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Work Background
AptixLab Pty LtdLead Product Designer
Sep. 2023Sydney, New South Wales, Australia
Cognixus Technologies Sdn BhdLead Product Designer
Sep. 2023• Lead Product Designer for an upcoming Australia-only app that provides an online and mobile marketplace enabling users to outsource everyday tasks. • Responsible for driving innovation and implement industry best practices.
• Multi-platform web/app application
• User-centred approach to Product Design
ThriiveLead Product Designer
Mar. 2023 - May. 2023Sydney, New South Wales, AustraliaThriive (now HiringBuddy) is an Australian startup with a very disruptive approach to recruitment. They are reverse-engineering the whole industry, pursuing a clearer and transparent path for candidates and clients to connect effectively and fast.
I actively participated in the first months of product concepts and strategies, including prototypes for onboarding skills test.
Bet TechnologyLead Product Designer
Mar. 2021 - Feb. 2023Sydney, New South Wales, AustraliaResponsible for the transition from Sketch/Zeplin to Figma only, introduced industry standards UX principles and processes, managed multiple projects and work streams, implemented gamification on product design, lead a growing product design team from 1 to 4 people. • Designed user and flow maps, wire-frames, prototypes and high-fidelity designs for Palmerbet (online betting application).
• Revamped and implemented a new product design workflow, focused on the company structure and delivery capabilities.
• Planned and designed, from concept-phase, a fully-responsive backend application (white label) for betting companies.
• Worked on a daily basis with designers, stakeholders, Q&A, and frontend and backend developers.
• Responsible for implementing a fully functionable Design System, using complex components setups for Desktop, Tablet (web and app) and Mobile (web and app).
WBS TechnologyLead Product Designer
Jan. 2021 - Mar. 2021Sydney, AustraliaJoined as a Senior/Lead UI and UX designer, working on a full revamp of their existing mobile app and web app. WBS is an Internet of Things technology company, focused on providing smart lighting and sensor solutions to the market. All products are designed in Australia. • Responsible for setting product design guidelines for the entire current product line-up, which varies from services (EMIoT, Plexus) to hardware + software (WBS, elumen).
• Teamed up with Marketing and Sales peers to redefine the product and sales strategies, pivoting the main approach to unique benefits and competitive intellectual property.
• Redesigned the EM IoT mobile application from the ground up, proposing and implementing an entire new User Interface and an improved User Experience.
• Responsible for defining strategy, scope and documenting Analytics guidelines for the mobile and web apps.
Bruno MorelProduct Design (UX/UI)
Mar. 2018Sydney, Australia · HybridFrom 2018 on, when in between full-time jobs, I've been providing services in Product Design (UI/UX) in short-term contracts. • U BJJ
• Find your Way to Work
• Thriive
Oni Game CompanyMobile UX/UI Design / Co-founder
Jan. 2014 - Dec. 2017• Lead co-founder and startup frontman, responsible for creating and presenting the company
at special events, conferences and pitch to potential investors.
• FoodCombo (company debut game) project manager and product designer.
• Created best in class UX/UI, mobile and responsive design for a multi-platform game.
• Applied modular design system to ensure fast and reliable design iteration.
• Identified design problems and devised simple, intuitive and delightful interactions.
• Translated analytics findings into lo-fi sketches, designs, and prototypes.
• Involved in the end-to-end design life cycle, from insight and concept to market. Highlights:
✭ Game Founders worldwide acceleration program referral.
✭ 3,500+ downloads worldwide, 7-9% daily active users.
✭ Original puzzle gameplay (how the game works) created and implemented.
Dell TechnologiesWeb UX Design / Product Data
Jan. 2008 - Dec. 2012• Managed product data and selling strategy for Brazil and Latin America whilst being involved in or leading customer experience and design based projects.
• Participated in a variety of design techniques and methodologies, including journey mapping, service blueprints, story boarding, customer testing and facilitation of sprints.
• Reviewed and monitored the eComm website (Dell Online Store) to ensure quality, content accuracy, alignment to brand and customer experience.
• Worked along with product managers and engineers to deliver any necessary additional design assets and guidance during development.
• Translated user research and usability findings into iterative product concepts or solutions. Highlights:
✭ Up to USD500,000/year loss prevented due to website content task force.
✭ Internal-only productivity software successfully implemented, with 90% approval rate. ✭ Project leader on country-wide free shipping implementation, which led to a 10% spike of
conversion rate and over 20% upsell increase over three years.
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