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Work Background
Radley YeldarSenior Behavioural Strategist
Aug. 2023London, England, United Kingdom · HybridAs a Senior Behavioural Strategist at Radley Yeldar, I lead sustainability-focused behaviour change campaigns, leveraging data-driven insights and cross-functional collaboration. I am deeply involved in all campaign phases, from research and strategy formation to execution and impact evaluation, contributing to more sustainable practices for external and internal audiences.
Radley YeldarBehavioural Strategist
Jun. 2022London, England, United KingdomRadley Yeldar is an award-winning, independent London and Birmingham-based creative consultancy. By blending deep insight with cutting-edge creative film and animation, experiential experiences, print and digital content, our campaigns drive multi-channel, multi-audience engagement with real impact.
Zinc NetworkBehavioural Strategist
Nov. 2021 - Jun. 2022LondonZinc Network is a global international development company with a focus on behaviour change and strategic communications. We conceptualise and create award-winning programmes, interventions, and campaigns that change the way that people think, feel, and behave across a whole range of pervasive social issues including disinformation and misinformation, violent extremism, poor governance, threats to children and young people’s online safety, gender-based violence and more.
FreemavensStrategist
Oct. 2020 - Nov. 2021London, England, United KingdomFreemavens is a data-driven consultancy, experts in uncovering growth through advanced analytics, data science and marketing strategy consulting. They work with a unique mix of unprompted consumer data to unearth human, cultural, category, brand, and behavioural insights to fuel innovation and business growth.
FreemavensJunior Strategist & Storyteller
Nov. 2018 - Oct. 2020London, United Kingdom
University of BrightonResearch Assistant (Behavioural Science)
Sep. 2017 - Aug. 2018Brighton, United KingdomSitting within the Behavioural Science research department my core role involves conducting quantitative and qualitative research within established and emerging Behavioural Science frameworks. My research focus was to investigate how prospect theory can be applied to online communications and whether regulatory focus and gender play into its applicability.
Strategy KitchenJunior Strategist
Sep. 2016 - Aug. 2017Frankfurt, GermanyStrategy Kitchen is a German start-up focussing on brand storytelling and design. They can offer the complete project cycle right from the strategy, to the creative campaign idea, to producing the content for various channels, and ultimately to community management support. This does not only include the digital but also the traditional competency areas such as brand design or print production.
tve (Television for the Environment)Internship Conception
Jan. 2015 - Apr. 2015London, United Kingdomtve works with filmmakers and partners worldwide to run media projects, make films and work to promote effective, evidence-based storytelling about environmental issues through film. Their mission is to use the power of storytelling to drive real world change for a more sustainable future.
Kemper Kommunikation GmbH Marken- und WerbeagenturInternship Copywriting
Oct. 2014 - Dec. 2014Frankfurt, GermanyKemper Kommunikation is the lead creative agency for Porsche in Germany. They have the mission to bring the most compelling, engaging and relevant creativity into the world. Helping brands excite audiences with emotional propositions resulting in emotional purchases.
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