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Work Background
Cambridge SchoolDigital Marketing Strategist
Feb. 2025United StatesCrafted integrated performance marketing strategies for all owned and paid channels including setting KPIs, marketing budgets, content strategy, and ad campaigns.
• Optimized Google ad campaign by removing poor performing ads, created Performance Max campaign which resulted lowering CPC by 23%, increased conversions by 50% resulting in 36 new perspective students for Fall 2025 admissions in 1 month.
• Developed social content and hashtag strategy which resulted in a 47% increase in engagement for Facebook and a 980% increase in Instagram.
Iron Peak Sports & EventsMarketing Director
Oct. 2023 - Jul. 2024137 Mountain View Rd. , Hillsborough, NJ 08844Directed comprehensive brand marketing strategies across all owned and paid media to enhance brand visibility and engagement that resulted in 54% increase in Facebook and a 100% increase in Instagram engagement which contributed to 15 % growth in followers and 39% increase in visits. • Utilized data analytics from website traffic, Google ads, social listening, SEO and sales tracking to develop best-in-class content and creative assets tailored for the sports, events, and family entertainment divisions while establishing KPIs and content reporting mechanisms to facilitate ongoing analysis and continuous improvement of marketing initiatives. • Responsible for overseeing the creation and management of the marketing budgets for a $6 Million business, including monthly performance reporting, vendor negotiations, MarTech (Marketing Technology) stack selection. Key responsibilities included benchmarking, KPI analysis, and the development of improvement plans to drive business growth.
Collegium Musicum NJDigital Marketing and Communication Director
Sep. 2019 - Dec. 2023Old Bridge, New Jersey, United StatesResearched and identified optimal channels and platforms for effectively communicating brand messaging and marketing ticketed events to the target audience ensuring alignment with the overall branding message and objectives. • Defined KPIs and identified target audiences that aligned with the organization's branding goals while conceptualizing all organic and paid social media content, event marketing materials, and press releases to enhance outreach. • Transformed the website to streamline content creation processes, increase lead nurturing efforts, and effectively cross-promote the YouTube channel alongside various event marketing initiatives. • Executed Facebook and Instagram advertising campaigns that included both paid and organic strategies for a 3-part concert series, successfully raising $10K in less than 2 months by leveraging creative design through Canva and targeted audience outreach. • Enhanced the Facebook page's average engagement rate by 8 times over 6 months through the strategic application of multivariate A/B testing on various posts, optimizing content for audience interaction and significantly expanding the organization’s online presence.
Self-employedDigtital Marketing Consultant
Aug. 2001MIddletwon New Jersey, United States• Provided tailored digital marketing solutions, including e-commerce website design, SEO, and Google Ads campaigns for diverse clients across industries.
• Developed a content strategy and information architecture for a local subscription streaming service, improving user experience and driving subscriptions.
• Revamped a salon’s website using ethical SEO techniques, achieving top rankings for competitive keywords and boosting online visibility.
• Launched an online gift certificate store for a spa, generating $80K in revenue and enhancing profitability through increased online transactions.
• Designed targeted ad creatives for a roofing company's Google Ads campaign, achieving an average of 1K clicks monthly, enhancing visibility.
• Optimized a mobile-friendly website for an HVAC contractor, generating 5 new client opportunities monthly and enhancing online presence.
the e-tailing group, incSenior Ecommerce Marketing Consultant
Jun. 1999 - Feb. 2000Managed all apparel – pure play, brick and mortar and omni-channel retailers projects as resident e-commerce professional. Built relationships with e-commerce service providers to implement our recommendations to our clients. Creator of industry specific articles for submission to various e-zine publications.
· Executed the strategic development and RFP process for local catalog company’s new e-commerce site launch which included vendor selections, establish technical requirement and integration within house reporting and merchandise planning system.
· Generated and presented site critique with recommendations for gifting categories for 1800Flowers.
· Created competitive e-commerce analysis report on Top 50 e-commerce sites, based on shopping experience and features presented at Shop.org and DMA conference series.
Spiegel CatalogPlanner & Ecommerce Merchant
May. 1996 - Jun. 1999Produced sale forecasts for women’s accessories with highest level of accuracy to actual sales performance. Formalized the role of the internet merchant within the Outlet and Core catalog business divisions which captured attention and support of divisional merchandising and inventory managers. Lead training sessions for all the merchandise, inventory control and planning managers, associates, and assistants on how to optimize internet sales to add to yearly planned sales and inventory targets.
· Received two company recognition awards for planning accuracy.
· Spearheaded e-commerce merchandising strategy and sales projection plans for apparel division, which transformed a $250K e-commerce business to $1.3M in year 1 and continued with a threefold increase in sales of $3.2M in year 2.
· Created assortment and promotional item planning, and sales planning and analysis for catalogue, brick and mortar and e-commerce site.
· Contributed as Business Task Force member responsible for streamlining and enhancing internal merchandising systems and providing feedback to the programming group.
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