Steven Sastra - Senior Performance Marketing Lead, Convetrix

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Work Background

PT Dipo Star FinanceSenior Digital Marketing Strategist

Dec. 2023Central Jakarta, Jakarta, Indonesia · HybridArchitected data-driven performance marketing strategies for Used Car E-Commerce (Mocil.id), Dipo Star Finance, and StarX App (New & Used Car Financing Platforms) as it's official leasing of Group Mitsubishi Motor Indonesia. Led advanced analysis, market research, competitor insights, and A/B testing to optimize advertising performance to achieve revenue targets.

Convetrix DigitalCo-Founder

Apr. 2021Jakarta, Indonesia · RemoteEmpowering brands through digital growth. Founded Convetrix Digital in August 2021 to help businesses connect and thrive in the online space. Our Clients included in Industry : ● Brand & Fashion ● Textile Manufacture ● Automotive ● Interior & Architecture ● Hotels & Tourism

DAX IndonesiaDigital Marketing Strategist Lead

Apr. 2023 - Nov. 2023East Jakarta, Jakarta, Jakarta, Indonesia · On-siteI've achieved an exceptional track record that led to my promotion within an impressive three months. My responsibilities are : ● Managed Digital Marketing Strategy & Planning. ● Analized Market Insight & Competitor stand point with various digital analytic tools such as SimilarWeb, Google Analytics, Google Insight and many more. ● Selected The Best Media Buying ● Precise Budget Distribution, to improve Campaign Performance Optimization. ● Reviewed Other Digital Marketing Strategist Proposal My portfolio includes Managed High-Profile Automotive Brand such : ● Nissan ● KIA ● Yadea ● Maxus ● Volkswagen ● Audi ● Goodcar The average monthly Marketing Campaign of approximately 500 Mio - 1 Bio IDR per brand. Further underlining my impact, I regularly present in-depth Digital Performance Reports & Insight directly to the Head of Marketing for each Brand.

DAX IndonesiaDigital Marketing Strategist

Oct. 2022 - Apr. 2023East Jakarta, Jakarta, Jakarta, Indonesia · On-site

OTORAJADigital Marketing Specialist

Jan. 2022 - Oct. 2022Central Jakarta, Jakarta, Indonesia · Hybrid• Branding Strategy and Brand Activation for launch new product to achive business goal. • Collaboration with Product team to make feature that could support digital marketing campaign. • Setup all Marketing Funneling from all marketing tools (Website, Google Asset, Facebook Asset, etc) • Planning and calculate budgeting from Marketing both Online & Offline • Plan Marketing Strategy that could implemented on Both Digital and Offline Marketing to increase user usage of Application Biz-Otoraja • Optimize the performance from marketing tools (Google Ads, Facebook Ads, Google Console, Data Studio, Firebase, Google Play Console.) • Identifying trends and insight, and optimizing the performance of digital campaign. • Analyze all data that come from digital asset (Google Analytics, Google Ads, Facebook Ads, Facebook insight, Data Studio,Google Console, Google Play, Firebase) • Monitoring all Metrix that crucial to Performance & Business Goal (CTR, CPA, CPI, CVR, CPM, CPR) • Run various experiments (A/B testing, budgeting, etc.) in order to optimize on-going campaigns based on set business objectives; • Setup Tag and Conversion Value for tracking all digital activities and ads performance campaign. (Google Tag Manager, Facebook Pixel API, Whatsapp API) • Optimize Landing Page based on digital campaign and goals. • Optimize SEO strategy for company Blog and monitoring content from writer that come from 3rd party vendor. • Manage all content and activity for Company Linkedin (OTORAJA) Current Achivement : • Increase 500% Traffic to Website with Google Ads Campaign • Increase 400% ERPR Registration / Leads (Bengkel User) to use Otoraja App (https://otoraja.id) • Increase 400% number of App Install on OTORAJA BIZ • Increase 300% Enggagement on all Sosial Media Platform & Contact Messages (B2B) • Selling 7 Used Motorcycle / Month and gathering about 1200 Prospect Customer / Month

PT Harapan Kurnia Textile IndonesiaDigital Marketing Specialist

Dec. 2020 - Jan. 2022Bandung, West Java, Indonesia · On-site• Planning, implementing, reporting, and monitoring digital campaigns (Google Ads, Facebook Ads, etc.) • Identifying trends and insight, and optimizing the performance of digital campaign • Run various experiments (A/B testing, budgeting, etc.) in order to optimize on-going campaigns based on set business objectives • Collaborating with various teams (internal and external) in regards to queries regarding digital campaigns • Create content photos and video on daily basis (Graphic Design, Photo Products, Illustrator, Video Promotions) • Capture Photo and Video for event for commercial purpose for Internal and External Management • Develop website and other digital platform to boost online marketing. • Create Posting Blog Content on Website • Analyze and Optimations SEO using Insight & Analyze tools. • Make schedule for posting story and post at Instagram and other sosial media on daily basis. • Make a catchy copywriting to engage customer to our platform. • Response to new reached customer online to be prospected to buy product from sosial media platform (Leads Performance). Achivements : -Gain 8.880% Followers from starting 454 followers to 4.008 Followers Active related to Industry. You can check the instagram here @harapankurnia.textile -Setup new website for the company that you can check here : https://harapankurnia.co.id -Increase 270 Leads/Month to Whatsapp Messanger -Increase SEO Performance both on Desktop and Mobile Version.

PT Bank Danamon Indonesia, Tbk.Customer Relations Officer

Nov. 2019 - Nov. 2020Bandung Area, West Java, Indonesia• Create strong relationship with customer and manages all of banking activity such as transactions, saving, investment, and insurence. • Fullfill monthly target for branch to growth and get profit.

PT Bank Danamon Indonesia, Tbk.Danamon Banking Trainee

Oct. 2019 - Nov. 2019Bandung, West Java, IndonesiaDanamon Banking Trainee (DBT) is program for fresh graduate to prepare a career as a bankers. Full training for 2-weeks and have assigment to fulfill target to pass the assesment to be profesional bankers.