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Work Background
Ursa Engineering SolutionsHead of Marketing (contract)
Jan. 2025
ClayWaysBusiness Owner
Jan. 2025
Lichfield West Midlands Traded Services LimitedCommunications and Marketing Director - Contract
Apr. 2023 - Dec. 2024Lichfield, England, United Kingdom
Lichfield District CouncilCommunications and Marketing Director
Mar. 2022 - Dec. 2024
The LaunchBox LimitedDirector, Co-founder
Jan. 2021Cheshire East, England, United KingdomHelping businesses, local authorities and NFPs to grow through marketing innovation coupled with market intelligence, creativity and broad and deep understanding of platforms, audiences and customer journeys. A supportive Marketing Director supporting multiple businesses to drive exceptional ROI and above target outcomes. Mentoring and guiding entrepreneurs and Chief Execs to understand business opportunities better and how to market to achieve awareness, engagement and great ROI quickly. Embracing brand development, audience profiling, customer journeys, digital marketing, paid and organic search and display, market research, performance analytics, SEO content and business / marketing plan writing.
Shropshire Cat RescueBoard Trustee
Oct. 2020 - Oct. 2022Shropshire, England, United KingdomWorking with the charity to transform into a powerful organisation able to support more cats and kittens in need. Delivering marketing experience and vision, strategic direction, business planning and tactical support.
PDSAGroup Head of Marketing
Jun. 2018 - Jan. 2021Responsible for a team of 90 people delivering marketing and customer service activity across the organisation supporting Fundraising, Veterinary, Retail, E-commerce, Education, National Support Centre, and Commercial Partnerships. Building marketing, brand and customer experience strategies to drive engagement, better understanding of the work of PDSA and deploying a digital first approach to reduce cost of acquisition, improve both income and brand performance metrics and to support the vital work of the veterinary teams across the UK. Driving continuous improvement through challenging the status quo and using test and learn to inform marketing investment decisions. Responsible for £8m budget spend and reinvigorating awareness of the brand to new audiences. Working at board level to influence and support organisation change and motivating and supporting the teams. Accountability covers inbound and outbound national support centre, owned and earned digital activity, press and public affairs, data and insight, marketing operations, new product development and e-commerce growth.
BrookstandInterim Marketing Director
Nov. 2016 - Jun. 2018CheshireHelping businesses to acquire and retain customers by building engaging, interactive client journeys. I am working with several organisations to map market landscapes, identify growth opportunities, and build successful strategies to best monetise. I undertake quantitative and qualitative analysis and use the power of data and research to identify best opportunities and then create and deliver fantastic marketing strategies deploying CRM, creativity and innovation, press relations, SEO, funnel building, social media, app development and video. I help businesses to build great products and services and take them successfully to market. I build great teams who are passionate about their role and empowered to contribute to success. Helping businesses to smash sales targets and create new revenues and reinvigorate incomes at minimal cost and the best ROI. Passionate about making marketing investment deliver the best possible return and to make teams the heroes of businesses small and large. Digital marketing expert
Online customer acquisition and retention strategies
Business and departmental transformation
Marketing team building
Customer communications to grow businesses Internal communications
Budget management to £20m
ROI responsibility
Product Launch
Opportunity research, testing, mapping and launching
Technical copywriting
PPC, Display advertising, social media
Automated marketing to sales programs
Board member and non-executive positions held
Pay on Results marketing
Crystal Legal Services LtdMarketing Director - Interim
Sep. 2015 - Sep. 2016Crewe, United KingdomInterim contract to review the brand and customer experience through digital channels in a very challenging landscape. Developed powerful customer journeys and key campaigns designed to attract, engage and convert reticent consumers into emphatic advocates.
OHS LtdGroup Sales Director - Interim
Nov. 2014 - May. 2015Leeds, United KingdomInterim Role Reporting at board level and responsible for the sales of circa £10m Health and Safety services and products
• Asbestos, Energy Management, Water, CDMC, Health and Safety, PPE, Software, Training services
• Outsourcing and service expansion value propositions
• New product research, opportunity identification and launch
• Launch of Academy and online eLearning suite
• Design and implement sales strategy based around regional, cost effective to deliver programme • Account management strategies and identification of expansion opportunities
• Building a strong customer centric approach built of promise, deliver, perform, succeed
Ursa Engineering Solutions
Lichfield West Midlands Traded Services Limited
Lichfield, England, United Kingdom
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