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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🐦100%
Design
Geos
🇬🇧100%
United Kingdom
Work Background
Crossover HealthClient Engagement Marketing Manager
Oct. 2021• Manage engagement strategy and execution for 25 external clients
• Managing the creation of all collateral to execute the client strategy with internal creative agency.
• Reviewing monthly client analytics and adjusting the strategy accordingly to achieve client registration, penetration, and utilization goals.
• Manage the creation of a client engagement self-service toolkit to allow clients topromote services to their eligible populations.
• Manage the creation of a monthly health newsletter for clients.
• Manage integrated health-themed campaigns; including email, digital in-officematerials, print materials, text messaging, virtual events/webinars and in-personevents.
• Responsible for the acquisition strategy for new members and initiated care; supportretention and loyalty strategies.
• Collaborate with multiple functional leaders and departments to identify marketingneeds for new client launches, new health center launches, client expansions, andoperational system upgrades.
• Continually find ways to make our engagement and marketing processes andprocedures more scalable for the organization and clients.
Viveve, Inc.Senior Marketing Manager
Jun. 2019 - Oct. 2021Englewood, Colorado• Responsible for the creation, maintenance and improvement of marketing collateral (200+ pieces) and programs; including, creating, and executing marketing strategy for customers, Key Opinion Leaders, and social media strategy.
• Managed external vendors, including digital marketing agency, graphic designers, bloggers/copywriters, and publicrelations.
• Oversaw and managed marketing assets, advertisement, budget, and marketing analytics for FDA investigational trials.
• Collaborated with multiple functional leaders and departments to identify marketing needs from Corporate Communications on news and media release strategy to Sales and Customer Care to identify marketing initiatives.
• Managed Sales and Customer Care marketing and tools for practices and customers. Present marketing training and marketing research at Viveve University. Manage and create marketing for webinar series for Sales and Customer Care.
Great-West FinancialStrategic Distribution Marketing Manager
Aug. 2017 - May. 2019Greenwood Village, Colorado• Supported the execution, maintenance, and improvement of marketing programs to enhance customer awareness through direct mail campaigns, branded merchandise, website development, and event marketing. • Responsible for creation of booth and banner displays for company events. • Oversaw and managed sales/marketing enablement system, quality control process, approval of partner marketing material, and uploading/updating of website links. • Identified marketing trends through analytics and enhance productive vendor relationships. Manage print and fulfillment campaigns, ensuring budgets are held and reported metric data is correct.
Great-West FinancialProduct Launch Manager
Dec. 2015 - Aug. 2017Greenwood Village, Colorado• Fostered deep partnerships with senior business leaders and product managers to plan-end-to-end product launches. • Performed timely product analysis and resolved diverse issues through creative solutions. • Utilized strong project management skills to track and deliver critical reports on project outcomes. • Directed human resources and financial planning, delegated detailed task assignments and assigned project deadlines.
TransamericaProject Manager
Jun. 2014 - Dec. 2015Denver, Colorado• Cultivated partnerships, internally and externally, through clear communication
or project outcomes, to enhance engagement between executive management,
project stakeholders, and team members.
• Headed new product launches and continuous improvement projects through
hand-picked teams, carefully disseminating tasks and allocating resources.
• Analyzed data to identify risks, potential threats, and risk proc
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