CheckSammyContent Marketing Manager
Oct. 2023 - Apr. 2024Sole content marketer reporting to the CMO of a multinational sustainability company that raised $45 million and brought in 9 figures in annual revenue by providing waste management and ESG data to businesses across the US and Canada. Demand Generation
-Integrated Hubspot Marketing Hub tracking and leading to growth in organic marketing attribution in 3 months. -Guided ad strategy across Google, LinkedIn, and Meta. -Crafted and executed a comprehensive social media strategy using a marketing funnel approach. This strategy increased brand engagement. Branding & Content Production
-Led a comprehensive brand overhaul for CheckSammy, enhancing accessibility, professionalism, and modern aesthetics. -Boosted lead generation by conducting market research and competitive analysis that informed product positioning and optimizing SEO to better match search intent. -Managed 3 creative agencies, significantly increasing content output by while ensuring consistent brand messaging leading to an increase in sales enablement collateral. -Developed GTM strategy and content collateral (event materials, blogs, flyers, social content) for Veridiant, a SaaS platform analyzing business ESG and Carbon Offset data.