KearneyPrincipal
Sep. 2016Greater New York City AreaCo-lead of Marketing Strategy & Transformation. Core member of Fashion & Luxury leadership team. Project leadership experience includes (non exhaustive):
- End to end marketing cost transformation for various organizations in consumer goods, news media, and healthcare; achieving 20%+ in annualized savings
- Merchandising, planning, and allocation capability evaluation for leading sportswear
- Wholesale strategy for leading US based K-Beauty
- Growth strategy for niche menswear
- Output based advertising model transformation for multiple healthcare and consumer companies
- Marketing function separation planning and execution for major global consumer business spin-off
- Portfolio optimization and channel strategy review for big-tech's consumer devices unit
- Innovation and commercialization strategy for leading non-alcoholic beverage company
- Cross industry eB2B platform blueprint for leading alcoholic beverage wholesaler
- Data & analytics pricing transformation for major global healthcare
- Audience marketing, advertising, and content transformation for major US newspaper group
- Market research procurement transformation across top 10 global markets for a major Pharma
- Primary market research strategy and supply base optimization for a Fortune 50 consumer company
- M&A target assessment for a major US specialty retail
- Commercial due diligences across consumer industries