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Work Background
The Brains BunchFractional COO (GTM & Partnerships / Operations)
May. 2025Miami, Florida, United States*Lidero operaciones de GTM y partnerships para acelerar la activación de partners y reducir ciclos de ejecución con equipos distribuidos. *Construyo sistemas operativos escalables para onboarding, enablement y performance tracking de socios (playbooks, SOPs, KPIs). *Defino una cadencia operativa semanal y dashboards para mejorar visibilidad de pipeline, disciplina de forecast y toma de decisiones. *Desarrollo flujos de trabajo para partners (soporte de co-selling, coordinación de co-marketing, alineación de stakeholders) para acelerar ejecución. *Implemento flujos con IA para automatizar reportes de canal, generar insights de desempeño y apoyar outreach personalizado a socios. *Impulso la gestión de stakeholders con equipos distribuidos, asegurando ownership claro, tiempos y resultados medibles.
The Brains BunchChief Operating Officer
May. 2025Miami, Florida, United StatesLeading the operational transformation of a fast-growing creative company with a focus on AI-powered strategies, customer experience, and business scalability. As COO, I’m building clear, cross-functional processes that turn operations into a competitive advantage. Designing and implementing scalable operational frameworks aligned with strategic business goals. Driving collaboration between product, data, creative, and client-facing teams to improve performance and innovation. Shaping a high-performance culture grounded in accountability, inclusion, and purpose-driven growth. Defining KPIs and building operational dashboards to support agile decision-making and long-term impact.
EstylopiaFounder | Growth & Partnerships
Apr. 2024Miami, Florida, United StatesEstylopia es una plataforma de moda & lifestyle y una marca de consultoría de estilo. *Construir una marca de consumo y plataforma digital, liderando estrategia go-to-market, posicionamiento e iniciativas de crecimiento multicanal. *Desarrollar oportunidades de alianzas con boutiques, creadores y marcas (colaboraciones, afiliados, co-marketing) para ampliar alcance y fuentes de ingreso. *Crear playbooks repetibles para producción de contenido, campañas y lanzamientos, mejorando velocidad y consistencia de ejecución. *Implementar flujos con IA para optimizar GTM (research de contenido, segmentación de audiencias, reportes de performance y personalización de outreach). *Medir KPIs e insights del cliente para ajustar oferta, mensajes y desempeño del funnel. *Operar como laboratorio de innovación, probando experimentos de crecimiento y automatización con IA y transfiriendo los aprendizajes a roles de GTM/partnerships.
EstylopiaFounder | Style Consultant & Digital Content Strategist
Apr. 2024Miami, Florida, United StatesEstylopia | Fashion & Lifestyle Blog + Style Consulting Platform Uncover your authentic style At Estylopia (available online or in person in Miami), I offer personalized image and style consulting for women who want to reconnect with their essence, simplify their wardrobe, and dress with confidence. Services include:
• Closet audit & style definition
• Capsule wardrobe creation for everyday life
• Event styling (interviews, photoshoots, special occasions)
• Emotional empowerment through style
• Social media management specialized in fashion & beauty Each session is crafted to help you feel more authentic, confident, and aligned with your personal identity—through fashion that feels like you. Ready to refresh your image? Visit the “Services” section or book a free discovery call.
DivershinesCo-Founder | Partnerships & Community Growth (Neurodiversity Platform)
Jan. 2023Miami, Florida, United StatesDivershines es una plataforma bilingüe que impulsa emprendedores neurodivergentes con educación, recursos y comunidad. *Construir una plataforma bilingüe (EN/ES) para impulsar emprendedores neurodivergentes con educación, recursos y comunidad. *Liderar alianzas estratégicas con organizaciones y aliados para aumentar alcance, impacto y adopción de programas. *Lanzar una iniciativa de eventos recurrentes de comunidad; ejecutar el primer evento y apoyar a 2 emprendedores neurodivergentes, visibilizando y promoviendo su trabajo. *Desarrollar flujos del ecosistema de partners (onboarding, enablement, co-marketing y alineación de stakeholders) para escalar iniciativas. *Implementar flujos de crecimiento con IA para optimizar operaciones de contenido, aumentar engagement y personalizar el outreach de la comunidad. *Definir KPIs y cadencia de reporting para medir crecimiento de comunidad, activación de partners y desempeño de programas. *Operar Divershines como laboratorio de innovación, probando GTM partner-led y automatización con IA transferible a roles profesionales de partnerships.
