Anne Mason - Senior Marketing manager, World Data Lab

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Work Background

World Data LabSenior Communications and Marketing manager

Feb. 2023As the Senior Communications and Marketing Manager for World Data Lab, I play a pivotal role in driving the company's growth and establishing a strong digital presence. Leveraging my expertise in HubSpot and strategic communication, I spearhead the development and execution of our comprehensive marketing strategies. My main responsibility lies in optimizing our website to deliver an exceptional user experience and drive engagement. By analyzing user behavior and leveraging data-driven insights, I continuously enhance our website's performance, ensuring it effectively communicates our brand value and captures the attention of our target audience. Furthermore, I am at the forefront of our digital communication efforts, harnessing the power of various channels to disseminate our message and engage with key stakeholders. Through targeted email campaigns, social media engagement, and content marketing, I ensure that our brand remains highly visible, while cultivating strong relationships with our audience. In this forward-looking role, I am constantly exploring innovative marketing techniques and emerging platforms to stay ahead of industry trends. By keeping a finger on the pulse of the digital landscape, I ensure that our marketing strategies remain cutting-edge and facilitate our continued growth. In summary, as the Senior Communications and Marketing Manager for World Data Lab, I leverage my expertise in HubSpot, website optimization, and digital communication to drive the company's growth. With a forward-looking approach, I ensure that our marketing strategies remain at the forefront of industry trends, while effectively communicating our brand's value to a global audience.

MMR International LtdMarketing Director

Oct. 2022 - Feb. 2023London, England, United KingdomDuring my contract with MMR International, I played a critical role in the launch and promotion of a new EuroNASCAR team, driving the development and execution of comprehensive marketing and sponsorship strategies. My efforts were instrumental in establishing the team's brand, securing key sponsorship deals, and crafting a cohesive digital presence to maximise visibility and engagement in the highly competitve NASCAR scene.

UNICEF AustraliaWebsite brand manager

Mar. 2022 - Oct. 2022As the lead strategist for UNICEF Australia's website branding and content, I spearhead the organisation's digital presence, offering visionary leadership to a dedicated team of content producers and collaborating with over 20 different business units to ensure our online messaging aligns with our global mission and objectives. My role encompasses strategic planning, execution of multimedia content strategies, and enhancing our brand's digital footprint to support UNICEF's advocacy, fundraising, and awareness campaigns.

Good to Great Schools AustraliaSenior Marketing Manager

Oct. 2021 - Mar. 2022Australia

Tonic Health MediaHead of Content and Production

Jun. 2019 - Oct. 2021SydneyAs the Head of Content and Production at Tonic Media Network, I was entrusted with the overarching operational and strategic leadership for Tonic screens and Aboriginal Health Television. In this pivotal role, I spearheaded the curation and development of premium content across both networks, demonstrating a strong leadership in driving comprehensive marketing strategies tailored for both B2B and B2C segments. My leadership extended to managing substantial budgets effectively, ensuring that we not only met but consistently surpassed our content objectives and client expectations. This role underscored my capacity to lead complex projects and teams, ultimately enhancing the network's market position and financial success.

Macular Disease Foundation AustraliaDigital Marketing/ Storyteller/ content

Jul. 2018 - May. 2019

Central Coast CouncilProject Manager Digital assets

Mar. 2018 - Jun. 2018Implemented a new digital asset management system. Engaged stakeholders and implemented stage 1 roll out.

CFO On Call by CAD PartnersHead Of Marketing and Content

Sep. 2015 - Mar. 2018Central Coast NSW

Freelance Digital MarketingDigital Media/Marketing/ Video and content creator and Strategy Consultant

Jan. 2014 - Jan. 2017UK and AustraliaMarketing consultant work for clients in Europe and Australia UX and CMS creation and management Social media strategy and implementation Digital strategy and implementation Video creation Webinars and online training Marketing collateral

Back2back Productions Ltd.Shooting AP/ Producer

Dec. 2011 - Sep. 2013Brighton, United Kingdom* Documentary - looking back at Soham 10 years on Worked as a shooting AP. *Bizarre Burials * Jews on Bikes *Changing faces of.. *My Super Intern

Silverbullet FilmsProducer/Writer/Cinematographer

May. 2004 - Nov. 2011Silver Bullet Film's aim is to produce independent feature length drama and documentary productions that challenge the international market. *the other daughter *Devils Gateway feature film 2006 Writer/producer *Village of the forgotten Widows feature documentary 2011 (ongoing) Writer/Producer *UpsideDown feature Documentary 2011/12 Writer/Producer *My Life a tram short 2009 Writer/Director/Producer

OxyBlu MediaProducer

Jan. 2009 - Dec. 2011I worked developing the media and film aspects of Oxyblu Media. I worked to create the INParenting online magazine, a site for parents by parents I also worked closely with a large security firm to help with their marketing and digital strategies.

Skylight FilmsProduction Manager

Jan. 2002 - Dec. 2004SydneySkylight films is an award winning production company responsible for many unique Australian programs. I worked creating production budgets, schedules and production management.