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Work Background
IMAGEMOTIONSenior Art Director
Jan. 2018Montreal, Quebec, Canada- Establishing the overall design direction and visual approach for each clients visual tone - Develop and pitch visual concepts for projects, campaigns and content creation for clients - Pre-production: Concept creation, moodboard production, location scouting and model selection when applicable, art direction and style direction on set - Post-production: Identify photo selection, manage edits with internal team, delivery of assets to client, digital marketing and advertising liaison with respective teams to ensure content can be applied omni-channel - Content Team Lead: Provide leadership to all other members of the creative team (photographers, content creators, stylists, graphic designers), manage team schedules, manage progress, lead evaluations. - Lead execution of all campaigns and content shoots, while guiding the visual and design direction of projects - Review and approve content, artwork, photography and graphics developed by internal team and external partners - Liase with Digital Marketing Director and Digital Marketing Coordinators on a daily basis to ensure all content production meets the strategy needs of the client - Support Influencer Project Manager with Art Direction for content direction or event setups when needed prior to influencer activations
IMAGEMOTIONContent Creator
Jan. 2017 - Jan. 2018Montreal, Canada Area- Responsibility for the creation and supply of all digital content as required by clients
- Photography and post production of all still life and stop motion content
- Generating new ideas to ensure content remains fresh, original and relevant in regards to social media trends
- Constantly putting forward an eye for composition and strong attention to detail
- Demonstrate a clear creative and commercial understanding, with a strong knowledge of each client's characteristics, the requirements of the brief, commercial sensitivities are by adhering to tight deadlines
- Adhering to tight deadlines with multiple accounts at once
- Collaborating with social media team on various content related projects
Freemark Apparel Brands Inc.Omni Channel Creative Specialist
Aug. 2016 - Dec. 2016Montreal, Canada Area- Assist Creative Manager in how to best represent our brands and concepts visually
- Assist with determining what design elements or photography to use
- Assist with development of visual concepts for web, email marketing, in-store, and internal purposes
- Develop clear ideas and visual concepts to communicate to graphic designers and copywriter
- Review graphics and copy developed by graphic designer and copywriter
- Styling of lifestyle photography and still shots for web, email marketing, social media
- Creation of appealing style guides for store staff
Freemark Apparel Brands Inc.PR/Social Media Coordinator
Aug. 2014 - Dec. 2016Montreal Area, CanadaSocial Media
- Responsible for all Bench Canada social media platforms
- Maintaining a monthly content calendar aligned with all other departments - Respecting brand image/maintaining consistent image across all platforms
- Content strategy and content shooting
- Weekly, and monthly reporting of social media conversions and growth
- Leveraging social media reporting tools (Facebook Ads Manager, Facebook Insights, Google Analytics)
- Very experienced in Facebook Ads, Instagram Ad's, and ROI conversion through Google Analytics
- Experience working with social media contesting tools (Offerpop, Woobox)
- Various graphic design projects (Illustrator, Photoshop, InDesign) PR
- Working alongside Toronto based PR agency, MacIntyre Communications
- Increasing brand awareness among media, bloggers, influencers, and brand ambassadors through various social media campaigns and initiatives
- Involvement in coordination of seasonal media previews, monthly media activities
- Designing engaging PR reviews for internal store staff and employees
StyleXchangeAssistant Buyer/Marketing Coordinator
Sep. 2012 - Jan. 2014Montreal, QC-Assists Head Buyer with all tasks
-Acts as a liason between buyer and vendor
-Store allocation of all new products; closely watches and regulates stock
-Creates purchase orders in computer system
-Responsible for replenishment orders of goods
-Follows up on deliveries and shipments; informs head buyer of any problems.
-Negotiating resolutions when issues occur with suppliers.
-Regular store visits to see the product movement, presentation and competitive market activity.
-Chasing social trends, trend forecasting
-Sales Analysis; Markdowns -Responsible for all social media accounts (Facebook, Instagram, Twitter, Pinterest)
-Daily profile updates to provide followers with a visual understanding of the Stylexchange image.
-Posts pertaining to fashion, styling, personal style, inspiration, and lifestyle.
-Weekly visits to our stores to keep followers updated on new arrivals, product fit, best sellers, and events.
-Coordinating all in-store events and promotions; Present at all Stylexchange events to capture for our profile.
-Coordinating with media (Radio, Magazines, etc.)
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