promotional, expository content for the market, including investors, prospective clients, patients, and clients • Interviewed subject matter experts within the company across all teams, clinical to technology, analytics to finance, to understand new, ongoing, and completed projects for ideation processes and use in promotional materials, company news, and external industry publications • Implemented and oversaw a best of breed content development strategy, proposal development policy and procedure, and performance analysis tools • Built and managed a team of design, editing, development, and quality specialists to complete significant workload through multiple, consecutive company mergers and branding changes within a single year period • Collaborated on corporate messaging to external audiences on behalf of the sales team, client strategy team, and executive teams to include brainstorming, outlining, drafting, review, and final quality control • Managed team budget and handled financial reporting

Health Information DesignsDirector of Marketing and Communications

Oct. 2013 - May. 2018Auburn, Alabama- Managed all internal and external corporate messaging and branding in print and online through direct messaging, presentation development, proposal management, public relations, internal communications, and social media. - Develops, coordinates, and implements marketing plans designed to maintain and increase existing business and capture new opportunities. - Led strategic marketing planning and sales operational support as part of the sales team and executive leadership team, setting objectives and methods to reach company-wide and team-specific goals and organizational growth initiatives regarding regional market and target customer segments, and the company’s potential to meet customer needs with a product or service. - Oversees the development of proposals in response to requests for proposals (RFPs) and once new business has been won, works with other team leads to support project initiation and transition service or product delivery. - Created and delivered sales presentations and participates in meetings with clients, prospective clients, or partners. - Designed sales collateral, including value proposition development, graphic design, production, and dissemination for all solutions and target audiences. - Coordinated development and dissemination of internal communications between executive team, Human Resources, and other key subject matter experts to ensure appropriate cross-company knowledge sharing, notification delivery, policy and procedure maintenance, and brand buy-in. - Developed new and maintains current web page content and design, including back-end modifications, writing content, assessing usability, and graphics development. - Supported corporate compliance as a member of the Quality Management Committee to ensure applicability with industry regulations and appropriateness of operational activity. - Managed conference attendance, including exhibit design and logistics, and securing sponsorships and presentation opportunities.

Health Information DesignsCapture Manager for Commercial Sales

Jul. 2013 - Sep. 2013Auburn, Alabama AreaManaged and coordinated of all tasks for commercial business development and sales opportunities including analyzing potential opportunities, developing win strategies, strategic capture planning, drafting of solutions, identification of teaming needs, resource management, presentation development, proposal design, and contract negotiation. *The HID Alliance includes Health Information Designs, LLC, Sanovia Health Information Designs, LLC, and HDI Solutions, LLC.

Health Information DesignsMedia Content Specialist, Business Development Team

Aug. 2008 - Jul. 2013- Served as senior project manager for development of formal business proposals in response to Requests for Proposals, Requests for Information, Invitations to Bid, and other formalized bid requests for multi-million dollar government agency and private corporation contracts, including management of the resources, timeline, content writing, and final editing and approval - Contributed content to business proposals, including corporate, business and financial information; details regarding product specific design, features, and functionality; technology design, maintenance, and operations; project management; risk management; and quality approaches - Maintained currency and consistency of messaging between corporate resources and marketing materials, such as formal business proposals, marketing brochures, corporate website, and other types of media in accordance with URAC 7.0 Core 12 guidelines - Developed graphic design elements for business needs, including marketing materials, sales materials, presentations, conference sponsorships and exhibits, and business proposals

American Cancer SocietyCommunity Representative II

Jul. 2006 - Mar. 2008- Identified, established, and cultivated working relationships with community organizations, corporations, and key civic groups while assertively promoting the Society to community members, potential donors, and business partners within the area - Expanded American Cancer Society presence in all areas of assignment, including research and development of new opportunities; as well as, identified and assisted in recruitment of volunteers in communities or populations lacking an ACS presence - Provided organization, coordination, and support for community organization activities, such as Relay for Life, through the effective management and growth of volunteer resources - Identified and developed standards and "best practices" for volunteer management, including job descriptions, recruitment strategies, and recognition and award programs through training, orientation and direction - Created and fostered a collaborative, supportive, integrated work environment, and developed and instilled trust among the staff and volunteers in order to achieve annual and long-term goals and objectives

Delta Delta DeltaField Consultant

Jan. 2005 - Jan. 2006- Traveled to 20+ university campuses across the country as an official representative of Delta Delta Delta sorority and met with university officials, hundreds of organizational alumnae and collegians - Developed and delivered dozens of presentations to more than 1,000 undergraduate members on topics including risk management, public relations, member education, leadership, scholarship, recruitment, chapter operations, and other topics - Created action plans for new chapters to help ensure growth, volunteer support, and high achievement in the upcoming year - Helped establish a new chapter at Loyola Marymount University which included training officers, new member education, writing By-Laws and policies, creating an academic plan, establishing chapter traditions and mechanics, and allocating and managing a budget of more than $55,000 - Prepared more than 30 comprehensive reports to be sent to the Executive Board, Executive Office Staff, and volunteers, summarizing visit observations and findings, as well as, recommending organizational improvements for each chapter - Selected as one of nine consultants from an international applicant pool of over 140 graduating seniors

Auburn UniversityStudent Recruiter

Jan. 2003 - Jan. 2005

Auburn UniversitySOS Orientation Leader

Jan. 2003 - Jan. 2004