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Work Background
Swytch StationFounder and CEO
Jan. 2024Boulder, Colorado, United StatesSwytch Station is an AI-driven platform dedicated to transforming how veterans transition from military service to civilian careers. By leveraging cutting-edge technology, we provide personalized career pathways that effectively translate military skills into high-demand civilian job opportunities. Our goal is to support veterans in finding fulfilling careers while addressing critical workforce needs.
RiPPS RacingCo-Founder
Sep. 2023United StatesAs the Fractional CEO of RiPPS, I lead the strategic direction and operations of the company, guiding partnerships with ski resorts to transform them into year-round skateboarding venues. My focus is on scaling the business, driving off-season revenue for resorts, and meeting the growing demand for skateboarding instruction.
Heron CollaborativeConsulting Partner
Aug. 2023Boulder, Colorado, United StatesAs a consulting partner, I manage client services, drive strategy and thought leadership, source top talent, conduct business development, drive digital transformations, and guide engagements from discovery through delivery. Current engagements:
• Fractional CMO & CPO, ParkWed
Strategic advisory and execution support for disruptive wedding service provider.
HCLTechPractice Director, Product Strategy & Planning
Jun. 2020 - Aug. 2023San Francisco, California, United StatesAs a practice lead in HCL's Digital Consulting business, I managed Product Management & Marketing services for enterprise clients. Engagements included an agile delivery transformation for a west coast utilities provider, product strategy consulting for a Silicon Valley social media giant and thought leadership for another Silicon Valley mega company in the search engine space.
• Supplied 1/3 of HCL digital consulting revenue through practice leadership
• Sourced top talent and achieve 75% employee upskilling
• Reviewed 15+ RFPs/pitches per month to drive practice deal volume
• Designed digital transformations like modernizing legacy ERP system for $1B manufacturer
• Guided engagements from discovery through delivery across industries
FacebookContent Strategy
Jan. 2020 - Apr. 2020Menlo Park, CaliforniaInventory and up-level existing learning content for community leaders who use Facebook platforms, organize content into easily accessible system for the team to access and identify updates needed in current resources and coordinate updates.
AdobePortfolio Product Marketing Manager, PhotoShop
Feb. 2019 - Nov. 2019San Francisco, CA, United StatesCreate messaging and positioning for Photoshop line of products at Adobe. Liaise with product management, marketing and operations to manage product launches, go-to-market strategy, competitive positioning, pre-release testing strategy, as well as marketing track metrics monitoring and reporting. Production of documents guiding marketing team content development across social media, web site and support. Development of annual event conference activation strategy, including track development, speaker selection, booth presence and onsite activities for Photoshop.
Product SchoolLead Product Management Instructor and Enterprise Product Consultant
Oct. 2018 - Jun. 2020Boulder, CO and San Francisco, CA Instruction: Teach online and in-person Product Management classes of 15-18 students covering introduction to the software product lifecycle, real-world examples and day-to-day activities of product management. Also includes how to get a product management job and students create a final project, pitching a new product incorporating all they have learned in the course. I provide career coaching and mentoring in product management to students during and after the class. Enterprise consulting: Represent Product School consulting and coaching leadership teams at Fortune 100 and other companies on transitioning from project-based to product-based management of technology initiatives. Assist in setting product strategy and developing working plans, aligning mission, vision and corporate objectives with current projects and staff. Instruct and help to define OKRs and other metrics to achieve strategy and planning goals.
Williams-Sonoma, Inc.Product Portfolio Manager, Cross-brand Loyalty
Jan. 2016 - Dec. 2018San Francisco, CaliforniaLed a cross-functional team across marketing, finance, loss prevention, customer support, e-commerce, stores, catalog and marketing to build a multi-tender and credit card Loyalty program spanning Williams Sonoma, Pottery Barn family, west elm and Mark & Graham. The program leverages strategic partnerships with a loyalty technology platform, credit card provider and payment processing vendor. This triple-digit million dollar program was rolled out in phases 2016-2018.
CiscoPortfolio Product Marketing Manager, Analytics & Automation Product Marketing
Jan. 2015 - Dec. 2015San Jose, CaliforniaWorked collaboratively to create simplified branding & messaging, as well as demand generation initiatives & sales & channel enablement for a disparate portfolio of 17 enterprise software products, resulting in a 40% revenue increase year-over-year.
FreelanceProduct & Marketing Consultant
Jan. 2013 - Jan. 2020San Francisco, California, United StatesProduct management and marketing strategy to launch mobile, cloud services and software. Product Marketing, Photoshop, Adobe
• Messaging and go-to-market strategy for Photoshop platform (desktop, iPad, mobile).
Product Management & Marketing, The Key Rewards, Williams-Sonoma Developed omni-channel pilot loyalty program in retail, call center and e- commerce that grew to nearly 1M members.
Product Marketing, Enterprise Software, Cisco Systems, Inc.
• Go-to-market strategy and sales enablement for Cisco software products that led to a 40% revenue increase year-over-year.
Experiential Marketing Strategy & Execution, Napa Valley Film Festival • Provided sponsor development and event production management for major sponsors of the Napa Valley Film Festival.
Cisco SystemsSenior Product Marketing Manager, Email & Web Security
Jan. 2011 - Dec. 2013San Bruno, California and San Jose, CaliforniaManaged messaging development and all outbound product activities for email and web security portfolio, a several hundred million dollar business. Developed marketing campaigns, working with Europe and Asia to roll out three in one fiscal year working with sales, partners, regional marketing and subject matter experts.
LivescribeSr. Product Line Manager
Jan. 2008 - Dec. 2010Oakland, CaliforniaManaged daily activities of cross-functional team through the entire development life cycle, to define & deliver new desktop software product for the Mac platform. Conducted interviews with press & media analysts to support product launches. Produced Marketing Requirements documents & facilitated usability studies to support product features. Researched feasibility & revenue prospects for key new initiatives in mobile applications, integrated cloud services & software partnerships.
webOSSr. Product Manager, Web Solutions
Jan. 2006 - Dec. 2008Sunnyvale, CaliforniaProvided leadership within Palm to define browser and SaaS strategy for Palm prē smartphones. Evangelized cloud services business models and target user personas within company. Identified key cloud services go-to-market partners based on existing Treo browser usage, best-in-class vendors and affinity with target user group. Worked across company with product management, corporate marketing, engineering and business development to coordinate a comprehensive cloud services SaaS partner strategy for launch.
Macromedia (now Adobe)Product Manager, Studio & Fireworks
Jan. 2004 - Dec. 2006San Francisco, CaliforniaOversaw the budget, expenses, & product development for Studio, Fireworks & FreeHand products. Defined, developed, & implemented product strategies by partnering with customers, internal product teams, engineering, senior management, & the creative/developer community. Managed key product features from planning to tactical implementation.
Apple Inc.Senior Product Manager, iPhoto and dotMac Cloud Services
Jan. 2000 - Dec. 2002Cupertino, California
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