Victoria Ganem

Account - Marketing Director @Media.Monks

Business OwnerMexicoGrowth HackerInfluencer Marketing ManagerMarketing Director💸 MarketingCreative ProducerBrand Marketing ManagerCommunications ManagerContent Manager

Effie US 2023 Finalist with “Giving Sephora Social a Glow Up” With over a decade of experience as Account Director, I am a results-oriented leader dedicated to maximizing team potential. Having led diverse teams in crafting impactful cultural ideas, I've successfully collaborated with professionals across social strategies, cultural planning, creatives, data analytics, and more. My achievements include steering major projects for renowned brands like Sephora, Uber, Netflix, ViX, Maestro Dobel Tequila, Turner Tapkit, AB InBev, and others mostly in US and Latam. Fluent in both Spanish and English, I excel in building enduring client relationships, consistently ensuring client satisfaction and agency growth. Notably, at MediaMonks, I played a pivotal role in launching a prominent Spanish streamer (ViX - Televisa Univision), winning AOR Social Agency for Sephora US, and establishing robust client-agency partnerships. My core capabilities lies in enhancing operational processes, optimizing profitability, and fostering interdisciplinary collaboration to deliver transformative ideas. My proven ability to manage multiple projects, engage global clients, and motivate high-performing teams sets me apart in the industry. Residing in countries like the Argentina, Colombia and Mexico, has instilled in me a remarkable adaptability to diverse cultures. This exposure has honed my ability to navigate varied environments and proficiently guide cross-functional teams, fostering success in agency and client collaborations.

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Work Background

Media.MonksAssociate Account Director

May. 2024Remote

Media.MonksAccount Supervisor

Apr. 2022 - May. 2024Remote

Media.MonksProject Manager

Aug. 2021 - Apr. 2022Mexico City, Mexico

SieteCeroUnoDigital Producer

Oct. 2017 - Oct. 2018Bogotá, Distrito Capital, ColombiaAs a Digital Producer at 701, I built strong relationships with clients and played a key role in the development process for mobile apps, working with major brands such as Seguros Bolivar and Bodytech in Colombia. In addition to managing projects, I established the client-agency process for the company, developing my skills in managing clients and working with developers. My experience as a Digital Producer provided me with a comprehensive understanding of the end-to-end process of developing digital products and managing client relationships.

AnthropologicAccount Director

Jul. 2015 - Oct. 2017Bogotá, Distrito Capital, ColombiaAs an Account Director for Crepes & Waffles, I oversaw both the ATL and Social communication strategies for the brand and successfully built strong relationships with the client. My promotion to this role came after launching and managing the brand's social media channels across Colombia and Latam, increasing followers from 0 to 150K in just 2 months. In my role as Account Director, I led the development and implementation of the brand's communication strategy, delivering premium quality on-time and on-budget. I also proposed and executed the social paid strategy, which significantly increased the brand's reach and engagement. My ability to deliver results and build successful partnerships with clients led to a more than 200% increase in the brand's investment in the agency.

AnthropologicSocial Media Manager

Aug. 2014 - Jul. 2015BogotáAs the Social Media Manager for Crepes & Waffles, I successfully launched social media channels for the brand in Colombia and Latam, and developed a comprehensive strategy for multiple countries. Through the implementation of creative content and community management initiatives, I grew the brand's social media presence from 0 to 150K followers in just 2 months. I proactively proposed and executed social media paid strategies that increased engagement and brand awareness. Additionally, I managed cross-functional teams to ensure the brand's social media activities aligned with its marketing objectives, and analyzed and reported on social media metrics to optimize campaigns and develop new strategies.

Media.MonksCommunity Manager

Oct. 2013 - Oct. 2014As a Community Manager for Glitz* Channel at Turner Tapkit, I managed the overall Latam community in all social channels with more than 1.5 million active users. I developed and executed successful social media campaigns that increased engagement and followership, creating and distributing more than 150 content pieces monthly on Facebook, Twitter, Instagram, and YouTube. Additionally, I wrote articles for glitz.com on various themes, kept the community engaged by responding to all user comments and messages, and delivered monthly data reports on content performance, providing guidance for the next month's content calendar. Through my efforts, I fostered a loyal and active community and contributed to the overall growth of the Glitz* brand.

Banco Occidental de DescuentoAprendiz en prácticas

Jan. 2012 - May. 2012MaracaiboInvestigación de mercado para el evento Expoproyecto Microempresarial 2012. Promoción y difusion del programa Expoproyecto Microempresarial 2012. Coordinar y organizar las actividades del prorama Talento Educativo BOD. Apoyo a la gerencia de Organización de Eventos.