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Work Background
CheckSammyContent Marketing Manager
Oct. 2023 - Apr. 2024Sole content marketer reporting to the CMO of a multinational sustainability company that raised $45 million and brought in 9 figures in annual revenue by providing waste management and ESG data to businesses across the US and Canada. Demand Generation
-Integrated Hubspot Marketing Hub tracking and leading to growth in organic marketing attribution in 3 months. -Guided ad strategy across Google, LinkedIn, and Meta. -Crafted and executed a comprehensive social media strategy using a marketing funnel approach. This strategy increased brand engagement. Branding & Content Production
-Led a comprehensive brand overhaul for CheckSammy, enhancing accessibility, professionalism, and modern aesthetics. -Boosted lead generation by conducting market research and competitive analysis that informed product positioning and optimizing SEO to better match search intent. -Managed 3 creative agencies, significantly increasing content output by while ensuring consistent brand messaging leading to an increase in sales enablement collateral. -Developed GTM strategy and content collateral (event materials, blogs, flyers, social content) for Veridiant, a SaaS platform analyzing business ESG and Carbon Offset data.
RetriumSenior Content Marketing Manager
Nov. 2022 - Apr. 2023Lead content marketer for this Inc. 5000 company (ranked 809 in 2021; 844 in 2022). Marketing accelerated positive revenue growth (+749% over three years) by leveraging Agile Marketing processes and systems to not only deliver faster but with measurably increased quality of content, assets, and conversions. -Increased collaboration with teams, organizations, and community leaders to develop a content strategy that supported business OKRs and community needs. - Led the marketing strategy, case study research, and illustration creation management while contributing to the editorial process for the 2nd Edition of Agile Retrospectives - a top 10 Bestseller of Agile books for over 10 years. - Established data-sharing initiatives and facilitated company retrospectives to improve opportunities for cross-functional collaboration leading to a 26% increase in team safety based on retrospective radar scores.
RetriumContent Marketing Manager
Nov. 2021 - Nov. 2022Improved community standing by developing google optimized thought leadership content and leading community outreach. - Established thought leadership and SEO authority and improved all marketing metrics by researching, writing, and producing the Ultimate Guide to Agile Retrospectives, an in-depth retrospective ebook. -Designed, wrote, and created all social media, video, website, and email content. -Maintained and updated website HTML and CSS to follow SEO best practices. -Improved Retrium community position and informed marketing strategy through researching and leading over 70 customer and community interviews with agilist and executives worldwide.
RetriumContent Marketing Specialist
Apr. 2020 - Nov. 2021As the primary marketing writer and content creator, I collaborated with experts, teammates, and customers to provide valuable content in the agile community through -Grew organic website visitor traffic by 149% YOY in an increasingly competitive space through blog, video, and social media content following SEO best practices. - Collaborated with community members to produce multiple series that increased website traffic and social subscriber count. - Developing organic marketing email and social campaigns that inform and build on marketing strategy. - Collaborated with the development and sales team to ensure seamless and consistent customer journeys.
ArchiveSocialContent Marketing Specialist
Jul. 2019 - Apr. 2020Raleigh-Durham, North Carolina AreaResponsible for turning ideas and numbers into stories and passion that help others understand laws and regulations associated with governmental and educational social media records compliance. -Developed blogs, webinars, and downloadables as part of a multi-stream content marketing strategy that contributed to MOM growth that doubled ARR within 7 months. -Increased sales lead volume and conversion rate through segmented email nurture streams for 120k contacts. -Managed sales messaging through monthly trainings and marketing ops coordination to inform sales colleagues of customer’s interests and potential objection handling. -Increased sales lead volume by 45% by coordinating and producing webinars with community experts and company executives. - Increased content production by managing contracts and ongoing communication with creative contractors and outsourced consultants. - Designed and produced downloadable eBooks, checklists, and guides for government social media best practices.
Elon UniversityData Analyst
Feb. 2019 - May. 2019Elon,NCVisit: https://jpgstorytelling.com/what-is-the-house-posting/
Analyzed the Twitter and Facebook timelines of the 116th House of Representatives to find patterns of rhetoric, usage, and engagement. Developed an individual sprint model to organize the project from concept to product.
Elon UniversityUX Designer
Oct. 2018 - Feb. 2019Bogotá D.C. Area, ColombiaFocused on positive user experience in the website development for a non-profit. In addition, I utilized organizational skills to manage inventory, scheduling, photo editing, and project backlog.
Elon UniversityMasters Student
Jul. 2018 - Jun. 2019Elon, NCMasters student in Elon University's Interactive Media. Learning web development, graphic design, and media production to become a well-rounded content creator.
Wake County Public School SystemSocial Studies Teacher
Oct. 2015 - Jun. 2018Wake County, NCFacilitator of innovative minds. Educating students on the importance of problem solving, research methodology, causal relationships, understanding rhetoric, and interpersonal connectivity. Utilized technology to create engaging lessons, and analyze data to promote student success that has exceeded state projections two years in a row. Experienced in both Bring Your Own Device (BYOD) and One-to-One device initiatives. I demonstrate to students the importance of connecting abstract thoughts to actions in our global society by utilizing project based learning with an emphasis on real world application.
Wayne Leupold Editions IncVolunteer Archivist
Jun. 2015 - Oct. 2015Colfax, NCDeveloped method for organizing and cataloging Wayne Leupold Editions’ historic sheet
and libretto collection. Researched different artifacts to add to the collection.
Ryman Hospitality PropertiesArchive and Preservation Intern
May. 2013 - Aug. 2013Greater Nashville Area, TNDeveloped analysis, and organizational skills through assisting archival manager in the researching, dating, cataloging, and preserving artifacts in the Grand Ole Opry's database as the company switched computer systems to Past Perfect and refurbished items after flooding.
Catawba CollegeCurriculum Materials Center Assistant
Jan. 2013 - May. 2015Salisbury, NCOrganized books and materials for education students of Catawba College, conducted inventory
counts with OCLC WorldShare computer program. Redesigned materials in the library sector for
improved accessibility.
Greensboro CollegeAssistant Stage Manager
Aug. 2011 - Dec. 2011Greensboro/Winston-Salem, North Carolina AreaOrganized communication, scheduling, property procurement, and production organization of 3 full lengths performances and North Carolina Theater Festival at Greensboro College. Assisted in the planning and organization of the NCTC High School Play festival.
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