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Work Background
OPENMIND PhilippinesDigital Acceleration Lead
Aug. 2024 - Apr. 2025Philippines, TaguigKey responsibilities:
- Lead the digital marketing transformation agenda for Nestle Philippines through pioneering ad tech innovations, optmizing the media mix across social, search, and programmatic, establish and maintain best practices adoption, and maintain consistent operational excellence aligned to global performance benchmarks;
- Lead and manage media planning and buying responsibilities for performance marketing team (user acquisition, e-commerce) across Nestle’s various digital touch points (Meta, Google, TikTok, Lazada, Shopee, Web
- Drive Openmind and Nestle 1st-party data collection, management, and audience targeting activations strategy.
- Manage partner and supplier relationships to ensure Nestle Philippines is given beneficial technical and commercial solutions to maintain market leadership in digital marketing innovation
- Manage and maintain delivery of reports across local, regional, and global workstreams for internal and external stakeholders.
- Keep up to date with customer engagement and digital marketing trends, best practices, and innovations and identify opportunities directly relevant and impactful to Nestle Philippines’ Success in maintaining its competitive edge in the digital space.
Netcore CloudSenior Account Manager - Philippines
Sep. 2023 - Jul. 2024Philippines, Makati CityKey responsibilities:
- Manage the entire Netcore Clouds Philippine Market account portfolio (28 clients) and maintaining client status in Salesforce
- Establish and grow post-sale relationships with clients by monitoring and analyzing clients campaigns, tech stack, and processes to find opportunities to upsell and cross-sell integrations that drive improved results.
- Drive client education and advocacy through product updates and category and industry best practices as relevant to clients’ business
- Conduct regular business reviews and consultations to build productive relationships with clients
- Collaborate directly with customer success, product & engineering teams to help develop custom client solutions and troubleshoot client issues.
- Improve clients’ product feature adoption through product training, regular workshops, and market trends feedback
Vivamax, Inc.AVP - Partner Marketing & Engagement
Jul. 2021 - Sep. 2023Philippines, Pasig CityKey responsibilities:
- Spearheaded the B2B partnerships strategy, from deal origination to execution, to drive new revenue streams and expand market reach;
- Architected and executed comprehensive digital marketing campaigns that directly fueled customer acquisition and significant sales revenue growth;
- Build, nurture, and relationships with solutions providers to support Vivamax scalability goals;
- Develop and evolve processes and efficiencies for owned, earned, and paid digital media;
- Lead the team in development, implementation, and management of digital marketing campaigns to promote the brand, its partnerships, and its content;
- Oversee collaboration with internal teams for integrated marketing campaigns across brands under the Viva Communications Group;
- Manage all digital channels (web, apps, social media, e-commerce, among others) pertaining to the brand
- Lead and manage customer engagement and support teams
- Ingest and analyze multi-channel data (traffic, engagement, acquisition, revenue, retention) and provide regular reports, trends and insights to principal stakeholders and partners.
AdSpark PhilippinesHead of Media Operations & Analytics
Mar. 2019 - May. 2021Philippines- Leads overall digital media buying and data analytics operations across various digital platforms and executions. - Works with relevant internal and external teams and digital partners for brands’ requirements and deliverables; acts as media buying point of contact for Globe Telecom brand and marketing heads. - Oversees collaboration with media planning team in developing brand or campaign digital strategies, and ensuring the latest and most relevant consumer behavior insights are applied. - Coordinates with Client Services and Account Management teams in planning and providing relevant and high-impact marketing solutions, insights, and best practices in digital marketing. - Works closely with Commercials and Finance teams in managing team budget, pricing, billing, and collection for partner vendors and clients. - Works with media operations and analytics team leads in developing and implementing process efficiency workflows and processes to ensure agile, accurate, and efficient delivery of services. - Works with digital vendors, ad tech partners, and marketing solutions providers, to stay abreast on digital innovations and identify strategic opportunities for first-to-market executions.
AdSpark PhilippinesCampaign Manager - Team Lead
May. 2018 - Mar. 2019BGC
AdParlor in Asia PacificAd Operations Team Lead
Jan. 2017 - Jan. 2018PhilippinesJoined as a Technical Account Manager in January 2015, and moved up to Senior Ad Operations role (April 2016), specializing in Performance and Direct Response accounts. Promoted to Ad Operations Team Lead for Philippines, with heavy focus on Facebook and other Social publishers. Roles & Responsibilities: Campaign implementation & optimisation, performance analysis and insights
Media buying/planning, strategy, costings, data benchmarking, revenue monitoring
Ad operations process implementation, thought leadership (whitepapers, case studies, blog posts, etc.), training, product updates, quality assurance, bandwidth management.
Account management, Publisher/vendor relationship management
Provided support for multiple regions (Singapore, Hong Kong, India) as SME for Social Advertising and Direct Response (ROI) marketing.
