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Work Background
FILADirector of Product Marketing, Performance Apparel
Jan. 2024New York, United StatesTennis, Court Sports (Pickleball)
adidasConcept Manager
Jun. 2021 - Oct. 2023Brooklyn, New York, United States• Oversaw launch of consumer validation process, reaching 3 global markets and 750+ consumers per study
• Integrated qualitative and quantitative research to investigate discovery spaces and build comprehensive innovation strategy
• Leads a process of creation with industry experts and external partners; Drives concept direction from inception to delivery managing (remote + in-person) cross-functional teams towards shared goals and deliverables
• Implements an athlete-focused approach to develop sport product innovations; Facilitates consumer focus groups and workshops
• Evaluates lab and wear test results, devises and executes performance improvements
• Speaker on adidas Virtual Designer Panel for Asian Pacific American Heritage month
adidasAssistant Product Manager
Aug. 2020 - Jun. 2021• Analyzed sell-in trends; generated data-driven insights to inform the range structure, design process, and category direction • Involved in the project design of first-ever Graphics Consumer Insights workstream • Collaborated with merchandisers, developers, and designers to drive product development across global markets
adidasProduct Coordinator
Nov. 2019 - Aug. 2020Portland, Oregon Area• Supported product creation processes for MLS, NCAA, and NHL licensed contracts • Managed flow of data and information across product marketing systems • Spearheaded team’s initiative for Top 12 NCAA schools; integrated brand stories and licensed products, crafted pitch to
TOQA Business Strategy and Operations Lead
Jul. 2018 - Nov. 2019Philadelphia, Pennsylvania and Manila, Philippines • Promotes brand vision and identity for sustainable high-fashion startup based in the Philippines • Led transition from a manual to computerized accounting system, consolidated payment gateways and expenses spanning multiple currencies, bank accounts, and integrations
• Instituted internal P&L tracking, set KPIs resulting in a lowered expense ratio from 50% in 2018 to 32% in 2019
• Conceptualized and customized cloud-based project tracking and management tool to streamline in-house operations
• Liaises between design and legal to lead trademark registration process with United States Patent and Trademark Office (USPTO
• Orchestrates NYC-based marketing events and managed TOQA’s September 2019 show and collaboration with The Face Magazine
SCAAA LLCProperty Development Intern
Jun. 2017 - Aug. 2017Greater Los Angeles Area• Performed pro-forma analyses for projects ranging from $75K - $35M with minimum required IRR of 15% • Strategized and pitched methods of successful design consulting for clients in Seoul, Beijing, LA, and Manila
• Crafted research and analysis into cohesive narrative for client presentations
Stiftung Solarenergie PhilippinesLight for Education (L4E) and Internship Program Manager
Jan. 2015 - Aug. 2015Manila, Philippines• Developed programs of empowerment and sustainability for L4E
• Compiled and created documentation on drive for foundation programs
• Launched, monitored, and facilitated said programs in rural school communities
• Managed all facets of the US summer intern program
Center for Programs in Critical WritingUniversity of Pennsylvania Writing Tutor
Aug. 2014 - May. 2018Greater Philadelphia Area• Provides individual consultations on designing, staging, or revising writing assignments
• Holds semester-long tutorial engagements for UPenn students
• Promotes Writing Center services and locations
Voyager Innovations, Inc.App Development Intern
Jun. 2014 - Aug. 2014Manila, Philippines• Conducted a lean customer discovery research campaign to validate the idea of a parking reservation system • Results yielded a 60% approval rate from participants, with 70% acceptance of top-tier pricing scheme
• Conceptualized first iterations of ParkPlus, a mobile application aimed to serve dissatisfied drivers who cannot find parking at peak hours
• Wire-framed, pitched and presented application to boss and project manager
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