Yellow New ZealandSocial/Digital Copywriter and Strategist
Oct. 2018 - Dec. 2019Auckland, New ZealandI'm proud to have previously been the Social Media/Digital Copywriter and Strategist for Yellow NZ where I interpreted client briefs and requirements and turned them into emotive, efficient web copy that propelled end customers to take the actions that my clients needed to boost their business and bring them success through savvy website creation, digital & social media posts and presence. Core functions as Social Media Strategist included: - Client briefing , meetings and servicing; - Plotting brand message/guidelines, tone of voice and post content calendar, - Creating a social media strategy as part of a wider integrated marketing strategy for client, - Creating social posts adhering to the business objectives client would like to achieve, - Creating the content itself using a sliver-thin budget and resources or by collaborating with the design team members to create bespoke client content, - Strategising and creating proposal mock-up content for websites, landing pages, social media posts and paid media placements for potential clients to support the sales team with pitches, - Facilitating social media content via scheduling on social media platform resources such as Sprout Social, Facebook Business Manager, Later (and more! I’ve got experience with AgoraPulse, Lexer Engage, Sprinklr, HubSpot, Monday, Asana, LinkTree), - Client audience insights analysis & post engagement and providing reports on these with social listening to assist clients in leveraging the most from their social media messaging.