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Work Background
Five Stone CreativeExecutive Producer and COO
Dec. 2016Dallas, Texas, United States · Hybrid++ Serve as a strategic advisor to client executive teams in brand conceptualization, signature events, marketing design, presentation, and media creation.
++ Set and manage production schedules according to strict deadlines.
++ Build and supervise production teams of creative and diverse individuals across varied job titles, delivering consistent feedback and positive reinforcement to maximize performance.
++ Ensure maximum attendee and/or viewer experience.
++ Work as a liaison and negotiator with vendors, including venue, logistics, AV, travel, etc.
++ Create and implement posting plans for social media accounts related to different productions.
++ Recruit, hire, and develop staff.
++ Oversee operational budgets, client relationships, and pre/post production duties.
++ Demonstrate an in-depth understanding of financing, marketing, and distribution.
++ Maintain productive relationships and communication channels across the organization.
Digital Brand MakeoverBrand Architect, Business Strategist, Partner
Mar. 2010 - Dec. 2016Fort Worth, Texas · Hybrid++ Successfully served as a coach and consultant in building digital branding solutions that convert to sales.
++ Developed online ads and company positioning on social media to increase monthly sales.
++ Oversaw and developed strategic marketing and promotional plans for new product rollouts.
++ Recommended product changes to enhance customer interest and maximize sales.
++ Developed consumer insight reports to benchmark audience awareness and measure the effectiveness of marketing initiatives.
++ Analyzed market trends, customer requirements, and competitive strategy to identify opportunities for increasing customer and business value.
++ Led organization by establishing business direction and actualizing operational plans to meet goals.
Legacy SolutionsEvent and Creative Media Director, Learning and Development Professional
May. 2005 - Mar. 2010Dallas-Fort Worth Metroplex · On-site++ Oversaw comprehensive production plans for top-tier events.
++ Responsible for work plans, budget, documentation, and overall customer experience.
++ Set and managed production schedules according to strict deadlines.
++ Successfully worked and produced mostly learning and development videos for important brands, including Staples, Subway, Hilton, Best Western, Famous Dave's, and Raising Canes.
++ Recommended product changes to enhance customer overall satisfaction.
++ Worked collaboratively with internal marketing and communications teams to create proper narrative aligned with the company's mission and strategy.
++ Cultivated fun, inclusive, and professional studio culture.
++ Identified production issues and fostered resolution to reduce downtime.
++ Tracked production deliverables in production to ensure timely delivery.
Wellspring ChurchMusic and Media Pastor
Mar. 2003 - May. 2005North Richland Hills, Texas, United States · On-site
Wellspring ChurchStudent Pastor
Sep. 1996 - Mar. 2003North Richland Hills, Texas, United States · On-site
ATS TravelsGroup Travel Specialist
Jun. 1994 - Aug. 1996Hurst, Texas, United States · On-site
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