iVisa.comSocial Media Strategist | Bilingual Actor
Aug. 2021 - Aug. 2023As the Social Media Strategist for iVisa.com, a leading travel platform, I designed and implemented social media strategies that increased engagement, conversions, and revenue from YouTube, Facebook, and Instagram. As the host of their YouTube channel, I helped them gain the trust and credibility of their target audience by providing a face to their brand while sharing valuable and educational content about their products as well as travel requirements and tips. I increased and nurtured community and brand authority on every platform through aggressive market research and content gap analysis to create and optimize internal systems and digital strategies that increased quarterly revenue. I also created, produced, and curated high-converting organic and paid content for the company’s social media channels (YouTube, Instagram, and Facebook), identified new content opportunities, suggested the use of a brand archetype to become a memorable brand, helped maintain a good online reputation, and led a creative team of writers, video editors, content creators, and third-party agencies to execute the strategies I designed.