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Work Background
JL2 ConsultingCo-Founder
Jan. 2019Sandy Hook, CTAs a marketing expert, I provide clients with the oversight, leadership, and skillset needed to elevate brand positioning without the challenges of an on-site marketing department. I thrive on leveraging creativity to produce business-savvy communications and engaging content that builds sales. By utilizing more than 20 years of expertise, I not only advise clients on how to reach their full potential, but use in-depth design and writing skills to create meaningful content. I work with each client personally to develop an individualized marketing plan, allocate a budget and measure results.
DDI System - ERP & eCommerce Technology for DistributorsDirector of Marketing
Oct. 2016 - Mar. 2020United StatesHeld accountable for developing and executing the strategic marketing plan for an ERP software and eCommerce technology company. Led all demand generation, content development, digital, social and print media campaign planning. Defined, measured and reported performance of all marketing campaigns against ROI and KPI goals. Developed actionable insights and drove A/B testing approach for new initiatives. Championed the brand and content strategy for consistency, clarity, and tone of voice across the organization. Managed all aspects of the in-house creative team and any outsourced vendors. Planned and led PR efforts, and internal and external communication strategy. Designed and promoted the online learning customer experience as well as live training events. Reported directly to the Chief Operations Officer.
- Led corporate rebranding initiative and led creative teams in developing innovative digital and print campaigns to strengthen brand identity and increase awareness.
- Strengthened marketing automation platform workflows (i.e., Salesforce & HubSpot) for easy tracking and pipeline reporting to align campaign performance.
- Authored compelling digital and printed content (advertisements, white papers, e-books, articles, email and direct mail) by industry, persona, and solution to generate new leads.
- Set direction for SEO strategy to improve website page rank across all search engines resulting in first page Google search results across all platforms. - Led PR efforts and worked with media partners to build annual media plans that reduced ad spend while increasing product exposure.
Pitney BowesGlobal Channel Enablement Manager - Enterprise
Apr. 2014 - Jul. 2016Danbury, CTCollaborated with product marketing and creative services teams to create and deliver integrated global brand campaigns and core value propositions for 27 products. Managed top and mid-funnel sales content library within SalesForce.com consisting of 800+ assets. Identified content marketing gaps and consistently provided recommendations to senior leadership on ways to meet revenue goals through brand engagement. Supported 80 person sales team with targeted campaign opportunity plans and responsive marketing.
Prudential AnnuitiesCampaign Account Executive
Aug. 2011 - Dec. 2013Shelton, CTDrove internal and external brand engagement and awareness by establishing and directing targeted marketing plans for Prudential’s multi-channel campaigns including “Bring Your Challenges” and the “Retirement Red Zone”. Served as strategic partner to coordinate cross-discipline, innovative marketing plans with integrated brand messaging, promotion strategies and product support by collaborating with legal, product, sales, advertising and fulfillment teams. Developed creative briefs, monitored project schedules, and allocated resources for 150+ projects per quarter on team.
Prudential AnnuitiesSr. Marketing Project Manager
Jan. 2007 - Aug. 2011Shelton, CTExpert project manager responsible for coordinating and developing high-impact, accurate, relevant, and compliant marketing collateral in various media forms to support 3-5 product launches and/or investment modifications per year, corporate brand initiatives, and trimester campaigns. Managed 30+ assignments per quarter by collaborating with copywriters, designers, and channel sales partners to produce industry leading marketing materials on time and within scoped budget. Developed marketing campaigns focused on brand consistency and compliance with SEC and FINRA guidelines.
MetLife Long Term CareSenior Marketing Specialist
Oct. 2002 - May. 2006Westport, CTResponsible for supporting new product launches through marketing tactics. Communicated strategy and maintained day-to-day relationships within sales channels. Maintained project-tracking database to ensure adherence to milestone dates, assess capacity and develop project strategy. Maintained FINRA (NASD) compliant versions of marketing collateral in print warehouse.
Calamity Janes Gourmet DessertsMarketing Coordinator
May. 2000 - Oct. 2002Gypsum, CODeveloped marketing campaigns for new-to-market specialty food line with a focus on unique packaging requirements. Led creative development for trade show booth design and managed marketing efforts and promotions for trade show appearances and vendor fairs.
Oakland Athletics Baseball CompanyMarketing and Promotions Intern
Apr. 2000 - Sep. 2000Oakland, CACoordinated promotional activity and supported day-to-day on field activity, including guest appearances and special events, to engage fans and boost stadium attendance. Developed campaigns to boos fan club membership. Fulfilled fan club membership orders. Assisted in managing talent bookings and event promotions.
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