C14torceGroup Sr Strategy Director
Apr. 2016 - May. 2020Barcelona Area, SpainStrategy direction for SEAT and CUPRA brands. Building a human and creative point of view in a rational industry. Definition of the transition of the car portfolio towards the hybrid and electric market (SEAT Mii, SEAT Mo, SEAT Norway, SEAT/CUPRA Born and CUPRA in China). Clients/achievements:
Launched integrated campaigns at a global level and music hub SEAT & Primavera Sound.
Led international launches of Seat Ibiza/ Ibiza Beats, Arona, León, Ateca and Tarraco, which achieved record sales in the history of SEAT. SEAT positioned among the favourite Spanish brands in Germany and France.