Stephanie Riel - Founder, Investor, Podcaster & Holistic Health Consultant, Spiritually Real Co

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Work Background

Spiritually RealFounder

Jan. 2024

RielDeal & Co.Founder

Apr. 2021RielDeal & Co. empowers small business owners to build a brand on their own terms through DIY resources, intuitive trainings and more.

RielDeal MarketingFounder

Jan. 2010 - Dec. 2022RielDeal Marketing is a one-stop brand marketing firm helping small-to-midsize businesses build brand awareness and get more leads and sales through a customer-focused, data-driven approach. When it comes to attracting and converting customers, we know many businesses are confused and struggling to do it all on their own. So we develop clear brand messaging and digital marketing strategies designed with their customer in mind and based on real data – not a one-size-fits-all solution. With complete marketing support – from brand messaging and web design to social media and automation – our clients are free to focus on building and growing their businesses while we bring in the customers. Our Services: Branding Websites Email Marketing & Automation Social Media Marketing Advertising

McKessonManager, Technology Communications

Oct. 2018 - Jan. 2019Scottsdale, Arizona- Communications lead for Digital Workplace. - Liaison between McKesson Technology and corporate marketing and communications team. - Enthusiastic leader of the Digital Workplace communications team, a team of three.

Arizona State University - Walter Cronkite School of Journalism and Mass CommunicationFaculty Associate

Oct. 2019 - Jan. 2019Digital Audiences Faculty Associate

Scott's MarketplaceDirector of Public Relations and Social Media

Feb. 2018 - Aug. 2018Remote

Scott's MarketplaceCommunity Engagement Manager

Feb. 2016 - Feb. 2018Remote• Oversee social media department including goal-focused strategy, setting the path for the brand’s overall social media presence and providing direction for day-to-day execution as a manager to social media specialist and team. • Oversee and directly manage PR department including strategic announcements, development of key partnerships, brand messaging, ongoing media pitching, events, media relations and management of secured coverage opportunities to perfectly position the startup brand for a national audience. • Daily management and optimization of ongoing Facebook, Instagram and Twitter advertising campaigns including a heavy focus within Facebook Ads Platform. Fluent in Power Editor and Ads Manager, including retargeting, abandoned cart and other ecommerce social advertising capabilities.

Loud RumorCreative Director

Dec. 2015 - Feb. 2016Phoenix, Arizona Area- Lead creative team of six including graphic designers, content marketers, and paid media specialists for this digital advertising agency. - Managed video shoots and video script creation for digital advertising campaigns. - Management of creative process for clients including client on boarding, ongoing client management and relationship management. - Creation of Facebook advertising campaign and strategy that led to over 300 leads in first 24 hours.

Scott's MarketplaceSenior Social Media Specialist

Apr. 2015 - Dec. 2015Scottsdale, Arizona• Social media strategy for B2B and B2C audiences on platforms including: Facebook, LinkedIn, Twitter, Instagram, Google+, YouTube, Pinterest and Periscope. • Daily social media management for B2C and B2C audience including content generation, brand voice development, research and customer service escalation within the ecommerce industry. • Effectively managed paid media and monthly budgets exceeding $15K across social media channels including Facebook Ads (Power Editor), Twitter and Pinterest; decreasing CPA by more than 30% in three months

Serendipit ConsultingAccount Executive

Sep. 2013 - Apr. 2015Phoenix, Arizona• Research, plan and execute comprehensive marketing and communications strategies for clients across many diverse industries. • Establish and maintain brand voice throughout marketing projects such as: newsletters, internal and external email campaigns, social media strategy and execution, website content creation, blogs, advertisements, white papers, case studies, and more. • Project management across a variety of marketing disciplines. Collaborating with project stakeholders to ensure viewpoints are addressed in final production of marketing and communication materials. Tasks and skills further developed in this role included but were not limited to: project management, brand concept development, digital marketing planning, social media strategy and engagement, website management and email marketing strategy, content strategy and email deployment.

Gamma Phi Beta SororityPublic Relations Vice President and Social Media/Website Advisor

Aug. 2011 - Dec. 2013Beta Kappa Chapter at Arizona State University2012 - 2013: Public Relations Vice President and Social Media/Website Advisor of Beta Kappa Chapter at Arizona State University. As Public Relations Vice President and Social Media/Website Advisor for Beta Kappa (ASU) I assist in guiding the VP with PR planning, and initiatives for the chapter throughout the school year. As Social Media/Website Advisor, I mentor the community manager for the Beta Kappa chapter's online presence including Facebook, Twitter, Instagram and Tumblr. Part of this role includes guiding the chairwoman in creating a content calendar and social media plan for the chapter to increase their online brand recognition. 2011 - 2012: Education Vice President, Personal and Chapter Enrichment (PACE) Chairwoman, Crescent Values Chairwoman and Social Media/Website and Historian Chairwoman at Arizona State University.

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