DivershinesCo-Founder
Jan. 2023Miami, Florida, United StatesEmpowering Neurodivergent Entrepreneurs -Developed and launched a bilingual content platform designed to support and empower neurodivergent entrepreneurs through education, resources, and community-building.
-Increased platform visibility by 50% in one year through strategic branding, content creation, and marketing initiatives.
-Lead brand development, digital marketing strategies, and social media growth, strengthening audience engagement and awareness with inspiring, purpose-driven content.
-Implemented AI-powered content strategies and affiliate marketing partnerships, resulting in a 30% increase in customer engagement.
-Oversee all aspects of business development, strategic partnerships, and growth initiatives, ensuring long-term sustainability and impact.
-Drive the vision for an upcoming e-commerce platform, featuring curated products by and for the neurodivergent community.
-Cultivate strong relationships with neurodivergent creators, entrepreneurs, and key stakeholders, expanding opportunities for collaboration, advocacy, and brand partnerships. Making an Impact in the Neurodiversity Space With 15+ years of expertise in brand strategy, digital marketing, and business growth, I am committed to building a future where neurodivergent individuals thrive through entrepreneurship and innovation.
General Procurement, Inc.Regional Sales Director, LATAM (Strategic Partnerships & Channel Growth)
Apr. 2021 - May. 2022United States*Liderar la estrategia regional de ventas y partners en LATAM para Hyundai Technology y otras marcas tech, enfocando performance del canal y alianzas estratégicas. *Impulsar $3M de crecimiento de ingresos en LATAM mediante alianzas y optimización de canales de distribución. *Construir y expandir relaciones con distribuidores/resellers, mejorando cobertura y ejecución de partners en mercados prioritarios. *Desarrollar planes GTM con partners (pricing, promociones, enablement y planificación conjunta) para acelerar sell-through y conversión de pipeline. *Gestionar cuentas clave y negociar términos comerciales para mejorar rentabilidad, retención y relaciones de largo plazo. *Usar insights de mercado y performance para detectar oportunidades y fortalecer posicionamiento competitivo en la región.
General Procurement, Inc.Regional Sales Director
Apr. 2021 - May. 2022United States-Led regional sales strategies for Hyundai Technology and other tech brands across Latin America, focusing on trade operations and strategic partnerships.
-Increased LATAM market revenue by $3M through strategic partnerships and distribution channel optimization.
-Developed optimized pricing strategies and managed key accounts, enhancing profitability and partner retention.
-Designed and executed go-to-market strategies, improving regional distribution channels and accelerating sales growth.
-Identified and capitalized on high-value business opportunities in the technology sector, driving revenue expansion and competitive positioning.
-Managed multi-million-dollar sales operations, overseeing negotiations, trade logistics, and supply chain efficiencies.
-Expanded the LATAM distribution network, ensuring sustainable market growth and long-term business scalability.
IntcomexRegional Product Manager, LATAM (GTM & Channel Partnerships)
Sep. 2019 - Mar. 2021Miami, Florida, United States*Impulsar la estrategia de producto y el desarrollo de mercado en LATAM para marcas premium (ZAGG, Mophie, HyperX). *Lanzar el programa ISOD (Invisible Shield On Demand), aumentando la adopción regional en 40% mediante enablement y ejecución con partners. *Desarrollar planes de go-to-market para múltiples marcas, logrando 15% de crecimiento en market share con estrategia de canal y posicionamiento. *Construir relaciones con fabricantes y distribuidores para asegurar disponibilidad, visibilidad en punto de venta y alineación con partners. *Habilitar (enable) al equipo comercial con entrenamientos y toolkits de marketing para mejorar conocimiento, ejecución y sell-through. *Monitorear performance e insights de mercado para ajustar forecast, promociones y prioridades del portafolio en la región.
