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Work Background
Diana GraepelFounder
Jan. 2021The Online Course SMARTtrack & Time Saving Hustle™ programs help people build their time freedom through their online course businesses.
Find out more at: www.dianagraepel.com
The Group Los AngelesAssociate Producer
Sep. 2019 - Oct. 2019Bucharest, RomaniaNetflix US documentary- setting up interviews with Romanian personalities from the political and justice areas, providing consultation on technical and logistic aspects of the production.
Hummingbird Effect- TV, Web Development / Agehope -tech startupFounder
Jan. 2013Greater Los Angeles Area, London & BucharestSince 2013, I've devoted myself to social entrepreneurship -concept development TV & web and recently technology/mobile apps. Currently in development with several unscripted shows, self contained, arced and documentary as well as a mobile app tailored to respond to a growing and disadvantaged segment of population. I aim to invest my time in projects that bring positive social change while being able to self sustain.
Style & Vision- trends agencyCo-editor
Jan. 2005 - Dec. 2008Nice Area, FranceContributed to the agency’s surveys and Mega Trends reports with indicators from Romania and Eastern Europe, while being based in Bucharest.
GlamstudioFounder
Jan. 2005 - Dec. 2007Bucharest, RomaniaThrough Glamstudio, my first TV production company, I created and presented the first reality TV show on jobs and vocation in Romania that garnered excellent reviews from the local media and celebrities, inspiring young people to pursue their passions.
Funky Business www.fb.roFounder, MD
Oct. 2001 - Dec. 2013Bucharest, RomaniaDesign, production and supervision of numerous marketing experiences- Live Action Events, Experiential Marketing Campaigns, Product Launches, Conferences, Awards Ceremonies, Roadshows, Exhibitions, TV shows, Corporate Movies, Documentaries etc - for a wide range of international brands and audiences working with many companies and agencies across the country and abroad. Our client list included Audi, Walt Disney UK, MTV Europe, Porsche, L’Oreal, European Union, the Romanian Government, Volvo, Mars, Franke, Fiat, LG Electronics, Pfizer, Sony, Aviva, Franke, Raiffeisen, Toyota, Vichy, Wella etc Funky Business has pioneered the field of experiential marketing in Romania, my native country. It also achieved outstanding results for its clients in sales, brand awareness and brand image- see testimonials below and at http://www.fb.ro/about-us/testimonials.html Funky Business was innovative not just in services but also in internal culture, being inspired by the best seller book with the same name written by the two Swedish authors- Kjell Nordstrom and Jonas Ridderstrale, it promoted an unconventional culture with strong values but few rules where employees were free to find their passion, create outside the box, contribute while at the same time being supported in their professional and personal journeys. Seven years after "Funky Business" inspired the name for my company, my team and I won the pitch for organizing the first conference in Bucharest of these two well known authors. Needless to say it was an incredible and very special moment sharing the company's story with the two people who had such an influence on its creation. At the European Customer Experience World in London (http://www.ecew.co.uk/), our “Butterfly effect” presentation received positive reviews from the audience scoring 78% in value, 84% in advocacy and 52% in experience.
HP:ICM (currently Fitch www.fitch.com)Business Development Director
Jan. 1999 - Dec. 2001London, United KingdomResponsible for business development in UK and Continental Europe - France, Belgium, Spain, Italy and Germany.
Bates 141 RomaniaCo-founder and Deputy Director
Jan. 1997 - Dec. 1999Bucharest, RomaniaLaunched 141 Romania together with its Managing Director. Built the company from the ground and contributed in establishing it as the market leader. Responsibilities included agency management, coordination of new business and strategic planning, recruitment and development of the agency staff, identification of key partners.
Saatchi & Saatchi RomaniaAccount Manager
Jan. 1996 - Dec. 1997Bucharest, RomaniaAccount management and new business development.
Becton DickinsonAssistant Marketing and Sales Director
Jan. 1994 - Dec. 1995Grenoble Area, FranceBecton Dickinson European HQ – Diagnostic Systems dpt.- main activities and responsibilities Salesforce Effectiveness Audit in UK, Ireland and France
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