Lovisa Terling

Account Manager @The Rebellion Digital Marketing Agency

Business Owner💸 Marketing🧨 Consulting

I’m an experienced digital marketer focusing an data driven strategies for company growth. I have a wealth of experience in managing client relationships and ensuring customer satisfaction. My role at Rebellion involves overseeing and developing marketing campaigns, understanding client needs, and driving business growth. I’m known for my excellent communication skills, strategic planning abilities, and a knack for problem-solving. Prior to joining Rebellion, I’ve held several roles in sales and marketing, honing my skills in customer relationship management. With a degree in Marketing and a passion for digital strategies, I continue to help brands optimize their online presence and reach their marketing objectives to reach the top.

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Work Background

The RebellionAccount Manager

May. 2023City of Cape Town, Western Cape, South Africa · RemoteSpearheaded strategic social media campaigns across Meta, Google, LinkedIn and Pinterest, optimizing performance and achieving significant ROI growth. Scaled client campaigns across various platforms, ensuring meticulous setup of terms, promotions, and accurate tracking for optimal performance. Developed and executed compelling content strategies, including creation of materials through AI generative tools, that drove user engagement and conversions. Delivered data-driven insights through in-depth performance analysis, generating detailed search term and traffic reports. Actionable recommendations implemented resulted in improved campaign outcomes for clients. Leveraged social media trends and marketing strategies to conduct comprehensive funnel analysis, optimizing user acquisition channels and conversion rates for maximized campaign effectiveness. Fostered a collaborative environment while working with cross-functional teams to address ad hoc issues, ensuring smooth operations and efficient problem-solving. Maintained exceptional client communication through detailed reports on campaign performance and internal tracking, exceeding goals and maximizing ROI.

Terling ConsultingFounder and CEO

Mar. 2017remote

The Empire Fund Against ViolenceFounder and Director

Mar. 2019Kapstaden, Västra Kapprovinsen, Sydafrika@theempirefund

Lukas Högberg LtdMarketing Manager

Jan. 2022 - May. 2023City of Cape Town, Western Cape, South Africa · HybridDirected the creative vision for all social media channels, ensuring a cohesive brand identity and maximizing audience engagement. Spearheaded the development of comprehensive sales support materials, empowering customer-facing teams and driving sales growth. Championed the development and implementation of innovative internal communications strategies, fostering improved collaboration and knowledge sharing across departments. Led customer-centric initiatives by identifying and analyzing customer pain points, resulting in the development and launch of solutions that addressed their needs.

FrankleesBrand Manager

Nov. 2019 - Apr. 2022Cape Town, Western Cape, South Africa · HybridSuccessfully led the company's expansion into Scandinavia and the UK, achieving significant market share growth within three years. Delivered exceptional revenue growth within a short period, demonstrating a strong understanding of e-commerce strategy and execution. Forged strategic partnerships with external vendors, fostering company growth and expanding market reach. Contributed to product development by understanding customer needs and market trends through market research. Managed all aspects of the company website, ensuring a seamless user experience and optimal conversion rates. Led the creative direction for digital advertisements, resulting in increased brand awareness and customer acquisition. Developed engaging content that resonated with the target audience, driving traffic and engagement. Managed all aspects of photoshoots, from location scouting and model selection to creative direction and final implementation across website and social media channels.

EMPIRE MODEL MANAGEMENTOwner

May. 2018 - May. 2021Cape Town Area, South Africa

Amway EuropeBusiness Opportunity Manager Europe

Mar. 2016 - May. 2019Copenhagen, Capital Region of Denmark, Denmark · On-siteLed all aspects of European Business Opportunity projects, encompassing website, application, and video development to optimize recruitment strategies and drive company growth. Championed cost-effectiveness and profitability, ensuring efficient resource allocation and budget management within the Business Opportunity function. Consistently ranked among the top 5% of employees, recognized for outstanding contributions. Selected for a prestigious executive development program, collaborating with leadership to influence strategic business decisions. Overseen invoices and budgets exceeding $2 million within Business Opportunity recruiting. Collaborated effectively with Business Analytics to identify key insights and optimize performance. Established strong relationships with digital/communications teams and external agencies, ensuring consistent and impactful Business Opportunity content across all European sales channels. Conducted comprehensive market research across European regions to understand distributor needs and inform winning strategic decisions. - Managing invoices and budgets within the business opportunity recruiting area along with cooperating closely with business analytics department. - Coordinating with the digital/communications teams and external creative agencies and ensuring opportunity recruitment content is properly represented and maintained across channels worldwide - Conducting market research across regions to understand distributor needs and to make winning decisions. - Initiated and lead a project where I saved the company nearly $1,000,000 annually only in Europe. Supporting other markets to implement the same solution also in their region.

AmwayBusiness Opportunity Specialist Europe

Sep. 2014 - Mar. 2016Copenhagen, Denmark · On-siteWorked as a Business Opportunity Specialist and supported the recruitment of New ABOs (distributors) and business development whilst expanded the ABO network. I developed the website/ new apps and produced new videos to support the recruitment. I ensured company growth, targeted maximum profitability and cost effectiveness. I supported the budget within the business opportunity recruiting area and conducted market research to understand ABO needs and to make winning decisions. Prepared and presented information materials for internal meetings, including videos and Literature. I supported the Amway Europe Brand and Business Opportunity Manager directly on all relevant business topics.

Amway EuropeSales Support Specialist Europe

Oct. 2013 - Sep. 2014Copenhagen, DenmarkDuring my role as the European Sales Support Specialist I developed the web market and connected the market to video production companies, internal app developers, external agencies and audit companies. I was responsible for creating a better and more technology savvy company through digital tools. I was responsible for Demand Request Management in Europe and all incoming requests for Sales department. Successfully analyzed web traffic, led potential ABO generation and used online and offline marketing methods.

Amway SwedenSales Coordinator

Apr. 2012 - Sep. 2013Stockholm, SverigeI performed duties as a Sales Back Office Coordinator and managed the sales back office activities along with translating and writing new documents for updating on the website, newsletters and promotions. I was involved in a new tool - LOS project for translating the matter into Swedish. I was responsible for managing the incoming demand requests for sales and trained distributers on LOS map, using of Amway online. I was a part of the startup of the new Swedish office in Kista in August 2012.

Volvo Group AustraliaTrainee

Feb. 2011 - May. 2011Sydney, AustralienI was a Trainee Administrator and performed duties of organising projects, making competitive analysis and updating prices in internal systems. I organised and participated in the Truck Show in Brisbane.

QV Bar & CaféWaitress/ Cashier Manager

Nov. 2010 - Feb. 2011Sydney, AustralienAs a Waitress/ Cashier Manager I was responsible for training the new staff and developing new ideas for the company. Thoroughly maintained all standards of service and managed the staff time and productivity along with monitoring the completion of tasks.

Insight Recruitment SydneyHR Coordinator

Nov. 2010 - Jan. 2011Sydney, Australien

VASAKRONAN SERVICE PARTNER (COOR SERVICE MANAGEMENT)Receptionist

Mar. 2009 - Oct. 2010Malmö, Sverige

EkvationReporter

Mar. 2010 - Sep. 2010Malmö, SverigeResponsible for writing newsletters as well as taking photos at various events

BokusCustomer Service Representative

Feb. 2008 - Mar. 2010Malmö, Sverige

McDonald'sCashier Manager

Jan. 2006 - May. 2007Göteborg, Sverige

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