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Work Background
AXA Insurance ThailandSenior Digital Platform Solutions Executive
Apr. 2025Bangkok Metropolitan Area- Led content promotional strategy for Health, PA, and Home insurance products, driving online sales through SEM, website optimisation, social media, and affiliate partnerships. - Analyse and improve platform performance to improve user experience, and boost conversion rates.
Infinity Insurance Broker (Thailand)Marketing Executive
Apr. 2023 - Apr. 2025Bangkok Metropolitan AreaDeveloped and executed a dynamic strategy for social media, online advertising, and SEO website content to generate leads and drive substantial growth in online sales.
ANGA Bangkok Digital AgencyDigital Marketing Analyst
Nov. 2022 - Apr. 2023Bangkok Metropolitan Area- Reviewed and optimized the company's website to improve SEO keyword targeting URL strategies, website structure and content. - Developed campaigns and specific marketing strategies on the LINE platform to increase sales.
Wrote social media posts and website content on informational and promotional topics, adhering to employers' overarching brand identity and personality.
Luma Health InsuranceProduct Marketing Executive
May. 2021 - Aug. 2022Bangkok, Bangkok City, Thailand- Established digital marketing initiatives for Thai market and Thai audiences, including market research, marketing strategy, SEO optimization, website content and translation. - Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
Mega LifeSciencesDigital Marketing Officer and Copywriter
May. 2019 - Apr. 2021Bangkok Metropolitan Area, Thailand- Reviewed and optimized company's website to improve SEO keyword targeting URL strategies, website structure and content. - Developed campaigns and specific marketing strategies on LINE platform to increase sales. - Wrote social media posts and website contents on both informational and promotional topics, adhering to employers' overarching brand identity and personality.
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