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Work Background
Plurix Design Estratégico Head Designer
Mar. 2023 - Dec. 2023BrazilResponsável por cuidar da operação da Plurix garantindo mentoria, ferramentas e infraestrutura para que o time possa se desenvolver e entregar projetos de qualidade para os clientes. Apoio no desenvolvimento de novos negócios.
PicPayProduct Design Manager
Jul. 2022 - Mar. 2023• PicPay is Brazil's largest digital wallet, with over 60 million users in 2021, representing an 80.2% increase compared to 2020.
• Our goal is to simplify payments in Brazil, making them fast, smart, and reliable.
• As the leader of the Design Team, my responsibility is to enhance the app's security and user registration experience.
• We focus on creating intuitive and accessible design solutions while ensuring the security and privacy of our users.
OlistLead Product Manager
Jun. 2021 - Nov. 2021Leadership of product teams (squads), taking care of customer and financial success journeys, in addition to the CRM team.
My role is to connect the teams' roadmaps to maintain the cadence of development and release of features, helping them to prioritize according to business strategies and user needs.
BadaróUX Manager
Oct. 2020 - May. 2021São Paulo, BrazilInternal processes and methodologies, focusing on the development of people and their skills, supporting business decision making. I manage projects from a technical point of view to maintain a standard of excellence in Design.
Technical performance in commercial decisions and project scope assembly.
Support in the analysis of new business.
BadaróUX Lead
Aug. 2019 - Sep. 2020BrazilUX Lead, I'm in a strategic position in the company, also working with Service Design and Organizational Design. I take care of the recruitment and training of other designers, follow the development of each one, refining methodologies and seeking improvements within the process. Working on projects, I mainly participate in the immersion, understanding of needs and research, always seeking to defend the priorities of users and the business. In addition, I exercise technical leadership with clients.
AwariUX Mentor
Mar. 2018 - Dec. 2020São Paulo Area, BrazilMentorship for UX Design students. Support for questions related to the UX market and methodologies, project feedback and support throughout the course.
Ignus DigitalProduct Designer Lead
Mar. 2018 - Aug. 2019Brazil Creation of digital products with an active participation in all stages of the project, from the briefing with the client, to the diagnosis of the business and the problem. Team lead, acting in the recruitment and qualification of designers.
LetrusProduct Designer
Dec. 2017 - Jul. 2018São Paulo Area, BrazilDevelopment of the education tool according to the roadmap, bringing improvements to already created solutions and designing new solutions. Leadership of user research and usability tests, with a focus on accessibility. Construction of a new Design team.
Agência BadaróUX Designer
Mar. 2017 - Sep. 2017São Paulo Area, BrazilPortal projects, applications, etc. Performance in research, benchmark, participation in brainstorm and dynamics of creation, assembly of personas and user's journey, use case study, information architecture and wireframe design.
JüssiAnalista de UX
Jul. 2016 - Mar. 2017São Paulo y alrededores, BrasilDesk research organization of activities, such as functional benchmarking, interviews with stakeholders and consumers, analysis of interaction metrics to understand the competition and the business. Preparation of project monitoring documents and research results. Planning and monitoring the production of wireframes and prototypes, providing multichannel solutions focused on the user. Usability tests with final consumer.
Empregos.com.brArchitect Information
Mar. 2016 - Jul. 2016São Paulo, BrazilPerformance with benchmark, heuristic analysis, navigable prototypes, wireframes, flowcharts, user testing and metrics analysis. Project documentation to be transferred to the IT staff. Project requirements negotiating with other internal teams. Acting on improvement actions of the brand.
CSP Consultoria & Sistemas Ltda.UX Analyst
Sep. 2014 - Oct. 2015Rio de JaneiroConsulting and requirements analysis in Corporate Portals projects, mainly using Microsoft SharePoint. Acting as UX Lead, Information Architect and Front-end Developer in several projects (intranets, extranets, corporate sites, etc.). Managing internal marketing and digital marketing company. Documentation of projects and participation in the creation of commercial proposals.
WebCariocaUX Lead
Jun. 2012 - May. 2014Rio de Janeiro e Região, BrasilAs UX Lead, doing requirements analysis, information architecture and prototyping of enterprise portals projects conducted in Sharepoint, Wordpress and HTML as intranets, corporate websites, mobile applications, among others. Contribution also in brand's change and commercial proposals.
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