Intcomex Regional Product Manager
Sep. 2019 - Mar. 2021Miami/Fort Lauderdale AreaDirected product strategy and market development for premium accessory brands across Latin America, including ZAGG, MOPHIE, and HYPERX. *Successfully launched the ISOD (Invisible Shield On Demand) Project, increasing regional adoption by 40%.
*Developed go-to-market strategies for multiple brands, achieving a 15% market share growth.
*Built strong relationships with manufacturers and distributors, ensuring product availability and visibility.
*Coordinated marketing initiatives and training programs for sales teams, enhancing product knowledge and performance.
Juegos de Video Latinoamérica (JVLAT)Regional Brand Manager, LATAM (Nintendo JV | Partner & Channel Growth)
Jan. 2016 - Sep. 2019Miami/Fort Lauderdale Area*Liderar la división de Accesorios de Terceros para LATAM, gestionando un P&L de $25M+ y el plan regional de crecimiento. *Impulsar la estrategia comercial y de partners para Activision, uno de los principales socios/publishers de la compañía (después de Nintendo). *Gestionar presupuestos, forecast, promociones y planificación de inventario para asegurar rentabilidad y crecimiento sostenible. *Alinear equipos cross-functional (ventas, marketing, operaciones) para ejecutar lanzamientos y planes de go-to-market integrados en la región. *Monitorear insights de mercado y desempeño de partners para priorizar acciones del portafolio y mejorar resultados regionales.
JVLATRegional Brand Manager - Latam
Jan. 2016 - Sep. 2019Miami/Fort Lauderdale AreaLed the 3rd Party Accessories division for the LATAM region, managing a $25M+ business. *Developed and executed strategies for Activision, the company’s largest software publisher partner after Nintendo.
*Oversaw budgets, forecasts, promotions, and inventories to ensure profitability and sustainability.
*Collaborated with cross-functional teams to align product launches and marketing strategies.
Solutions 2 GO Inc.Business Development Manager, LATAM
Jan. 2015 - Dec. 2016Miami/Fort Lauderdale Area*Construir y gestionar relaciones con publishers en LATAM, alineando prioridades comerciales con planes de crecimiento regional. *Impulsar lanzamientos y seguimiento de performance (márgenes, forecast, market share), convirtiendo insights en planes de acción. *Colaborar con business managers locales para ejecutar estrategias por cuenta y mejorar resultados con partners.
Solutions 2 GO IncRegional Sales Manager, Chile & Peru
Jan. 2015 - Dec. 2015Chile*Gestionar cuentas clave y desarrollar alianzas estratégicas con retailers y distribuidores en Chile y Perú. *Ejecutar análisis de mercado y estrategias comerciales para superar objetivos y mejorar desempeño por cuenta.
Sony ElectronicsSr Key Account Manager, PlayStation Chile
Jan. 2013 - Dec. 2015Santiago Province, Chile*Gestionar cuentas clave retail en Chile, liderando ejecución promocional, performance en punto de venta y relación con partners. *Construir planes promocionales conjuntos con retailers, alineando presupuestos, pricing y ejecución en tienda para maximizar sell-through. *Administrar inputs de demanda: forecast, coordinación de stock y timing de promos para mejorar disponibilidad y evitar quiebres. *Desarrollar estrategias de crecimiento por cuenta basadas en insights, competencia y desempeño del canal. *Reportar resultados semanales/mensuales y convertir data en planes de acción con retailers.
Sony ElectronicsSales Manager Playstation Chile
Jan. 2013 - Jan. 2015Santiago Province, Chile*Developed and managed annual retail promotional plans and budgets for the region.
