Ellen Kammerer-Gimm - content Writer, Ingram Content Group

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Work Background

Ingram Content GroupContent Writer

Aug. 2020Nashville, Tennessee, United StatesCraft and propose articles for weekly publication, and monthly comprehensive lead-generating guides, journals, and resources tailored for writers, readers, and travelers. Produce weekly email newsletters and scripted content for Instagram. Develop curated booklists, recommendations, and themed articles aligned with audience preferences, industry updates, and social justice matters. Key Achievements/Contributions: • Increased online traffic by revamping underperforming verticals to attract new audiences. • Boosted marketing leads by leveraging untapped resources on social media platforms and exploring new verticals. • Increased Instagram following by 31% in six months and site traffic by 28%.

Functional Medicine Coaching Academy Inc.Social Media Manager and Copywriter

Jun. 2022 - Apr. 2024Nashville, Tennessee, United StatesMajor Responsibilities: Implementing social media account management on various platforms while developing diverse content to elevate reach, followers, and leads. Producing engaging content for educational blog posts, emails, newsletters, and landing pages to boost readership and open rates. Optimizing social media ads and boosts to drive higher attendance rates for events and webinars. Designing various visuals and infographics and editing video content. Key Achievements/Contributions: • Boosted Instagram following by 35% by consistently posting high-quality content, engaging with audience, utilizing relevant hashtags, and cross-promoting on other platforms. • Enhanced YouTube subscriptions and views by 36% by optimizing video titles and descriptions for search, promoting videos across social media, and encouraging audience interaction through comments and likes. • Enacted a podcast strategy that substantially increased the number of followers and plays by 55% within nine months.

Change HealthcareTechnical Writer

Sep. 2020 - Feb. 2022Nashville Metropolitan AreaMajor Responsibilities: Crafted processes, style guidelines, manuals, and resources for public and internal use to streamline operations, enhance consistency, and provide accessible/standardized information. Formulated documentation, established procedures, ensured documentation compliance and oversaw data for corporate telephone migration. Managed the organization of historical records and documentation across the company website for 40+ locations. Key Achievements/Contributions: • Implemented clear and comprehensive user documentation, resulting in a 20% decrease in customer support calls. • Created and maintained a document database for 40+ locations.

Ingram Content GroupCopywriter

Dec. 2019 - Jul. 2020Nashville, Tennessee, United StatesCraft and propose articles for weekly publication, and monthly comprehensive lead-generating guides, journals, and resources tailored for writers, readers, and travelers. Produce weekly email newsletters and scripted content for Instagram. Develop curated booklists, recommendations, and themed articles aligned with audience preferences, industry updates, and social justice matters. Key Achievements/Contributions: • Increased online traffic by revamping underperforming verticals to attract new audiences. • Boosted marketing leads by leveraging untapped resources on social media platforms and exploring new verticals. • Increased Instagram following by 31% in six months and site traffic by 28%.

Change HealthcareTechnical Writer

May. 2018 - Oct. 2019Nashville metropolitan area, Tennessee, United StatesCrafted processes, style guidelines, manuals, and resources for both public and internal use to streamline operations, en-hance consistency, and provide accessible and standardized information. Formulated documentation, established proce-dures, and oversaw data for corporate telephone migration. Ensured compliance of documentation with client, compa-ny, and government regulations. Created detailed processes for document modifications to streamline workflow, as well as enhanced training by providing clear guidelines.

ComicBook.comContent Writer

May. 2016 - Feb. 2017Brentwood, TNMajor Responsibilities: Maintained daily content of articles in news, entertainment, and pop culture to ensure a steady flow of relevant and engaging content, keeping audiences informed and entertained. Managed online platform content with the aim of increasing viewership. Edited content to ensure standardization across all articles, maintaining quality and consistency throughout the platform. Key Achievements/Contributions: • Achieved 27% increase in website traffic by producing engaging articles and listicles. • Drove 20% growth in social media followers by developing shareable content for social media platforms.

Story Club MagazineManaging Editor

Aug. 2013 - Oct. 2016Greater Chicago Area▪ Oversaw all aspects of publication, including writer contracts, manuscript editing, publishing, online promotions, and social media management. ▪ Successfully built a dedicated readership base from scratch for the website. ▪ Managed publishing contracts for 200 writers, ensuring compliance with government regulations. ▪ Created and curated weekly pages for all story content. ▪ Edited content for standardization and consistency across the publication while preserving the unique author voice. ▪ Developed and implemented a comprehensive style guide for the publication, ensuring consistency in writing style and formatting.

TMP WorldwideSocial Media Marketing Specialist

Dec. 2015 - Jun. 2016Greater Chicago Area▪ Developed and implemented a strategic social media strategy resulting in increased content views and engagement. ▪ Built compelling content pages for Fortune 500 company recruitment sites, leading to a higher influx of quality job applicants. ▪ Generated SEO-focused content for company blogs, resulting in month-over-month readership growth. ▪ Managed client social media accounts across multiple platforms, ensuring consistent brand messaging and engagement. ▪ Regularly analyzed social media metrics and analytics to optimize promotional strategies. ▪ Successfully tracked and managed multiple projects for various clients simultaneously.

Dealer eProcessContent Writer

Dec. 2014 - Dec. 2015Downers Grove IL▪ Created engaging and informative content, managed social media platforms, and monitored manufacturer compliance for multiple automotive dealerships. ▪ Developed SEO-focused content, driving increased traffic to the websites. ▪ Served as the lead editor, overseeing the publication of all content on the websites. ▪ Maintained consistent brand voice and standardization across individual dealership websites. ▪ Developed a comprehensive writing style guide and implemented writing procedures to optimize team performance. ▪ Managed a content archive, facilitating cross-referencing for future content creation.