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Work Background
Redeem Solar TechnologiesRebranding Consultant
Jan. 2024 - May. 2024Graz, Styria, Austria · RemoteThe Redeem Photoreactor produces green hydrogen in just one step and without the use of electricity. Other key applications include green fertilizer production, wastewater management, and photo-chemicals.
MINDIOOFractional Chief Marketing Officer
Dec. 2023Munich, Bavaria, Germany · RemoteAn AI-powered all-in-one platform with a global marketplace for everything wellness.
MoodMeConsultant - Inbound Marketing and Partnerships
Oct. 2023 - Dec. 2023Luxembourg, Luxembourg · RemoteMoodMe is an innovative B2B AI tech leader on a mission to revolutionize the way businesses engage and gain insights. By leveraging the power of Face AI technologies, we create experiences that are not just engaging but profoundly insightful, providing a window into the hearts and minds of the target audience. Our vision is to set the standard in empathetic engagement, where user-centric experiences boost customer satisfaction, foster loyalty, and drive outstanding performance across diverse industries. At our core, we are dedicated to uniting innovation and ethics to craft an AI landscape that is unbiased and empathetic, ultimately making a powerful positive impact on a global scale.
Web3 for Charity (a Blockchain Marketing Agency project)Marketing and Development Consultant
Apr. 2023 - Oct. 2023Houston, Texas, United States · RemoteDeveloped an accessible Web3 ecosystem for nonprofits that focuses on the integration of Web3-based marketing tactics and tools to create a paradigm shift in the way charities acquire and retain their donors. Utilization of utility NFTs to create value for all stakeholders and power meaningful retention programs. Introduce Discord so nonprofits can grow and strengthen their donor communities.
PIXELYNXConsultant, Interim Chief Marketing Officer
Nov. 2022 - Mar. 2023Los Angeles, California, United States · RemoteHired into critical leadership role to restructure the marketing, communication, growth, and brand strategies for the next-generation, Web3-based, AI-powered interactive music ecosystem distributed across the metaverse. Led all marketing functions and successfully launched mobile game-based campaigns with key partners. Prepared the ground for the launch of 2 new products, SoundBlocks and Echo. The key element on the marketing side in the conception of Pixelynx’s blockchain protocol, Korus.
Capsule Corp. LabsConsultant, Chief Marketing Officer
Dec. 2021 - Sep. 2022Biarritz, Nouvelle-Aquitaine, France · RemoteHired to support the development of the Ternoa layer-one blockchain ecosystem by incubating and accelerating projects from Web3 developers of Utility NFT dApps. Contributed to the raising of $6M from Ternoa’s community of users to finance the Labs operations.
Daniel Brian AdvertisingDeFi Marketing Consultant
Nov. 2021 - Sep. 2022Detroit, Michigan, United States · RemoteHired as a Blockchain Marketing Strategist to assist with the launch of Asian DeFi and DEX entities in the United States. - Responsible for creating the go-to-market strategy for the US launch of the Singapore-based cryptocurrency trading platform, MEXC Global, and its Web3 projects investment arm, MEXC Pioneer. - Crafted a top-of-the funnel marketing strategy for the US launch of PayCoin, the Korean leader in virtual asset payments for both e-commerce and retail use.
1Kosmos - BlockIDConsultant, Marketing Director
Mar. 2020 - Jan. 2022Somerset, New Jersey, United States · RemoteRecruited as the first marketing hire to build a world-class marketing engine that led this Blockchain cybersecurity company from seed capital to $15M Series A within ten months. Single-handedly managed all marketing functions and created all strategic content for the first 10 months. Post-capital raise rebranded the 1Kosmos website, hired and managed external Development, Design, and SEO teams. Leveraged the advisory board to create an ambassador program. Liaised with Product Development and Sales to guide a unified approach that met market demands and to ensure the company spoke with the same voice.
OndifloHead Of Marketing
Jan. 2018 - Oct. 2019Houston, Texas Area · On-siteBuilt and managed all marketing functions for Ondiflo’s (a joint venture between Amalto and ConsenSys) Blockchain-based supply chain application for oil and gas. Set, implemented, and executed the entire marketing strategy for all use cases (oil and gas upstream and downstream). Organized workshops that gathered the world’s biggest oil and gas operators and suppliers. Ambassador for the Ondiflo brand at major IoT and Blockchain conferences targeting the oil and gas industry in the United States and Canada (Blockchain in Oil & Gas, DDDP, PTC Houston Event, PIDX).
Amalto TechnologiesGlobal Marketing Director
Nov. 2017 - Oct. 2019Houston, Texas, United States · On-siteRebranded and managed all marketing and communications functions for Amalto’s enterprise-class fintech SaaS. Owned all joint initiatives with partners, including FIS Global. Developed industry-focused strategies to expand the reach of Amalto’s e-Business Cloud outside of the oil and gas vertical, creating new revenue opportunities in the chemicals and business services industries.
OnPay SolutionsDirector of Marketing and Communications
Jun. 2017 - Oct. 2017Jacksonville, Florida · On-siteCreated, implemented, and executed the Marketing strategy inherent to the company's cloud-based products with a specific focus on digital marketing funnel processes and growth hacking.
OH OH IT'S MAGIC LLCExecutive Producer, Managing Director
Apr. 2012 - May. 2017Las Vegas, NevadaCo-Founder with full responsibility for all marketing content production initiatives, digital marketing operations, marketing strategy, product management, and business development.
READY TO CHOOSE LLCBusiness Consultant
Apr. 2004 - Apr. 2012Menlo Park, California, United States · On-siteConsulting company. Services included strategic consulting, strategic planning, business intelligence, leadership coaching, and organizational capability consulting across multiple industries including software, Internet, food and beverage, and agricultural marketing. Worked in The US, APAC, Canada and Europe.
E*TRADE Financial CorporationSr. Business Analyst, Project Manager
Oct. 1999 - Oct. 2003Menlo Park, CaliforniaCreated and managed all processes required to provide historical, current, and predictive views of all web-related business operations. Presented recommendation on content optimization including on-site marketing offers to maximize customer acquisition and retention.
Mattel, Inc.Sr. Channel Marketing Analyst
Aug. 1998 - Oct. 1999Fremont, CaliforniaFully responsible for optimizing the allocation of the annual $10M promotion and merchandising budget for all educational products.
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