*Built strategic partnerships with retailers, improving brand visibility and sales.
*Identified and implemented new sales opportunities, channels, and B2B projects.
Sony ElectronicsSr Key Account Manager PlayStation Chile
Apr. 2011 - Apr. 2013Santiago Province, ChileGestioné relaciones con minoristas y promociones, logrando un crecimiento significativo del mercado.
NintendoKey Account Manager (Chile)
Jan. 2009 - Dec. 2011Santiago Province, Chile*Gestionar la relación comercial entre Nintendo of America (NOA) y los principales retailers de Chile, liderando un portafolio país. *Liderar negociaciones con retailers, planes comerciales y calendarios promocionales para mejorar ejecución y sell-through. *Impulsar lanzamientos (incluyendo 3DS), coordinando equipos cross-funcionales y preparación del retail (POP, merchandising, staffing). *Administrar la ejecución de trade marketing por cuenta, alineando promos, inventario y visibilidad en tienda. *Reportar semanalmente resultados (ventas, forecast, resultados de promos) a stakeholders regionales (Chile y HQ Panamá).
NintendoKey Account Manager
Jan. 2009 - Jan. 2011Santiago Province, ChileOwned and managed the business relationship between Nintendo of America (NOA) and retailers in Chile. Managed effective negotiations with retailers such as Big 3, specialists, supermarkets, and sub distributors. Managed and coordinated efforts across teams and partners. Coordinated product launches, promotions and point of sale activities. Successfully planned, coordinated and implemented the launch of the 3DS console. Presented weekly reports to Chile and Panama (headquarters).
BecoWomen's Apparel Buyer
Jan. 2007 - Dec. 2009Caracas Area, VenezuelaStrategically planned and purchased apparel and accessories for women from international brands like Esprit, Dunkelvolk, Levis, Tommy Hilfiger, Converse, Angel Sanchez Concept, Maria Camila Mesa, among others. Accurately managed and maintained the category established, profitable and innovative.
Net-peopleBrand Manager
Apr. 2005 - Nov. 2007VenezuelaManaged sales and marketing budget. • Coordinated media: radio, press, digital media and BTL.
• Integrated projects (SMS, content and interactive chats) with TV channels and mobile operators. • Lead brainstorming meetings and implementation of new projects with the marketing and technical team, suppliers, partners, and others.
TOPITOPVisual Merchandising Coordinator | Marketing in Venezuela.
Oct. 2004 - Apr. 2005Venezuela• Propose and implement media strategies, OOH, BTL, POP, and other resources to promote launches of new stores in Caracas and other cities. • Recruit and train new staff for visual merchandising department
• Adapt Peruvian seasonal marketing and visual merchandising assets in Venezuelan market
TOPITOPVisual Merchandising Coordinator and Marketing in Venezuela..
Oct. 2004 - Apr. 2005Venezuela• Propose and implement media strategies, OOH, BTL, POP, and other resources to promote launches of new stores in Caracas and other cities. • Recruit and train new staff for visual merchandising department
• Adapt Peruvian seasonal marketing and visual merchandising assets in Venezuelan market
THOMPSONInternship as Accounts manager
Oct. 2003 - Apr. 2004VenezuelaAssistant production BTL advertising events, supervision and monitoring. Coordination and development of creative pieces client presentation.
MindshareInternship as Media Assistance
Mar. 2003 - Sep. 2004VenezuelaAssistant in media press. Checking and monitoring the client´s ads
Sony Pictures Networks IndiaWardrobe Stylist
Jul. 2002 - Apr. 2005VenezuelaIn charge of the personal image of 3 TV anchors. Negotiation of advertising exchanges with recognized brands.
Sony Entertainment TelevisionCostume design
Jul. 2002 - Apr. 2005VenezuelaIn charge of the personal image of 3 TV anchors. Negotiation of advertising exchanges with recognized brands.
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