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Work Background
The RebellionAccount Manager
May. 2023City of Cape Town, Western Cape, South Africa · RemoteSpearheaded strategic social media campaigns across Meta, Google, LinkedIn and Pinterest, optimizing performance and achieving significant ROI growth.
Scaled client campaigns across various platforms, ensuring meticulous setup of terms, promotions, and accurate tracking for optimal performance.
Developed and executed compelling content strategies, including creation of materials through AI generative tools, that drove user engagement and conversions.
Delivered data-driven insights through in-depth performance analysis, generating detailed search term and traffic reports. Actionable recommendations implemented resulted in improved campaign outcomes for clients.
Leveraged social media trends and marketing strategies to conduct comprehensive funnel analysis, optimizing user acquisition channels and conversion rates for maximized campaign effectiveness.
Fostered a collaborative environment while working with cross-functional teams to address ad hoc issues, ensuring smooth operations and efficient problem-solving.
Maintained exceptional client communication through detailed reports on campaign performance and internal tracking, exceeding goals and maximizing ROI.
Lukas Högberg LtdMarketing Manager
Jan. 2022 - May. 2023City of Cape Town, Western Cape, South Africa · HybridDirected the creative vision for all social media channels, ensuring a cohesive brand identity and maximizing audience engagement.
Spearheaded the development of comprehensive sales support materials, empowering customer-facing teams and driving sales growth.
Championed the development and implementation of innovative internal communications strategies, fostering improved collaboration and knowledge sharing across departments.
Led customer-centric initiatives by identifying and analyzing customer pain points, resulting in the development and launch of solutions that addressed their needs.
FrankleesBrand Manager
Nov. 2019 - Apr. 2022Cape Town, Western Cape, South Africa · HybridSuccessfully led the company's expansion into Scandinavia and the UK, achieving significant market share growth within three years.
Delivered exceptional revenue growth within a short period, demonstrating a strong understanding of e-commerce strategy and execution. Forged strategic partnerships with external vendors, fostering company growth and expanding market reach.
Contributed to product development by understanding customer needs and market trends through market research. Managed all aspects of the company website, ensuring a seamless user experience and optimal conversion rates.
Led the creative direction for digital advertisements, resulting in increased brand awareness and customer acquisition.
Developed engaging content that resonated with the target audience, driving traffic and engagement. Managed all aspects of photoshoots, from location scouting and model selection to creative direction and final implementation across website and social media channels.
The Empire Fund Against ViolenceFounder and Director
Mar. 2019Kapstaden, Västra Kapprovinsen, Sydafrika@theempirefund
EMPIRE MODEL MANAGEMENTOwner
May. 2018 - May. 2021Cape Town Area, South Africa
Terling ConsultingFounder and CEO
Mar. 2017remote
Amway EuropeBusiness Opportunity Manager Europe
Mar. 2016 - May. 2019Copenhagen, Capital Region of Denmark, Denmark · On-siteLed all aspects of European Business Opportunity projects, encompassing website, application, and video development to optimize recruitment strategies and drive company growth.
Championed cost-effectiveness and profitability, ensuring efficient resource allocation and budget management within the Business Opportunity function.
Consistently ranked among the top 5% of employees, recognized for outstanding contributions.
Selected for a prestigious executive development program, collaborating with leadership to influence strategic business decisions.
Overseen invoices and budgets exceeding $2 million within Business Opportunity recruiting.
Collaborated effectively with Business Analytics to identify key insights and optimize performance.
Established strong relationships with digital/communications teams and external agencies, ensuring consistent and impactful Business Opportunity content across all European sales channels.
Conducted comprehensive market research across European regions to understand distributor needs and inform winning strategic decisions.
- Managing invoices and budgets within the business opportunity recruiting area along with cooperating closely with business analytics department.
- Coordinating with the digital/communications teams and external creative agencies and ensuring opportunity recruitment content is properly represented and maintained across channels worldwide
- Conducting market research across regions to understand distributor needs and to make winning decisions.
- Initiated and lead a project where I saved the company nearly $1,000,000 annually only in Europe.
Supporting other markets to implement the same solution also in their region.
AmwayBusiness Opportunity Specialist Europe
Sep. 2014 - Mar. 2016Copenhagen, Denmark · On-siteWorked as a Business Opportunity Specialist and supported the recruitment of New ABOs (distributors) and business development whilst expanded the ABO network. I developed the website/ new apps and produced new videos to support the recruitment. I ensured company growth, targeted maximum profitability and cost effectiveness. I supported the budget within the business opportunity recruiting area and conducted market research to understand ABO needs and to make winning decisions. Prepared and presented information materials for internal meetings, including videos and Literature. I supported the Amway Europe Brand and Business Opportunity Manager directly on all relevant business topics.
Amway EuropeSales Support Specialist Europe
Oct. 2013 - Sep. 2014Copenhagen, DenmarkDuring my role as the European Sales Support Specialist I developed the web market and connected the market to video production companies, internal app developers, external agencies and audit companies. I was responsible for creating a better and more technology savvy company through digital tools. I was responsible for Demand Request Management in Europe and all incoming requests for Sales department. Successfully analyzed web traffic, led potential ABO generation and used online and offline marketing methods.
Amway SwedenSales Coordinator
Apr. 2012 - Sep. 2013Stockholm, SverigeI performed duties as a Sales Back Office Coordinator and managed the sales back office activities along with translating and writing new documents for updating on the website, newsletters and promotions. I was involved in a new tool - LOS project for translating the matter into Swedish. I was responsible for managing the incoming demand requests for sales and trained distributers on LOS map, using of Amway online. I was a part of the startup of the new Swedish office in Kista in August 2012.
Volvo Group AustraliaTrainee
Feb. 2011 - May. 2011Sydney, AustralienI was a Trainee Administrator and performed duties of organising projects, making competitive analysis and updating prices in internal systems. I organised and participated in the Truck Show in Brisbane.
QV Bar & CaféWaitress/ Cashier Manager
Nov. 2010 - Feb. 2011Sydney, AustralienAs a Waitress/ Cashier Manager I was responsible for training the new staff and developing new ideas for the company. Thoroughly maintained all standards of service and managed the staff time and productivity along with monitoring the completion of tasks.
Insight Recruitment SydneyHR Coordinator
Nov. 2010 - Jan. 2011Sydney, Australien
EkvationReporter
Mar. 2010 - Sep. 2010Malmö, SverigeResponsible for writing newsletters as well as taking photos at various events
VASAKRONAN SERVICE PARTNER (COOR SERVICE MANAGEMENT)Receptionist
Mar. 2009 - Oct. 2010Malmö, Sverige
BokusCustomer Service Representative
Feb. 2008 - Mar. 2010Malmö, Sverige
McDonald'sCashier Manager
Jan. 2006 - May. 2007Göteborg, Sverige
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