DDI System - ERP & eCommerce Technology for DistributorsDirector of Marketing
Oct. 2016 - Mar. 2020United StatesHeld accountable for developing and executing the strategic marketing plan for an ERP software and eCommerce technology company. Led all demand generation, content development, digital, social and print media campaign planning. Defined, measured and reported performance of all marketing campaigns against ROI and KPI goals. Developed actionable insights and drove A/B testing approach for new initiatives. Championed the brand and content strategy for consistency, clarity, and tone of voice across the organization. Managed all aspects of the in-house creative team and any outsourced vendors. Planned and led PR efforts, and internal and external communication strategy. Designed and promoted the online learning customer experience as well as live training events. Reported directly to the Chief Operations Officer.
- Led corporate rebranding initiative and led creative teams in developing innovative digital and print campaigns to strengthen brand identity and increase awareness.
- Strengthened marketing automation platform workflows (i.e., Salesforce & HubSpot) for easy tracking and pipeline reporting to align campaign performance.
- Authored compelling digital and printed content (advertisements, white papers, e-books, articles, email and direct mail) by industry, persona, and solution to generate new leads.
- Set direction for SEO strategy to improve website page rank across all search engines resulting in first page Google search results across all platforms. - Led PR efforts and worked with media partners to build annual media plans that reduced ad spend while increasing product exposure.