AdParlor in Asia PacificSenior Ad Operations Manager, Performance
Apr. 2016 - Jan. 2017PhilippinesRoles & Responsibilities: - Campaign implementation & optimisation, performance analysis and insights
- Media buying/planning, strategy, costings, data benchmarking
- Provide support for multiple regions (Singapore, Hong Kong, India) as SME for Social Advertising and Performance/Direct Response (ROI) marketing.
Adknowledge Asia PacificAd Operations Manager - Performance
Jan. 2015 - Apr. 2016PhilippinesSocial Advertising and Performance/Direct Response (ROI) marketing. Roles & Responsibilities: - Campaign implementation & optimisation, performance analysis and insights
- Media buying/planning, strategy, costings, data benchmarking
Komli MediaTechnical Account Manager
Jan. 2015 - Aug. 2015Makati, PhilippinnesAccount Management for Komli Social Ads Platform - SaaS and MSaaS
Programmatic and Performance Marketing for Digital
Facebook Campaign Management, Optimization, Reporting
Media Buying and Strategy
Client Servicing and Training
Cognizant Technology SolutionsDigital Media Manager for Google
Feb. 2014 - Dec. 2014Taguig, Metro ManilaExclusively dealing with YouTube Partner Advertisers’ end-to-end Campaign Management, Doubleclick for Publishing - client/partner onboarding, booking orders, inventory forecasting and management, creatives QA, assets trafficking, campaign optimization, campaign reporting, billing, and policy enforcement. Accomplishments
- Completed YouTube Campaign Management Training top of the class - March 2014
- Performance award - March 2014
- Managed end-to-end over 30 digital campaigns in 6 months with 93% full delivery.
- Helped establish campaign tracking, delivery, QA, and turnover processes that are current established processes today.
Bayview Technologies, IncProject Manager for Business Development
Nov. 2011 - Oct. 2013MakatiBusiness Development Responsibilities:
- Program and Product Management
- Release Management
- Production Request Management
- Process Control and Improvement
- Communication Management - Website Management (Content, Statistics, Optimization) - External Relations (Partners, Advertisers, Clients, Vendors)
- Escalations (Sales and Support) Marketing and Sales Responsibilities
- New Business
- Campaign Management and Execution
- Client Services and Account Management
- Market Trend Analysis
- Training Highlights:
- Established and completed end-to-end project 777Royal.com, implementing browser-based gaming platform, never before implemented among industry competitors.
- Created and implemented brand plan for new service group under Bayview Technologies - Sokka Technical Services, with heavy involvement in conceptualization, planning, implementation, as well as development of brand guidelines and marketing strategy.
- Deployed and managed 12 products under Sokka Technical Services Group - ranging from website redesign, platform overhaul (static site to Drupal CMS), rebranding, rehosting, to new product development. Involved end-to-end, from conceptualisation (logo design, website design), testing, delivery, content copywriting, marketing plan, CMS management, and technical support. Relevant Skills: PHP, Javascript, XML, HTML, CSS, Web Design and Creative Direction (Adobe Photoshop, Flash, Illustrator, Dreamweaver), CMS Management (Drupal), Digital Marketing and Ad Campaign Management, Google AdWords, Keyword Tool, Google Analytics, SEO, Social Media Management, Marketing Communications, Content Copywriting, Project Management (Visio, MS Project), Business Development
Battle Axe Podcast Network, Inc.Podcast Producer
Jan. 2011 - Jan. 2013PhilippinesProducer: Good Times With Mo: The Podcast, Tropical Banter with Basti Artadi and Tirso Ripoll • Oversee daily operations and show segments
• Screen phone-in participants; maintain call queue and quality, and moderate show chatroom.
• Summarize show content and publish to different social media platforms
• Identify and reach out to potential show sponsors
• Generate show copy for sponsor or show promos • Monitor and track website and show statistics; identify target audience and actively engage and manage social community and fanbase.
• Sponsor account management Highlights:
• Good Times with Mo: The Podcast is the first and #1 podcast in the Philippines in our iTunes category, with several top ten placements in various countries such as Singapore, UAE, UK, Canada, and the US.
• Successful social media integration with a fast-rising fanbase on Twitter, Facebook, Tumblr, attracting major market sponsors such as San Mig Light, Smart Bro, and Nokia.
• Stepped in and guest-hosted Episode 84 for Good Times With Mo: The Podcast
• Producer and Regular Contributor on the network’s newest podcast called Tropical Banter – hosted by Basti Artadi of Wolfgang and Tirso Ripoll of Razorback – debuting at number 2 on the Philippine iTunes charts while consistently remaining within the Top 7 Rated Podasts in the Philippines. Relevant Skills: Audio and Video Post-production (Final Cut Pro), Digital Marketing and Social Media Management, Google Analytics, SEO, Marketing Communications, Content Copywriting, Project Management (Visio, MS Project), Business Development (Sales)
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