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Work Background
Lisa Craig Marketing & Communications SolutionsDigital Marketing Consultant
May. 2023Denver, Colorado, United StatesAvailable for freelance, consultant and contract work. Senior-level Marketing services and leadership services. Services include: - Social Media Strategy
- Content Creation
- Case Studies
- Marketing Campaigns
- Sales Walking Decks
- Thought Leadership Articles
- Senior level staff augmentation for your Marketing team
- Marketing Operations Processes and Project Management
Amazon Web Services (AWS)Marketing Consultant | Channel Marketing
Nov. 2021 - Jun. 2023Seattle, Washington, United StatesCreated a generative AI implementation plan. Implemented and created data-driven demand gen product marketing campaigns for AWS Marketplace across industries, verticals, and solutions. Managed a programmatic marketing project with over 170 deliverables. Increased social media engagement through high-performing animated content. Interviewed stakeholders and produced customer case studies to showcase product successes, drive demand, and build product awareness. Established campaign KPIs and performance metrics, generated tracking dashboards, and provided campaign reports to key stakeholders. Redesign Marketplace solution page architecture. Optimized page content to improve customer experience, streamline the procurement process, drive organic search traffic, and reduce bounce rates. Creative direction on visual content resulting in increased brand recognition and customer engagement.
ikeGPSProduct Marketing Manager
Oct. 2020 - Oct. 2021Broomfield, Colorado, United StatesDelivered comprehensive marketing playbooks including go-to-market strategy, value propositions, marketing and communication plans, for product launches. Conducted customer interviews and crafted impactful case studies resulting in customer acquisition, retention, and product awareness. Created customer journey and empathy mapping and user personas. Wrote compelling website content that increased organic search traffic and reduced previously high bounce rates. Elevated brand image with professional headshots, product shots, and visuals, increasing brand recognition and improving customer engagement. Defined KPIs, implemented tracking, and delivered data-led reporting to senior leadership.
TrimbleMarketing Communications Specialist
Oct. 2016 - Oct. 2020Westminster, COImplemented user-centric customer engagement touchpoints to facilitate elevated customer experiences and deeper customer relationships. Created customer journey and empathy mapping and user personas that ensured an improved product-market fit and greater customer retention. Defined KPIs, implemented tracking, and delivered data-led reporting to leadership. Delivered comprehensive go-to-market strategies, playbooks, and product launches including marketing and communication plans. Created marketing automation campaigns using Marketo resulting in a substantial increase in qualified leads and conversion rates. Developed a multi-lingual website that decreased support requests and increased website traffic. Created animated social media content that increased customer reach. Hosted 100+ global webinars leading to an increase in webinar-generated leads, customer engagement, customer retention, and a reduction in support calls.
Energy CentralMarketing Manager | Online Community Manager
Dec. 2015 - Jul. 2016Aurora, CODeveloped go-to-market strategy, marketing plan, and budget for product launch. Implemented automated lead generation and nurturing campaigns using Act-On resulting in increased open and click-through rates. Promoted member engagement by recruiting new community members and experts, driving active community participation and a greater number of industry experts. Developed content and social media strategies, nurturing website traffic and engagement.
Baptie & CompanyOnline Community Manager (Contract)
Aug. 2015 - Dec. 2015Greater Denver AreaManaged 400+ global user groups for IBM fostering engagement and activity. Developed impactful blog and social media channels to drive community engagement. Trained new leaders on portal functionality and virtual meeting best practices. Utilized reporting metrics to evaluate successes and measure the ROI of community initiatives. Promoted special events to increase member participation and enhance the community experience.
CenturyLinkSenior Lead Web Business Analyst
Jul. 2013 - Apr. 2015Greater Denver AreaFacilitated end-user training, reducing product launch lead time, and a $100K savings. Implemented strategic online improvements, reducing customer service costs and increasing customer retention. Created over 800 pages of self-paced content, enabling customers to resolve service issues independently. Developed functional specifications for a customer-facing knowledge base, including support videos, user feedback loops, and an operational framework. Utilized data analytics to make content adjustments for website visibility and customer experience resulting in a decrease in service repair visits and customer service calls. Streamlined website payment process resulting in a substantial increase in payment transactions.
Granby RanchMarketing Manager & Social Media Manager
Sep. 2011 - Aug. 2013Granby, COCreated a communication plan for emergency response and media relations. Publish press releases and communication bulletins to residents and members of the Granby Ranch community. Led comprehensive marketing efforts, including demand generation campaigns, social media, advertising, public relations, written communications, promotions, and events. Successfully executed a rebranding strategy that streamlined marketing efforts and significantly enhanced brand recognition. Developed customized product offerings for trade shows. Created compelling content for blogs, social media channels, and traditional media outlets, driving high levels of engagement on Facebook, Twitter, and Pinterest.
Lisa Craig PhotographyMaster Photographer
Oct. 2006Thornton, Colorado, United StatesProfessional Photographer that companies and entrepreneurs elevate their brands through high-quality headshots, and custom photography that tells their story. We also capture special moments and every day activities for families and individuals to preserve memories. Lisa Craig Photography offers headshots, branding photography, inspired portraiture,event photography, commercial photography and product photography for our clients.
Innovative Intermedia, LLCMarketing & Social Media Manager
Jul. 2000 - Sep. 2011Golden, COEntrepreneurial endeavor providing marketing and social media services to SMBs. Developed master marketing plans and digital marketing strategies. Implemented process improvements and training programs for several Fortune 100 companies. Developed hundreds of portals and websites; achieved 35-65% client conversion and 90% customer retention Wrote website content and generated social media content. Implemented sustainable social media strategies for small businesses Managed staff of 12 external partners.
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