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Work Background
CyeraProject Manager Contract
Jan. 2024 - Jun. 2024
Kollective TechnologyGlobal Partner & Channel Marketing Manager
Jan. 2022 - Nov. 2023Bend, Oregon, United States
BenefitfocusSenior Solution/Partner Marketing Manager
Sep. 2020 - Jan. 2022Remote
PRO Unlimited at NikeSenior Product Marketing/Transition Manager (on contract with Nike)
Jan. 2018 - Nov. 2020Hillsboro, Oregon, United States• Responsible for leading the implementation and delivering strategic and secure product launches through to completion, Including; VMware Workspace ONE/Intelligent Hub (corporate and retail, 70,000+ global employees), Slack, Cvent Software for Nike Meeting & Events and implementing Tech Ops engagement fairs and Zoom
• Partner with business stakeholders, program managers, mobile engineers, tech ops teams to create the product/solutions vision and desktop/mobile download success
• Responsible for multiple global regions by customizing global training, trade shows and communications to meet their regional needs (APLA, APJ, ANZ, NA, EMEA, GC)
• A strategic catalyst for business and technology stakeholders • Lead broad cross-functional teams in developing, managing and execute marketing initiatives/strategy, driving brand, awareness and enrollment
• Analyze and communicate customer adoption, user experience, performance, time to market, KPI metrics to stakeholders
• Manage vendor relationships to support scope of project and technology roadmap requirements
• Develop messaging. communications and content preparation for executive road shows, workshops and trade shows
• Partner with teams to ensure all policy (B.Y.O.D, AUP, EPP) requirements are compliant prior to launch
McAfeeSenior Partner & Channel Marketing Manager
Mar. 2017 - Sep. 2018Portland, Oregon• Launch and manage top tier ISP/Mobile carrier accounts; create and manage financial model by working directly with sales, finance, legal and cross-functional stakeholders
• Support the needs of the North American Regional Sales and Business Development Managers; develop and present quarterly strategic marketing plan and alignment of delivering products to partners
• Track, analyze and report operational, product and financial performance metrics
Intel CorporationChannel Marketing Manager
Aug. 2016 - Mar. 2017Hillsboro, Oregon• Contracted Marketing and Project Manager for HPC, DCG Lustre* Parallel Storage Software • Developed and executed campaign strategies by collaborating with multiple stakeholders to drive all aspects of campaign development; worked with OEM Alliance Managers, Vendors and cross-functional teams
AT&T Mobility Digital Marketing Manager
Jul. 2014 - Dec. 2015Portland, Oregon AreaDeveloped and implemented high-impact integrated digital marketing B2B, B2C ab SMB campaigns; branding, marketing communications and advertising designed to specifically target the needs of various business sectors, differentiated AT&T from the competition, and expanded the company’s customer base. Lead SEO Paid Search and retargeting programs, managed media, vendor, PR and creative agency relationships from the start of the creative to final execution. • Engaged prospect and influencers using digital channels – banner ads, blogs, email, and social media, customized URL and landing page content. • Managed vendors and internal teams that contributed to local demand generation programs including; digital marketing, creative and media agencies, email and direct mail providers, SEO experts, designers and copywriters
• Ownership of B2B Premier Portal for display marketing • Team lead on cross promotions with AT&T Consumer digital marketing team and external vendors
AT&T MobilitySenior Communications & Product Marketing Manager - Mobile Applications
Jan. 2011 - Dec. 2015Portland, Oregon AreaActively involved in launching, growing the portfolio and sales of mobile applications/solutions within National B2B business channels. Partnered with product management to plan, develop and implement strategies of each go-to-market product launch including; brand requirements, develop core value propositions and messaging, create product Webpages, develop marketing collateral, sales training and communication plans.
• Managed cross-portfolio marketing initiatives to increase external awareness and mobilize sellers of Business Mobility applications/solutions • Developed and implemented strategic content – whitepapers, eBooks, infographics, videos, webinars, case studies, sales kits – to create awareness, drive demand and helped achieve sales. Partnered with industry analysts, key publications and agencies to create and promote assets
• Experienced with MS office applications, CRM (Salesforce), Marketing Automation (Eloqua) and Content & Calendar management tools • Analyzed campaign performance using Eloqua marketing automation software – leverage insights to adjust campaigns and assess spend against ROI metrics. Market Qualified Lead conversion exceeded the ROI target
AT&T MobilityNational Advertising Campaign Manager, Demand Generation
Jan. 2009 - Jan. 2011Portland, Oregon AreaOrchestrated direct and email campaigns, mobile and telemarketing for B2B, SMB and B2C customers for wireline and wireless products including; strategy, marketing briefs, creative, channel, legal management/approval and customer operations
AT&T MobilityMarketing Manager - National & PNW Small Business Team (Marketing Communications)
Feb. 2006 - Dec. 2008Portland, Oregon
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