Shellie Terry - Content Marketing, Quad

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Work Background

QuadDirector, Content Marketing

Jul. 2024New York, New York, United States

QuadSr. Content Marketing Manager

Oct. 2023Dallas, Texas, United StatesBuild a comprehensive content marketing program at the epicenter of Product Marketing, Performance Marketing, Editorial and Brand. Plan and execute lead magnet content to drive prospects through the funnel and promote Quad’s new “Marketing Experience” solutions for mid- to enterprise-level brands. Create an atomization strategy to amplify all content forms through email, social media, content syndication and content-based ads. Negotiate and manage relationships with content agencies and freelancers.

ThryvSenior Manager Content Strategy

Apr. 2020 - Oct. 2023Dallas, Texas, United StatesDevelop and lead Thryv's dedicated Content Strategy team, charged with growing, engaging and converting our small- and medium-sized business audience. Create robust marketing strategy to amplify Thryv's brand as the company amplifies its $1 billion SaaS offering in a highly competitive landscape. Drive and inspire team to create consistent, high-quality content while becoming masters of their craft, developing their professional careers and achieving their goals. Oversee development and performance of blogs, thought leadership articles, guides and ebooks, social media posts, client testimonials, educational videos and interactive content that breaks through the noise and resonates with businesses as they maneuver through their digital transformations. Partner with Paid Media, Website Creative, public relations firms and advertising agencies to optimize all forms of content lead magnets to convert Thryv's audience into highly engaged, qualified leads. Develop all-new programs, such as user-generated content contributions, influencer partnerships and acquisition email nurture programs. Increased organic blog traffic 151%, grew social media audience by 26K+ followers and boosted social engagement by 48%. Built new MQL channels, delivering 2,500 content-driven qualified leads with 50% conversion rate on completed demos.

S-One Holdings CorporationSr. Content Marketing Manager

Aug. 2014 - Apr. 2020Sarasota, Florida AreaDevelop and execute full-scale marketing strategies for various companies and brands under the S-One corporate umbrella, including LexJet and the 2018 global launch of S-One Labels & Packaging. Plan and produce content for 360-degree marketing campaigns, including annual editorial schedule, website content, blogs, email marketing, print and digital advertising, thought leadership articles and presentations, trade show exhibits and strategy, sales sheets, product launch messaging, press releases, seasonal/topical print and online publications, video scripts, podcasts and ongoing internal intranet content. Launch and execute plan for social media channels for various S-One brands, including Facebook, Twitter, LinkedIn and Instagram. Manage day-to-day social content and advertising platforms as well as campaigns for major events, such as trade shows and product launches, to increase brand awareness, build audience and boost engagement. Plan, negotiate and execute media buys with print and online industry publications, industry websites and Facebook and LinkedIn advertising platforms. Collaborate with leadership team, product line managers, SEO strategist, graphic designers, copy writers and sales staff to plan, schedule and execute email and social media marketing campaigns for existing and new product launches, website initiatives, seminars/webinars and contests.

STB Content ProWriter/Editor/Content Strategist

Jul. 2011 - Apr. 2020Sarasota, Florida AreaCreate content strategies, write and edit for a variety of clients, including: • Ketchum PR, New York City • Cognito, New York City • Thryv, Dallas • McMURRY/TMG, Washington D.C.: WebMD Magazine; Momentum, magazine of the National Multiple Sclerosis Society; HemAware, The Bleeding Disorders Magazine; Associations Now magazine • Digital Bungalow, Boston • Sandow Media, Boca Raton, FL: NewBeauty, DailyBeauty blog, LUXE, Watch Journal, SpaFinder • Edible Sarasota, FL • LWR Life Magazine, FL • Flavors & More Magazine, Sarasota, FL • Biz(941) Sarasota's Business Magazine, FL • Florida Weekly, Charlotte County, FL

hibuRegional Publication Senior Manager

Jan. 2013 - May. 2014Southeast RegionLead a remote team of 25 publication managers who produce 130-plus monthly magazines. Ensure timeliness and editorial quality in the magazines and lead the team to meet or exceed the various metrics set by the leadership team. Monitor production and individual performance through daily database reports. Serve as a member of the global leadership team to develop the Hibu magazine brand and present new procedures, training and editorial standards. Create new strategies in response to ongoing reader survey feedback. Provide market-related data to regional sales team through monthly internal e-newsletter. Create and conduct continuing education training sessions to global editorial staff. Recruit and hire employees.

hibuPublication Manager

Jul. 2012 - Jan. 2013Southwest FloridaLaunch and produce six monthly community magazines throughout Lee and Collier counties, targeted to hyper-local audiences in Naples, Marco Island, Bonita Springs, Fort Myers and Cape Coral.

Gulfshore LifeExecutive Editor

Nov. 2005 - Nov. 2009Naples, Florida AreaCollaborate with editor, advertising and publishers to produce monthly, quarterly and annual publications. Manage freelancers, junior editors and interns to develop exceptional editorial projects. Oversee workflow of all publications. Write features, edit copy and collaborate with art directors and sales team.

Tucker Publishing GroupManaging Editor

Dec. 2001 - Oct. 2005Evansville, Indiana AreaManage editorial production of bi-monthly magazines Evansville Living and Evansville Business as well as several annual publications that focused on dining, medical and visitors attractions.

Charlotte SunHealth Editor

Jan. 1997 - Dec. 2001Re-design and re-launch weekly 28-page supplement, Feeling Fit, focused on local medical technology, healthcare advancement and human-interest stories. Manage all aspects of producing the section including writing feature stories and columns, assigning stories, editing all copy, assigning photography and illustrations and laying out all pages.

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