Martina Tusman

Senior Product Manager @Localiza&CO

💸 Marketing✔️ ITBusiness OwnerMBA👍 Sales & BizDev🐦 Design🧨 Consulting🏐 Sports✨ Business OwnerProduct ManagerProject ManagerBusiness Analyst🎓 StudentAssociate

• Over 9 years of experience in team coordination and project management. • MBA Extension Program at Ross School of Business, University of Michigan. • Master's in Business and Technology from Universidad de San Andrés. • Diploma in Leadership from the Instituto Tecnológico de Buenos Aires (ITBA) - Postgraduate School. • Project Management Certification from Instituto Tecnológico de Buenos Aires (ITBA) - Postgraduate School. • Bachelor of Industrial Engineering from Universidad Nacional de Mar del Plata. I am skilled in organizing, monitoring, and managing projects with a proactive approach and a substantial track record in creating result-based roadmaps, leveraging agile methodologies, A/B testing, backlog prioritization, and effective communication and negotiation with stakeholders. My career has afforded me the opportunity to develop strong leadership skills while working with diverse and interdisciplinary teams. I am passionate about embracing new challenges and am committed to personal and professional growth in dynamic and evolving environments.

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Work Background

LocalizaSenior Product Project Manager

Apr. 2021 - Jan. 2024Belo Horizonte, Minas Gerais, Brasil · Remote• Led product discovery for international payment gateway, collaborating closely with corporate software architecture and development teams to define a scalable, microservices-based solution, resulting in a 70% increase in visibility into payment information across international franchises. • Headed the creation of the Global Counter Services System, aimed at replacing all existing systems throughout Mexico, Brazil, and Latin American franchise operations by 2024. This initiative aimed to result in a 50% reduction in pick-up service time and a minimum 10-point increase in the NPS. • Developed a corporate-use product enabling automated tracking of counter attendance during pick-up times. This solution accurately measures 100% of pick-ups across Latin America. • Selected: Top 1% Special Talent from IT, 2023.

LocalizaSenior Digital Product Analyst

Feb. 2021 - Apr. 2022Belo Horizonte, Minas Gerais, Brasil• Spearheaded the establishment of the International Tribe within the IT division to address franchising pain points and drive global expansion strategies. • Identified and prioritized opportunities through stakeholder negotiations, aligning with core business goals. • Provided ongoing support and alignment with project owners, ensuring consistent communication of corresponding business strategies. • Contributed to the Mexico Committee in 2022, facilitating the first international footprint expansion in 2023. • Conducted strategic market analysis to determine whether to buy or build the technological solution for international expansion. • Led diverse, multidisciplinary teams across Argentina, Brazil, Chile, Colombia, Mexico, Paraguay, and Uruguay.

LocalizaTrainee

Feb. 2020 - Feb. 2021Belo Horizonte, Minas Gerais, Brasil• Rotational/development program to gain a systemic understanding of company operations. • Led a project to develop an application for third-party drivers, measuring driving behaviors and categorizing them to prevent logistical deviations and unplanned vehicle maintenance. This initiative resulted in reducing unproductive transportation costs by 20%, which is one of the core business measurements. • Selected: Top 18 from 16,000 candidates between Brazil and Argentina.

Gobierno de la Ciudad de Buenos AiresAnalista de Seguimiento y Gestión de Proyectos

Feb. 2019 - Feb. 2020Buenos Aires, Ciudad Autónoma de Buenos Aires, Argentina · On-site• As a Program Manager, I led the launch of the city's largest project in recent years: Paseo del Bajo, a $650M initiative of 7 km of underground route. Achieved a 30% accident reduction and decreased travel time by 40 minutes. • Headed different types of projects, including digital tools such as a Transit and Transportation API, aimed at democratizing information.

AArEII - Asociacion Argentina de Estudiantes de Ingeniería Industrial y carreras afinesVP of Finance

Aug. 2017 - Oct. 2018Rosario, Santa Fe, Argentina · Hybrid• Oversaw the financial operations at AArEII, ensuring the security of the national organization's treasury. • Managed national events budgets, making strategic decisions to safeguard the association's financial assets. • Led multidisciplinary teams in decision-making processes based on the objectives of each national event and corresponding budgets. • Established relationships of trust and handled significant responsibility in financial decision-making and account management for the organization.

AArEII - Asociacion Argentina de Estudiantes de Ingeniería Industrial y carreras afinesVicepresident of National Academic Event

Feb. 2018 - Jun. 2018Mar del Plata, Provincia de Buenos Aires, Argentina · On-site• Led a team in coordinating the IV LIDERA event, which gathered 1000 students from across the country for a three-day academic competition aimed at preparing remarkable future professionals. • Managed the organization, planning, direction, and oversight of tasks across all event areas including Academic, Sponsorship, Promotion and Web, Events, Finance, Logistics, and Infrastructure.

AArEII - Asociacion Argentina de Estudiantes de Ingeniería Industrial y carreras afinesVP of Institutional and Academic Relations

Aug. 2016 - Aug. 2017Rosario, Santa Fe, Argentina · Hybrid• Orchestrated collaborative efforts between AArEII and academic partners, along with strategic allies, fostering alignment of objectives and nurturing mutually beneficial relationships. • Spearheaded the planning, execution, and oversight of academic components for both national and regional events hosted by AArEII. • Employed negotiation skills and cultivated trust-based relationships to strategically engage with partners, leveraging a strategic vision to secure scholarships and sponsorships for distribution across national events.

AArEII - Asociacion Argentina de Estudiantes de Ingeniería Industrial y carreras afinesLocal Representative

Sep. 2014 - Aug. 2016Mar del Plata, Buenos Aires, Argentina · On-site• Acted as the local representative of AArEII in Mar del Plata, serving as the key intermediary between local students and the national association. • Cultivated trust-based relationships with both the association and local students, fostering a cohesive community and providing vital support. • Collaborated with local institutions to secure sponsorships and support for our local events and national event participations, leveraging strategic partnerships to enhance the success and impact of our initiatives.

National Academic Event - Logistics and Infrastructure Analyst

AArEII - Asociacion Argentina de Estudiantes de Ingeniería Industrial y carreras afinesNational Academic Event - Logistics and Infrastructure Analyst

Aug. 2014 - Aug. 2015Mar del Plata, Buenos Aires, Argentina · On-site• Managed logistics and infrastructure for the event, including venue selection, room setup, break area design, attendee accreditation, and coordination of transportation for technical visits, ensuring seamless execution for over 1500 attendees.

Grupo Nucleo S.A.Quality and Environmental Analyst

Apr. 2017 - Aug. 2017Mar del Plata, Provincia de Buenos Aires, Argentina · On-site• Collaborated closely with cross-functional teams to develop and refine processes, fostering a culture of continuous improvement and adherence to international quality and environmental standards. • Played a key role in guiding the organization through certification processes, providing expertise and support to achieve and maintain ISO 9001 and ISO 14001 accreditation.

Aspen Skiing CompanyGuest Services Representative

Dec. 2014 - Apr. 2015Aspen, Colorado, United States of America · On-site• Dedicated to delivering exceptional client experiences and ensuring customer satisfaction. • Provided personalized assistance and support to guests, exceeding expectations and enhancing their overall experience. • Implemented a customer-centric approach, prioritizing customer service excellence to address inquiries, resolve issues, and foster positive interactions.