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Work Background
Hale Breathing in Stockholm ABBoard Member
Feb. 2024Bring together the major breathwork methods in one place and provide purpose-designed classes online & offline that help all people unlock the full potential of their breath. through controlled exercises carefully and mindfully conducted by our certified breath guides, we awaken your natural ability to breathe diaphragmatically. gradually you will become aware of your breath and learn to adjust its depth and rate. after some practice, you will develop the ability to bring mind and body in balance on your own.
It’s like a superpower.
MONDO by DefuncChief Operating Officer
Feb. 2024 - Jan. 2025Stockholm, Stockholm County, SwedenWe create sound products with specific purposes to simplify the choices for sound-smart individuals around the world. Merging Swedish design thinking with carefully selected, forward-looking features is what we're all about. It's even in our name: Design + function = Defunc. MONDO by Defunc represents the convergence of like minded interests, forging new paths for a music industry still finding its way in a world of abundance. By blending a love for music as an artform with technology as an enabler, MONDO is the next generation of audio products where artists and fans actively participate in product development.
hummy.socialChairman of the Board
Mar. 2023Stockholm, Stockholm County, SwedenContributing to a participation-driven social media platform where users are encouraged to contribute and share, with aligned incentives between the platform, users, and creators.
IAB SverigeBoard Member
Jan. 2018 - Dec. 2022Stockholm, Stockholm County, SwedenHolding a board member position at IAB Sweden, an independent and transparent membership organization that unites, educates, and influences the digital marketing industry. Members include agencies, advertisers, publishers, subcontractors, platforms, technology suppliers, telecom operators, research companies, and more.
QGroupBoard Member
Aug. 2017Malmö, Skåne County, SwedenServing as a board member for QGroup, a dynamic consulting group revolutionizing the industry by delivering customized IT services through exceptional consultants. With a global presence of over 800 specialists in 36 QGroup companies, QGroup reshapes the future of consulting by empowering consultants through comprehensive career development tools.
ZelloutBoard Member
Aug. 2015 - Aug. 2017Uppsala, Uppsala County, SwedenContributed as a board member for Zellout AB, a creative agency that combines strategic thinking with creativity to create compelling brands. Assisted clients in streamlining and clarifying their brand identity, fostering customer-centric communication that captivates and engages.
MetaCountry Director
Apr. 2012 - Mar. 2023Stockholm, SwedenLed and managed company operations in Sweden and Finland across Facebook, Instagram, WhatsApp, and Messenger.
- Formulated strategies to increase market share in existing business areas and successfully entered new business areas.
- Achieved remarkable business growth, increasing revenue from single digit in 2010 with 100X in 2022.
- Held full P&L responsibility for both markets, maintaining high productivity and positive net contribution since 2012.
- Thrived in a global organization with a local mandate, navigating complexity and managing internal stakeholders in a matrix structure
- Aligned local initiatives with global strategic objectives, ensuring contribution to overall business growth People & Team
- Grew the team from 4 to 70 people, overseeing cross-functional teams including Marketing, Communications, Policy, Measurement, Creative Development, Solution Engineering, Product Development, Recruiting, and HR.
- Built and nurtured a strong Meta culture, adapting and implementing Meta's best practices to align with the local culture.
- Demonstrated agility by adapting quickly to change, embracing cultural diversity, and fostering inclusive communication Public Affairs:
- Expert in managing media relations, proactively engaging with press and media to enhance organizational perception. Positioned Meta as a force for positive change in Swedish and Finnish societies, attracting investments and promoting tech as a future industry.
- Highly skilled in public speaking and delivering engaging presentations, adept at capturing and maintaining audience attention. - Successfully navigated tough interview situations, demonstrating composure, professionalism, and the ability to communicate effectively under pressure. - Proven ability to handle challenging questions and address sensitive topics with poise and tact
- Articulate and persuasive communicator, skilled at delivering key messages and representing the organization with confidence and clarity
FacebookCommercial Development
Jun. 2011 - Mar. 2012Sweden
FacebookAccount Executive
Jan. 2010 - Nov. 2011
Kanal 5 Sales Manager, Online
Jun. 2008 - Nov. 2009
Clear Channel SwedenDigital Media
Aug. 2006 - Jul. 2008
Svenska DagbladetKey Account Manager
Aug. 2004 - Sep. 2006
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