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Work Background
Strategy From The Crease Founder
Apr. 2024Strategy from the Crease exists to help startups, agencies, and early stage sports organizations understand how and why data is important, how it can drive business outcomes, and how to begin to create a data-driven cultures.
Sports Innovation LabDirector of Product
Oct. 2021 - Feb. 2024Lead the data framework development and creation of the Front Office Sports Awards series for Venues, Sustainability, College Athletics, and Impact.
Lead the data framework development, strategy, analysis, and writing of The ROI For Women’s Sports: A Blueprint for Value Investing, uncovering new investment profiles for brands to continue driving both ROI and growth and in the women’s sports industry; the report has more than 1,500 downloads to date Lead the data framework development and implementation for measuring the impact of brand investment in women’s sports and beyond, using a mixed methods approach of proprietary data, survey data, and third party data, called the Brand Impact Framework
Lead women’s sports vertical including projects for clients including the WNBA, Ally Financial, Nike, and Google designing investment frameworks, sponsorship strategy, and fan data strategy
Lead the data framework development, strategy, analysis, and writing of The Growth of the Women’s Sports Community, SIL’s first paid report, which has been used on stage at CES, SXSW, and more
Built, maintained, and iterated on proprietary data-driven products, which form the core IP value proposition for the Sports Innovation Lab business
Leading the product strategy, application of data and insights, and client facing deliverables for the Data and Insights team.
Sports Innovation LabProduct Manager
Oct. 2019 - Oct. 2021Lead the data framework development, strategy, analysis, and writing for The Fan Project, which resulted in more than 2000 downloads. Created customized data reports to highlight market opportunities for clients including the WNBA, Just Women's Sports, and LPGA
Delivered a 65% retention rate of clients year over year by delivering data-driven research and thought leadership to help clients understand fan behavior
Drove an 18% increase in annual revenue (despite the pandemic) by planning, developing, and implementing research tools, research reports, and data analysis for advisory clients
Developed data analysis and leadership resources around the Most Innovative Teams, a ranking of global sports teams, which resulted in more than 1,000 downloads.
Creating internal tools and processes to analyze data and deliver insights to clients, produce thought leadership, and serve a variety of client asks.
Sports Innovation LabResearch Analyst
Jul. 2017 - Oct. 2019Boston, MassachusettsQuantified Athlete analyst, covering the technology, companies, and investments in human performance technology.
Worked with executive teams to research, plan, and execute on the launch of a new kind of professional sports league: Athletes Unlimited
Developed and wrote proposals, strategized outlines and custom industry insights for executives at the firm’s clients including Octagon, Venuetize, and more
Sports Innovation LabIntern
Feb. 2017 - Jul. 2017
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