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Work Background
Havas FormulaChief Creative Officer (CCO) & Head of Strategy
Jan. 2023New York, New York, United States
Havas FormulaPresident, East
Oct. 2010 - Jan. 2023Greater New York City Area• Lead Havas Formula’s East Region (New York and Miami offices) • Oversee integrated teams including digital, creative, strategy and earned media across lifestyle, consumer/CPG, corporate, luxury automotive and multicultural verticals. • Brand experience: Keurig Dr. Pepper, Kraft Heinz, Snapple, Sun Basket, Jaguar Land Rover, Norwegian Cruise Line, Maui Jim, SodaStream, Pottery Barn, TDAmeritrade, Chase Bank and ADP.
Havas FormulaExecutive Creative Director
Jun. 2010 - Sep. 2018new york• Leverage key insights, market indicators and pop culture triggers to motivate key stakeholders to engage with brands. • Drive strategy and creative ideation for brands including Sodastream, Heineken/Newcastle, Kashi, Justin's, Pottery Barn, Bugaboo, PERT Plus and UV Vodka.
• Oversee strategic sessions with division leads and account teams to ensure integrated, creative strategies are at the center of all new business proposals and client programs.
Clever, Ink.Co-Founder, Head of Creative
Dec. 2003 - Jun. 2010New York City Metropolitan Area• Spearheaded a strategic marketing consultancy, providing creative advertising and integrated brand communications solutions across media channels. • Role involved partnering with various national brands including Dunkin Donuts, Black & Decker, Hershey, and Staples while working as lead strategist and head of client service.
• Played a key role in starting a new business from scratch and achieving YOY for seven years.
• Grew company to more than $750K in billings.
Struever Bros. Eccles & RouseDirector of Marketing & Communications
Aug. 2000 - Dec. 2003• Directed all branding and marketing initiatives for a nationally recognized development company focused on creating mixed-use destinations designed for interactive user experience. • Led marketing and sales initiatives for a portfolio of more than 5 million square feet. • Managed annual budgets exceeding $10 million. • Supervised in-house marketing team and all agency partners/consultants.
Prime RetailManager, Marketing & Public Relations
Jun. 1998 - Aug. 2000• Managed marketing, public relations, event marketing, investor relations and crisis communications for Prime Retail’s branded portfolio of more than 50 upscale outlet shopping centers. • Supervised regional field managers and coordinated strategic press relations and media training of field personnel.
• Developed media relations programs designed to market the entertainment, retail and tourism angles of outlet shopping.
GKVSenior Account Executive
Feb. 1993 - Jun. 1998• Performed senior level public relations services for national, regional and local accounts in the hospitality, retail, entertainment, real estate, and healthcare industries. • Notable accounts included Black & Decker, Renaissance Hotels and Warner Bros.
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