TOQA Business Strategy and Operations Lead
Jul. 2018 - Nov. 2019Philadelphia, Pennsylvania and Manila, Philippines • Promotes brand vision and identity for sustainable high-fashion startup based in the Philippines • Led transition from a manual to computerized accounting system, consolidated payment gateways and expenses spanning multiple currencies, bank accounts, and integrations
• Instituted internal P&L tracking, set KPIs resulting in a lowered expense ratio from 50% in 2018 to 32% in 2019
• Conceptualized and customized cloud-based project tracking and management tool to streamline in-house operations
• Liaises between design and legal to lead trademark registration process with United States Patent and Trademark Office (USPTO
• Orchestrates NYC-based marketing events and managed TOQA’s September 2019 show and collaboration with The Face Magazine