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Work Background
VertruCo-Founder
Sep. 2023Para a Vertru, a tecnologia é o meio de desenvolver, dar vida e evoluir ideias criadas por pessoas corajosas dentro de corporações inovadoras. A Vertru é um estúdio de inovação em produto que ajuda corporações a inovar de forma ágil e eficiente. Somos especialistas em estratégias de descoberta e desenvolvimento de novos negócios com base em tecnologia. Construímos desde a ideação até o go-to-market - trabalhando juntos na definição de escopo e damos vida à negócios, com tecnologia como meio.
AntlerEntrepreneur in Residence
Sep. 2023 - Nov. 2023
SaaSholicCo-author of Giants of SaaS
Nov. 2022Giants of SaaS is a series portraying the untold stories behind the most valuable SaaS companies in the Latam. When it comes to solving complex problems with astonishing elegance, Latam founders are able to build long-lasting, solid businesses. Read the untold stories of unsung giants in Latam: - Locaweb (B3:LWSA3) https://saasholic.com/giants-of-saas-locaweb/
- TOTVS (B3:TOTS3): https://saasholic.com/part-i-the-untold-stories-of-totvs-the-largest-software-company-in-latam/
PrimerGrowth Manager
Nov. 2022 - May. 2023California, United StatesCrafting, launching and optimizing paid ad campaigns for the fastest-growing brands with budgets ranging from $50k to over $1M per month
Lychee | The Crypto Adtech companyHead of Growth
Aug. 2022 - Nov. 2022HybridLychee is the only adtech in LATAM that specializes in crypto ads. Through Moon, our proprietary technology, we are able to find and engage with the highest-intent and highest-affinity crypto audiences all around the globe and help crypto and blockchain advertisers accelerate product-market fit. - Crafting the go-to-market strategy based on thorough fintech ad market research in Brazil and LATAM;
- Responsible for developing and executing growth strategies in new and existing markets in Latam, the U.S., and Europe. During the first 2 months, responsible for increasing MRR by 80% with new sales;
- Leader for the customer relationship and upsell strategies, leading to a 30% increase in MRR from existing clients in the first 2 months;
- Responsible for recruiting and developing sales professionals across all of the geographies Lychee is present: South Cone, Mexico, Brazil, and the U.S.;
- Direct report to the board of our parent company.
Angel InvestorAngel Investor
Jul. 2022- Lincon (somoslincon.com.br)
- Tributei (tributei.net)
- MaisMu (lojamaismu.com.br)
I'm No EconomistFounder & Writer @ I'm No Economist
Mar. 2022BrasilDeciphering Brazilian potential. Generating expert intelligence and strategic insights for the Brazilian investment market. Every Thursday 06:09 am (BR time), the Beyond Carnaval newsletter offers concise reflections, digests, and highlights of the week's significant news within Brazil's investment and innovation landscape. Delivered every two weeks on Saturday 06:09 am (BR time), the Open Zeitgeist newsletter provides a space for both Brazilian and “gringo” guests to share their perspectives about Brazilian investment opportunities. Investors are closely looking for opportunities in our country. It is our job to decipher Brazilian potential. Subscribe to the newsletter. Link below \/
BitsoPerformance Marketing & Media Specialist - Brazil
Nov. 2021 - Aug. 2022São Paulo, São Paulo, Brasil · RemoteBitso is the leading crypto unicorn in LATAM. I joined the co. to tackle the challenge of making crypto useful for all Brazilians. Responsible for all paid user acquisition in LATAM's biggest potential market. - Main strategist for all online and offline media partners: Meta (FKA Facebook), Twitter, MediaMath, Liftoff, and, TV and OOH;
- Responsible for implementing full-funnel campaigns through offline and online media: OOH, TV, Radio and Social Ads, Google Ads, Programmatic & DSP, Influencer Marketing and others;
- Media Lead on the Go-To-Market Squad for new product offerings across all geographies Bitso is present (Brazil, Mexico, Argentina) accounting for more than 70% of all Total Addressable Market in LATAM;
- Strategist and Manager for the agency responsible for Performance Marketing;
Beta-i BrasilCorporate Venture Capital Consultant
Sep. 2021 - Apr. 2024São Paulo, São Paulo, Brasil · RemoteInnovation Consultant for Valor 1000 and global corporations. Helping teams innovate efficiently.
Orca VenturesLimited Partner
Jun. 2019Orca Ventures is a Venture Fund with ~R$40M AUM that invests in tech-enabled early-stage companies seeking to grow within their markets.
Defy (acquired)Founder & CEO
Sep. 2018 - Sep. 2021São Paulo e Região, Brasil · RemoteA company specialized in generating qualified leads via Google Ads for SMB. We helped customers save time, money, and energy with smart paid advertising actions and BI support. - Strategy and management of performance throughout the main digital ad platforms, such as: FB, Linkedin, and Google Ads;
- Resource management of all company fronts: sales & marketing, finance (P&L and Cash Flow), dev teams, design, and performance;
- Management of suppliers related to the company's core business;
Company HeroGeneral Manager & Partner
May. 2016 - Aug. 2018São Paulo e Região, Brasil · On-siteOnline platform and service hub for SMB: office structure, meeting rooms and personalized marketing, accounting and virtual office services. - Direct reporting to the CEO and investor board quarterly;
- Responsible for customer acquisition through Google Ads during business model pivot from coworking to virtual offices;
- Sales pipeline, customer acquisition data and sales success rate;
- Customer success, retention and churn;
- Company's financial health, P&L analysis, cash summary and next steps for investments;
Implementation of KPIs in all areas of the company and monitoring the delivery of leaders in each area;
- Clients: ACE (largest LATAM accelerator), Cabify Brasil.
Zarpo Viagens S.A.Marketing Intern
May. 2014 - May. 2016São Paulo e Região, Brasil · On-site- A/B Testing;
- Newsletter;
- Google Analytics,
- Business Intelligence;
- Remarketing e-mail;
- CRM.
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