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Work Background
Guilherme LazzariMarketing Consultant
Jan. 2020Curitiba, Paraná, BrazilI'm currently working as an online media consultant, developing media strategies for businesses such as B2B, B2C services, and ecommerce. After the first brief meeting with my clients, we decide which media outlets work best for their business and come up with decisions like budget, target audiences, keyword research, website optimization, conversions, remarketing, etc. in order to create a sustainable media strategy. I also create custom reports for my clients on a weekly and monthly basis, through online tools such as Google Data Studio. To develop all the necessary media strategies, I work with the following tools: • Google Ads; • Bing Ads; • Pinterest Ads; • Linkedin Ads; • Facebook Ads; • Google Analytics. Also, in order to organize data, integrations, AB testing, and conversion settings, I usually work with the following resources: • Google Tag Manager; • Google Optimize; • Google Merchant Center; • Google My Business.
Guilherme LazzariFreelance Writer | Content Marketing Creator
Jan. 2018 - Jan. 2020As a freelance writer, I had written articles, blog posts, email copy, and case studies for content marketing campaigns, aligned with SEO and storytelling techniques, especially about self-development, startups, and small businesses. The freelance writer activity was a way of finding myself within the digital marketing world, which lead to the career I'm working in now.
UrbanitesSongwriter
Jan. 2016Singer/songwriter of the indie rock band Urbanites: www.youtube.com/urbanites
Pereira e Pereira Consultoria Jurídica e AdvocaciaAttorney
Apr. 2009 - Apr. 2021Curitiba Area, BrazilBefore starting to work with digital marketing, I was an attorney in litigation cases against Eletrobras, the biggest company in the electricity sector in Brazil. These 12 years in Law practice helped me develop the research and organizational skills I use today while dealing with clients and different business situations.
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