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Work Background
FormstackMarketing Manager
Jan. 2021Fishers, Indiana, United StatesAt Formstack, I led the charge on full-funnel digital advertising strategies across search, social, and programmatic channels. I focused on driving pipeline growth by aligning media performance with marketing and sales goals — delivering campaigns that consistently punched above their weight. I thrived in the challenge of crafting campaigns that not only engaged but converted, especially on platforms like LinkedIn, G2, and Gartner. I helped elevate Formstack’s brand visibility through optimized Google Ads and PPC efforts, while also tapping into niche review sites to boost influence and credibility. I partnered closely with cross-functional teams to improve tracking and attribution and leaned into ABM-style initiatives to better support targeted sales efforts — all while evolving our media mix to keep pace with changing trends and buyer behavior.
Miller Brooks, Inc.Account Executive
Sep. 2017 - Jan. 2021Zionsville, Indiana, United StatesAt Miller Brooks, I worked closely with senior leadership to lead digital strategy and execution for some of the agency’s most prominent clients. I managed the full lifecycle of campaigns — from initial concept and planning through execution and performance reporting. My role demanded both strategic thinking and hands-on management. I ensured timelines, budgets, and deliverables aligned across creative, technical, and client teams. I was the bridge between ideas and execution, helping to transform complex messaging into approachable digital campaigns that resonated with target audiences. Evaluating KPIs and translating performance data into strategic refinements became second nature — and I thrived in helping clients grow with confidence in their digital presence.
5MetaComDigital Marketing Analyst & Project Manager
Aug. 2014 - Aug. 2017Carmel, Indiana, United StatesAt 5MetaCom, I wore multiple hats — strategist, project manager, and analyst — to bring B2B marketing campaigns to life. I worked with clients to define go-to-market strategies, building digital plans that boosted visibility, brand engagement, and social traction. I helped implement marketing automation workflows that improved lead nurturing and streamlined messaging. By diving into competitor analysis and share-of-voice studies, I shaped marketing efforts to better position clients in their respective industries. Above all, I loved helping clients solve problems — whether through sharper messaging, better execution, or more informed decisions supported by data.
Active Media SolutionsAccount Director
May. 2011 - Aug. 2014Consulted directly with clients to scope and deliver custom web development projects tailored to business goals. Built and maintained custom websites using WordPress, Drupal, and Joomla CMS platforms. Applied SEO best practices and online marketing strategies to enhance site visibility and drive traffic. Created marketing collateral and promotional materials using Adobe Creative Suite tools. Strengthened project delivery processes by balancing creative design with technical optimization.
Purdue Liberal Arts Career DevelopmentOffice Intern
Jan. 2011 - May. 2011Purdue UniversitySecured over $3,600 in sponsorships and donations to support Career Week 2011 programming. Increased event attendance by 66% through the implementation of a multi-channel marketing campaign. Served as Project Manager for the successful execution of the Networking Happy Hour event, Spring 2011. Developed and maintained organizational resources including charts, diagrams, and tracking lists. Promoted events and career resources by managing social media platforms and authoring weekly blog content for students. Advised Liberal Arts students on career development strategies and professional growth opportunities.
Meg Miller PhotographyAssistant to Wedding Photographer
May. 2009 - Oct. 2009• Progressed basic camera skills
• Furthered understanding in photojournalism through wedding shoots
Detail and DesignOffice and Event Intern
May. 2009 - Aug. 2009• Learned working composure by attending high-profile events
• Gained knowledge in event preparation such as budgeting, communicating with clients and executing large-scale events
• Used creativity to assist with tablescapes, room décor, and event layouts
• Continued as day-of event assistant following internship
CMC GlobalOffice and Event Planning Personnel
Jul. 2008 - Aug. 2008• Aided supervisors in the organization and execution of large-scale events
• Progressed telephone communication by soliciting sponsorships from local companies
Emmis CommunicationsPromotional Representative
May. 2008 - Jul. 2008• Advanced communication skills by promoting Emmis radio stations and connecting with the surrounding communities.
• Built strong leadership skills through the training of new interns
• Undertook high responsibility by learning to operate radio station vehicles
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