Casinhas na IlhaGeneral Manager
Oct. 2015 - Nov. 2020Angra dos Reis, Rio de Janeiro, BrazilHouses have their own stories and they can be fascinating. Houses don't speak, but they can express themselves very eloquently, and that was the challenge I proposed when building their business's branding: the idea was to give voice to vacation rental houses so that guests could experience a little of their stories. All the marketing strategies were based on storytelling. They all had names (and often even nicknames); aesthetic preferences (Edith’s favourite colour, for example, has always been pink); favourite trees (Ruth is crazy about her jaboticaba’s tree); favourite authors (although they were all fans of Clarice Lispector); some preferred to host children, others preferred to host groups of friends; some were more affordable, while others were more demanding and charged more (oh, folks, you have no idea how much costed Rachel’s maintenance...); but definitely what they all have in common is how much they all brought me so much happiness and the best memories!
For 5 years I managed up to 9 properties in Ilha Grande, Brazil, among which I also owned 3. I planned the marketing strategies to be used on Airbnb, Vrbo, Booking and Instagram; collected payments and recorded data about funds and expenditures; participated in financial activities, such as the setting of room rates, the establishment of budgets and allocation of funds to departments; decorated all the environments and was responsible for keeping them always up to date, modern, and well maintained; was responsible for keeping the cleaning schedule and having good communication with all the cleaning crew; inspected guest rooms, public areas and grounds for cleanliness and appearance; conferred and cooperated with other managers to ensure coordination of lodge activities; developed and implemented policies and procedures for operation of department and establishment services, and resolve occupants' complaints; and purchased supplies, arranged for outside services, such as maintenance and repair.