Formulae PrescottCreative Director and Head of Digital Strategy
Jan. 2023 - May. 2024London, England, United KingdomI serve and liaison with the Founder on projects and plans I lead for the business at Formulae Prescott across UK, Europe and USA. - I lead on creative strategy across social media channels, influencer marketing, affiliate marketing and supporting the team to build efficient processes to aid our retail partners. - I partner with our Social Media Manager to define and lead creative output and to build up our content. - Mentor and direct the work of our creative team and designers across numerous projects. - I supervise and provide feedback on the design output of the department as a whole.
- Present to our retail partners and lead the creative direction across the business from social media direction, brand identity, POS, content portfolio and more.
- Advise on needed talent, internal or freelance, to get the job done!
- Develop and deliver high-quality creative.
- Work with our PR partners to develop the best strategy for the brand.
- Drive the design work of the departments, pushing it to always be better and more innovative.
- Support the team in video editing, photography and graphic, where needed.
- Refine our content production processes over time, understanding where resource efficiencies can be gained without sacrificing quality.