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Work Background
Almo Nature Benefit S.p.A. / Fondazione CapellinoWW Communication Director
Sep. 2017Amsterdam Area, NetherlandsWW Communication Director for Almo Nature / Fondazione Capellino. Almo Nature is a multinational producing high-quality dog and cat food for a higher quality of life for all living creatures on this planet, ensuring high-quality food options at all budget levels. All inspired by the evolved nature of cats and dogs. So, contributing to their #natureinside, whilst directly donating to nature at large. Because all profits go to evolving the Capellino Foundation's projects, including Almo Nature itself. Fondazione Capellino (the Capellino Foundation) is an independent non-profit organization aimed at protecting biodiversity in all its richness. From dogs and cats to wildlife and farm life. Enabling an experimental but tangible transition towards an economy that’s biodiversity positive. A process the Foundation reinforces, oversees and protects. This transitional process, and therefore the Foundation’s efforts are 2-fold: 1) cultural, based on an Ecology of the Mind. Meaning the foundation strives to trigger us humans to learn ourselves and each other to feel and contribute to the wellbeing of all life on earth. And 2) practical, because we need to act, now. Which is why the foundation currently identified 4 interdependent Go Biodiversity-Positive Projects. Aimed to speed up the transition by finding ways to embed it in our daily priorities: Almo Nature, Companion Animal for Life, Impact on Biodiversity and Regenerating Villa Fortuna. Noting that Almo Nature is not just a project. It’s also a benefit corporation for societal impact and the Foundation’s single source of income. Dedicating 100% of its annual profits to evolving the Foundation’s projects, including itself.
Almo Nature spaEuropean communication director
Jan. 2017 - Aug. 2017Amsterdam Area, Netherlands
Stv DDB groupExecutive Director Stv DDB group
Jan. 2014 - Dec. 2016Milan Area, ItalyExecutive Director for stv DDB Group leading and inspiring a multi-disciplinary team forClients who need to reposition their brand to the new competitive contest reengineeringtheir business process. Managing new business activities.
DDBGeneral Manager
Jan. 2011 - Dec. 2013Milan Area, ItalyAppointed General Manager for DDB with responsibility for DDB (adv), Tribal DDB (digital)and Rapp (DM&Retail) leading 100 resources. Revenue maintained stable.Major clients: VW, Audi, Bennet, Hasbro, Philips, Poste Mobile, Nestlè, Unilever, …..
Rapp - TribalDDBmanaging director
Sep. 2007 - Dec. 2010General Manager of Tribal DDB (digital) and Rapp (DM & retail), leading 51 resources increasing the revenues of 115% y/y.Major clients: Bennet, Emmelunga, VW,Audi, Ca’ del Bosco, Gruppo Santa Margherita,Oviesse, Brums, Sony, Siemens, Campari Group, Mediaset Premium, Poste Mobile,
Euro RSCG 4Dmanaging director
Feb. 2006 - Sep. 2007General Manager of Euro RSCG 4D, leading 20 resources and increasing the revenues of 112% y/y. Major clients: Peugeot, Saiwa Group, Citroen, IBM, Almo Nature, LG, Oreal.Stock
OgilvyAccount Director
Feb. 2004 - Feb. 2006Account director at OgilvyOne. Brands (below and interactive activities): IBM, Lenovo, Total e Trelleborg. New business development for integrated projects.
wundermanAccount Director
Jan. 2001 - Dec. 2004Account director at Wunderman. Brands (above, below and interactive activities): IBM, Citibank, Edison Energia, Diners e Action Aid International.
Ogilvy & Matheraccount
Feb. 2000 - Nov. 2001Account at Ogilvy&Mather. Brands (above activities): Indesit (international coordination) and Total Fina (local client).
La FabbricaAccount
Sep. 1996 - Jan. 2000Account at La Fabbrica (marketing, communication and events). Brands: Fiat Auto, Fiat Automoveis (Brasil), Sangemini, Pubblicità Progresso, Istituto Bancario San Paolo di Torino, Coop.
Premio Letterario Grinzane CavourSegreteria Premio Grinzane Cavour
Jul. 1995 - Aug. 1996Chief officer of Secretary Office of Premio Grinzane Cavour (leading Italian literary prize) for public relations with institutions, publishing houses, journalists and writers and events coordination and organisation.
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