Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
WorxbaseHead of Marketing & Sales
Apr. 2024Campinas, São Paulo, BrazilResponsible for structuring the Marketing and Sales departments at Worxbase, a digital services factory with social impact. Leading the implementation of a full sales funnel, integrating lead generation strategies via digital media performance with outbound prospecting executed by SDR teams. Creation and management of OKRs and KPIs for continuous performance analysis, optimization of the sales process, and strategic decision-making, ensuring revenue predictability.
Focused on scalable growth, delivery volume, and cost-effectiveness, consolidating partnerships with marketing agencies and digital product creators
SDRs BrasilAmbassador
Sep. 2023São Paulo, BrazilI'm a facilitator of strategic connections between Sales and Pre-Sales professionals in Brazil. I promote the strengthening of the ecosystem through experience sharing, benchmarking, relevant content, and events such as AMAs (Ask Me Anything) with renowned market experts. My mission is to foster professional development by sharing best practices and opportunities to drive performance and innovation in the commercial field.
PUC-CampinasBusiness Mentor
Sep. 2023 - Apr. 2024Campinas, São Paulo, BrasilBusiness Mentor at PUC-Campinas in the MESCLA innovation and entrepreneurship center, assisting early-stage startups in developing and structuring their sales and digital marketing strategies. Focused on guiding technology-based businesses to achieve exponential growth by implementing efficient processes, defining metrics, and validating business models. My role aims to accelerate results and strengthen the entrepreneurial journey of the mentored projects.
Venture HubHead of Innovation Business
Jul. 2023 - Apr. 2024Campinas, São Paulo, BrazilI was responsible for structuring and optimizing the entire commercial and operational sales process. I implemented a robust CRM and developed a structured sales funnel focused on outbound prospecting and contract closing.
I led a team of 3 SDRs and 2 Sales Executives, applying methodologies such as Account-Based Marketing (ABM), Ideal Customer Profile (ICP) segmentation, and strategic multichannel prospecting cadences. Additionally, I established and monitored KPIs and OKRs, ensuring continuous performance analysis and data-driven decision-making.
These initiatives drove a 400% revenue growth in the second half of 2023, with over 240 sales meetings conducted and a reduction in the sales cycle from 140 to 90 days, consolidating predictability and scalability in the customer acquisition process.
Venture HubAccount Executive
Feb. 2023 - Jul. 2023
TribalBusiness Development Manager
May. 2022 - Nov. 2022At a Silicon Valley fintech with a SaaS solution for expense management and corporate credit cards, I participated in the commercial structuring in Brazil and implemented outbound prospecting processes targeting the startup market.
I developed and implemented automation tools and sales intelligence, creating strategic multichannel cadences (email, LinkedIn, and phone) to engage decision-makers (C-Levels and Founders), as well as structuring the Ideal Customer Profile (ICP) and defining lead qualification criteria.
With a focus on efficiency and predictability, I established KPIs and performance metrics, ensuring optimization of opportunity generation processes and increasing the volume of qualified leads delivered to the sales team.
BYJU'S FutureSchoolSenior Inside Sales Specialist
Apr. 2021 - May. 2022At the world's largest EdTech in 2021 and 2022, I was responsible for consultative sales of programming courses for children in the B2C model. I managed the entire sales cycle, from inbound lead qualification to closing, utilizing inside sales strategies and pipeline management.
With outstanding performance, I consistently achieved over 200% of targets and was ranked TOP 1 in Brazil for 5 consecutive months, standing out among 80 salespeople. My approach was driven by personalized engagement, the application of advanced negotiation techniques, and the use of conversion KPIs to optimize results and ensure predictability in contract closings.
ProviSales Development Representative
Sep. 2020 - Mar. 2021At a leading fintech in student credit, I was responsible for qualifying high-level inbound leads, focusing on decision-makers such as CFOs of high-ticket vocational schools (medical residency, financial certifications, and digital product creators).
I applied advanced qualification methodologies like BANT and SPIN Selling to identify high-potential opportunities, ensuring the delivery of highly qualified leads to the sales team.
With a focus on performance and efficiency, I consistently achieved over 150% of targets every month, optimizing prospecting cadences and contributing to increased conversion rates and revenue predictability.
EmCasaSales Development Representative III
Jan. 2020 - Aug. 2020São Paulo, BrazilAt a Proptech focused on buying and selling real estate in São Paulo and Rio de Janeiro, I worked on qualifying inbound leads interested in purchasing properties and outbound prospecting of sellers to expand the company’s portfolio.
I utilized prospecting automation tools and personalized engagement strategies to connect with property owners and buyers, applying methodologies like BANT for opportunity qualification and prioritization.
I was recognized as the top SDR in the company for 5 consecutive months among 20 professionals and set the record for the highest number of appointments scheduled in a single day, directly contributing to the growth of the sales pipeline and revenue predictability.
EmCasaSales Development Representative II
Aug. 2019 - Dec. 2019
EmCasaSales Development Representative I
May. 2019 - Aug. 2019São Paulo, Brazil
UberAccount Executive
Oct. 2017 - Sep. 2018São Paulo, São PauloCommercial Executive at Uber Eats, Uber's food delivery app, I worked on prospecting partner restaurants through inbound and outbound strategies, managing the entire sales funnel from lead qualification to contract closure.
I developed advanced skills in consultative negotiation and pipeline management, leveraging performance metrics and KPIs to optimize lead conversion and reduce the sales cycle.
My outstanding performance resulted in 3 promotions within 11 months, progressing from Junior to Senior Executive, driven by exceptional delivery and consistent overachievement of targets.
AmbevInside Sales Specialist
May. 2016 - Sep. 2017I was part of the pioneering inside sales team, working on the commercialization of beverages for bars and restaurants across Brazil. I was responsible for the full sales cycle, from prospecting and lead qualification to closing orders, utilizing CRM tools and upsell and cross-sell strategies to maximize results.
With a focus on performance and customer relationships, I stood out by consistently exceeding targets, earning high-performance recognitions, including an iPhone and an Apple Watch, as a result of my superior sales volume and quality of service.
Intch is a Professional Networking App for the Future of WorkSee more people like Marcelo on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
391785 people
18
Jogando alto @ Carmna
15
Web/Mobile programer @ InterSys
19
Project Manager @ Ressarcir Sistemas
7755 people
16
Diretor Executivo @ Sicoob
24
Business Development @ HC Corporate
22
Fundador @ Kronustech