Jan. 2022 - Dec. 2023RemoteRecruited by Global GM to develop a major account program for significant multi-location prospects and develop strategic marketing messaging for the NA market. My role transitioned to leading all Business Development and Marketing for the entire NA team in Year 2. This included evaluating new applications/segments for alignment with our portfolio, collaborating closely with the sales team to generate relevant marketing materials and social media, and managing all trade show and association activities.
Image CraftVice President, Sales & Marketing
Sep. 2020 - Oct. 2021Phoenix, Arizona, United StatesRecruited by the company owner to lead all sales and marketing efforts for this highly specialized large-format print and visual communications solutions provider. Notable client engagements in Year 1 include the Fiesta Bowl, Arizona Diamondbacks, Phoenix Suns, and Valley Metro. Strategic marketing initiatives included implementing scheduled social media posts, increased activity with local business associations, and quarterly hosted events at the facility for local clients and prospects.
Fujifilm Graphic Systems DivisionVice President, Strategic Marketing & Brand Management, The Americas
Apr. 2016 - Aug. 2020Hanover Park, ILPromoted to lead all marketing efforts for the entire $750M Americas Region, including leading a 20-person team of product demonstrators and product marketing managers. I was responsible for all internal and external presentation preparation for the Division President, from internal video updates to comprehensive financial and business trend presentations shared with global leadership at our Tokyo headquarters.
Fujifilm Graphic Systems DivisionDirector, Strategic Growth Initiatives
Aug. 2015 - Apr. 2016Hanover Park, ILFocused on connecting with brand stewards and their print/marketing service providers to communicate Fujifilm's unique value proposition across the entire graphic communications spectrum.
Durst Image Technology U.S.VP, Sales & Marketing
Jun. 2014 - May. 2015Chicago, ILLed all U.S. Sales & Marketing initiatives for the world's premier provider of large format digital imaging technologies.
Madden CommunicationsVP, Client Services
Jun. 2013 - Apr. 2014Team leader for 12 client-facing resources in 4 locations. Responsible for maintaining, growing and optimizing return on 20% of overall company revenues, across multiple industry verticals.
Madden CommunicationsVP, Strategic Growth
Jul. 2010 - Jun. 2013ChicagoPromoted to synchronize disparate sales and marketing initiatives. Leveraging previous work completed as Director of Marketing, led complete overhaul of selling methodology including - all new sales team, implementation of SFDC, targeted industry vertical segmentation and messaging, yielding a 200%+ increase in introductory meetings and presentations.
Madden CommunicationsDirector of Marketing
May. 2010 - Jan. 2011Recruited to fill first ever professional marketing position. Working directly for the President, spent initial 6-months in discovery mode, learning and dissecting history, clients and messaging. Phase 2 entailed a complete update of all branding - web site, LI company profile, marketing collateral, branded promotional items and messaging platforms.
Tribal BrandsBusiness Development
Jan. 2009 - Dec. 2010
Pitch, Inc.Founder
Jan. 2007 - Dec. 2010Pitch, Inc. is focused on generating profitable growth for our clients. Our services include outsourced business development, sales team coaching & strategic sales and marketing planning and implementation.
Aug. 2007 - Jan. 2008Delivering on the "distribute then print" model.
Capps Digital (Now d.b.a. Mundocom, a subsidiary of Publicis Groupe, S.A.)CMO/CEO
Jan. 2001 - Dec. 2007Led the world's largest on-site creative services studio in Chicago, while concurrently adding a satellite operation to serve the needs of multiple local Publicis Groupe agencies. (Saatchi & Saatchi, Saatchi Healthcare, Publicis NY)
Seven Worldwide (now d.b.a. Schawk)GM
Jan. 1998 - Dec. 2001
KodakSales/Marketing/Management
Jan. 1985 - Aug. 1998Omaha, NE, St Louis, MO. Chicago, IL, Atlanta, GAI started as an individual contributor servicing the needs of commercial printers, newspapers, and creative services firms in Omaha and St Louis. Transitioned to a field marketing role in the early 1990's and eventually led this national group. My final position was as Regional Sales Manager in Atlanta, managing a team of 20 sales reps and technical support personnel within a $100+M region.
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