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Work Background
Aptera MotorsChief of Design
Jan. 2019 - Jan. 2025San Diego, California, United StatesAs Chief of Design at Aptera Motors Corp. from 2019 to 2025, I led the comprehensive design vision for their solar electric vehicles (SEVs), overseeing exterior and interior aesthetics, CMF (Color, Material, Finish), product definition, and UI/UX development. My role involved crafting the Aptera revolutionary aerodynamic shape and sustainable material choices, ensuring alignment with the company’s eco-friendly mission while prioritizing user comfort and functionality. I spearheaded the integration of intuitive vehicle controls, infotainment screens, and mobile App to deliver a seamless user experience, balancing innovation with practicality. This tenure culminated in a fully realized design ready for market impact, solidifying Aptera’s position as a leader in sustainable mobility and ensuring a new market opportunity.
SONDORS NetworkAdivsory Board Member
May. 2018 - Jan. 2022Greater Los Angeles AreaWorking with founder to design and develop the SONDORS EV to meet todays mobility experience needs.
HyundaiConsultant
Jan. 2006 - Jan. 2013
Aptera MotorsDesigner of the Typ1 and 2e generations of the Aptera interior/exterior
Jan. 2006 - Jan. 2009
Eleven LLCOwner/President
Nov. 2003Costa Mesa CaliforniaTransportation, Automotive and Mobility design consultancy. Specializing in design and product development as well as strategic design, advanced design, and design DNA creation. Worked on AV solutions regarding the integration of sensor technology for the leading company of LiDAR tech. Recently worked with a MAAS start-up defining the design DNA and UX/UI for their unique urban mobility solution. From 2016-2017 worked to support WM-Motor Mfg. Ltd (Weltmeister), Shanghai China- as design advisor/contract designer for exterior/interior advanced design and UX, as well as brand design DNA creation. Current/Recent clients include IAT, Aptera Motors Corp, Evergrande-Hengchi NEV, Velodyne, SUNRY Automotive, Subaru (SRD), EZGO, Millenworks, Oreion Motors, Newell Coach Corp., Toyota, Hyundai, Epic EV, Edison2, Famgro Farms, Foretravel Coach, Acton inc.(CDO), T3motion and others. ArtCenter College of Design, Pasadena California: Associate Professor 1995-2021
PorscheSenior Designer
Jan. 1999 - Aug. 2005Senior automotive designer at the California design studio of Porsche AG. Worked on many customer projects as well as internal design work and studies. Lead exterior designer for the Carrera GT concept shown in Paris in fall 2000.
Samsung Automotive USASenior Designer
Nov. 1997 - Oct. 1999Senior automotive designer at the US studio for Samsung Automotive. Worked on several production concepts for the their auto business.
Mercedes Benz Advanced Design of N.A.Senior designer and designer
Jan. 1991 - Oct. 1997Joined MB advanced design studio after graduation from ArtCenter.
Worked on several advanced and production design programs including the MCC ecosprinter concept and the Maybach show car. Production programs included W203 (c-class) and R230 (sl-class) as well as W211 (e-class) interior advanced concepts.
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