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Work Background
Ad MarketingFractional Chief Strategy Officer (CSO)
Dec. 2024Stuttgart, Baden-Württemberg, GermanyBrought in to help a growing Romanian marketing agency navigate their next phase of expansion and digital transformation
Strategic Focus:
- Developing go-to-market strategies for tech-enabled marketing solutions
- Building scalable processes that blend traditional advertising with AI-powered insights
- Creating partnership frameworks with European tech companies Early Wins:
- Redesigned service portfolio structure, resulting in higher client retention in Q1 2025
- Launched strategic initiative combining traditional marketing expertise with emerging AI tools
- Currently developing expansion strategy for German and Austrian markets
Totosearch IncFounder/CEO
Sep. 2024Stuttgart, Baden-Württemberg, GermanyOur mission is to revolutionise AI through our modular “Lego” architecture of specialised components that select optimal methodologies for each specific challenge - unlike conventional AI’s one-size-fits-all approach. By deploying the ideal algorithmic path for each task, we enable capabilities previously thought impossible, from accurate forecasting to market analysis, while generating an entire digital ecosystem that can replace high-value professional services. The Problem We're Solving:
Today’s AI models suffer from a critical design flaw: forcing all problems through a single methodological approach. What We've Built:
- Modular “Lego” architecture with optimised methodology selection
- Methodology: Unmatched ability to deploy econometrics, Bayesian models, supervised ML, etc.
- First pilot client saw 40% faster decision-making in week one
- Currently in stealth mode with 3 enterprise pilots Funding & Growth:
- Raised initial round by demonstrating our prototype to 5 VCs who became daily users themselves
- Building a remote-first team across Stuttgart, Bucharest
- Targeting Series A in Q4 2025 Personal Mission: Creating technology that amplifies human intuition instead of replacing it.
DegethalCIO/COO
Sep. 2021 - Mar. 2023Bucharest, RomaniaBrought operational rigour to a high-growth investment firm during their idea stage and product development Key Achievements:
- Restructured investment process, reducing due diligence time by 35% while improving deal quality
- Led a series of investment rounds, resulting in €4 mil raise
- Managed relationships with 15+ institutional investors across Germany, Austria, and Romania Hardest Lesson: Discovered that cultural nuances in Romanian business practices required completely different investor communication strategies than German markets. Rewrote our entire pitch approach. **Why I Left:** Realized I preferred building companies to just funding them.
The Long Run - by Peter BartaFounder
Nov. 2018Started after watching too many brilliant founders burn out alone • What began as informal coffee meetings evolved into a structured support ecosystem Impact by the Numbers:
- 300+ entrepreneurs supported across 15 countries
- 23 have raised Series A funding (total: €45M+)
- 7 successful exits, including one €40M acquisition
- 89% still operating profitably after 2+ years What Makes It Different:
Not another accelerator or networking group—this is peer-to-peer support for the long game. We focus on sustainable growth, mental health, and building businesses that matter. Secret Sauce: Monthly "failure parties" where founders share their biggest mistakes. Turns out vulnerability builds stronger businesses. Currently expanding to include family support (because startup stress affects everyone at home).
Frankfurt Business SchoolStrategy Consultant - Project Based
Mar. 2016 - Dec. 2016HungaryProvided strategy consulting services and training for Microfinance Institutions across Hungary. Developed business plans and strategies for Microfinance Institutions; Increased revenues for companies by over 50%.
Founder InstituteCo-Director
Jan. 2016 - Jan. 2022
GoogleStrategy Consultant (Project based)
Jan. 2013 - Jan. 2016Romania and Adriatic RegionProvided consulting for companies within Google Partners Program; Designed and delivered training and advisory on Business Financing, Business Strategy for more then 50 companies; Delivered coaching and mentoring on business related issues to over 25 selected companies; Increase revenues for agencies with over 200%
Ministry of SMEs, Trade and Business EnvironmentAdvisor
Feb. 2007 - Jun. 2007Bucharest, RomaniaProvided support to State Secretary on Tourism in initiating strategy for development of tourism sector in Romania; Drafted funding schemes for SME initiatives from national budget with over 30 mil euro in funding schemes; Redesigned entire funding procedure for SME sector increased transparency and fund absorption.
Post Privatization FoundationCEO
Jan. 2007 - Aug. 2016Full responsibility for bottom-line factors, including long-range strategic planning, company vision, and strategic business affairs; Managed a portfolio of 10 investments with total assets of over 100 mil Euro; Raised over 12 mil Euro in funding for early stage companies; Board member for several investments; Successfully exited portfolio companies.
Romanian Society for Emergency and Disaster Medicine (SMURD)Project Manager
Apr. 2005 - Jan. 2007Targu Mures, RomaniaProvided technical assistance and consultancy in day by day management; Acting as team leader for projects funded by various international donors and private companies; Develops future planning and development strategy for the organisation; Increase revenues from 50.000 Euro to 4 mil Euro.
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