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Work Background
HearstSenior Digital Media Executive
Oct. 2022New York City Metropolitan AreaWorked with both B2B and B2C clients, building lasting digital connections with consumers and formulating effective digital media strategies. • Worked with businesses to implement omnichannel digital marketing strategies to drive brand awareness and effective digital sales cycles while identifying improvement gaps and executing corrective measures.
• Collaborated with cross-functional teams, including account management and sales, to communicate unique value propositions, messaging, and positioning for Hearst Digital products. • Collaborated with senior executives to develop growth plans for the organization; forecasts drafts, implements and oversees campaign marketing budgets, while planning and monitoring the ongoing digital campaigns and analytics and coordinating with external agencies.
• Managed a high volume of new business development, generating nearly half a million dollars in revenue in my first eight months.
Tellus ESG CounselManaging Partner
Oct. 2021 - Nov. 2022London, England, United KingdomTellus surveys for high-growth companies that provide an innovative approach to growing needs in the fields of environmental, social and governance (ESG). Tellus partners with these carefully selected firms using a unique advisory model that allows founders and their teams to shape their own direction. Tellus also engages with more established companies as they increasingly focus on sustainability metrics and integrate ESG into their business, progressing though various stages of growth, evolution and international expansion. Responsible for guiding Tellus’ strategic direction, authoring the business plan, and managing day-to-day activities, including but not limited to: • Identified, researched, and recommended industries, companies, and technologies for Tellus to evaluate from a strategic partnerships perspective. • Lead the strategic partnership process, including financial analysis, due diligence, and negotiation.
• Built relationships with leaders at emerging and established companies as well as with investment banking and venture capital firms.
GMG Global Director of Marketing
Aug. 2019 - Oct. 2021Paris, Île-de-France, FranceOversaw the coordination and executed the development of marketing strategies for the organization. • Elevated public image and increased visibility through active community engagement as primary spokesperson to constituents, media, and general public, and building strategic relationships with other professionals and civic & private organizations. • Content Management: Managed and improved online content, considering SEO and Google Analytics. Oversee all branded collateral, including ads, signage, promotional items, and digital assets. • Media Relations: Developed contacts with media representatives, managed inbound media requests, and coordinated press reports.
Private FinanceDirector Of Business Development
Sep. 2017 - Aug. 2019New York, New YorkManaged compliance with policies and procedures pertaining to raising capital. • Evaluated markets, conducted strategic account reviews, and identified and translated business drivers, goals, and initiatives into high-value marketing strategies.
• Formulated goals to maximize account revenue, directed sales strategy and planning, executed selling and relationship activities, prepared forecasts, and managed robust pipeline.
• Successfully located financing for global sustainable development projects in collaboration with major global financial industry players, applying sales and marketing expertise to reach markets previously unattainable.
• Sales planning across accounts and team to deliver global growth objectives, with responsibility for accurate pipeline management and forecasting. Market Research for potential projects and vetted participants • Built a detailed understanding of our markets and global accounts, including their business strategy, drivers, goals and initiatives and translating these into valuable marketing strategies
International Chamber of CommerceManager, Sponsoring and Partnerships, Business Development Department
Jan. 2016 - Jun. 2017Région de Paris , FranceThis wide and varied role includes developing the ICC partnerships, sponsoring opportunities, advertising sales and new revenue streams. I work within the Business Development Department, and across Membership, World Chambers Federation, and Policy departments to explore and commercialize ICC content, products and business networks. • Triggered 250% increase in revenue 12 months by completely overhauling business development and fundraising departments, as well as centralizing sponsorship requests to ensure a consistent, global approach.
• Expanded professional network and donor base by developing sales packages, organizing events and conferences, devising media relations strategy, and securing high-profile print, digital, and broadcast placements.
• Designed and executed marketing tactics to drive awareness and revenue growth.
• Identified and defined areas for growth including potential revenue/market share gains on existing accounts and work with sales to capitalize on those opportunities
• Maintained Annual Report, keeping tack of all finances related to my
department.
• Served as the single point of contact for clients and agencies—managing communication at all levels, inclusive of: Communicating daily with internal and external departments (Sales, Marketing, Programming, Finance, Legal, Business Affairs, Traffic, PR, Corporate Events, Comcast partners) on behalf of client, Coordinating meetings and managing attendee lists, Distributing updates and directional feedback from client, Streamlining questions and client responses
• Developed sales packages, managed events and conferences, increased professional network/donor base
New York Times, News and Syndicate ServiceInternational Sales and Business Development Associate, Europe, Middle East, North Africa
Dec. 2012 - May. 2013Paris, France• Liaising with and answering inquiries from clients, media, individuals and other
organizations.
• Analyzed and evaluated the intake and collection of data for licensed global
partnerships, managers and directors.
• Negotiated terms of sale, supervised sales inquiries and contracts with clients
to manage product distribution for established networks.
• Oversaw the collection of data for multi-national licensing agreement, and
created an accurate weekly report for managers and directors.
• Drafted marketing materials and mailers weekly, targeting areas of client
interest.
• Identified new prospective clients via independent market research and created pitches.
Le Best of ParisDirector of Communications and Business Development
Mar. 2011 - Jan. 2016Paris, France• Communicated the unique value proposition of customized concepts to ultimately drive revenue across the portfolio
• . Drove digital advertising sales, developing new digital and social revenue opportunities, penetrating new verticals and markets (from new clients and for new platforms and activations), and shaping future digital monetization opportunities
• . Understood customer KPI’s and looked for opportunities to develop monetize-able solutions, including customizable cross-platform opportunities that meet client needs
• . Keep abreast of the continually evolving digital media marketplace, customers and competition in order to conceive and effectively execute a sales strategy that generates and informs product offerings and drives improved operations and financial results • Evaluated the financial aspects of product development, including budgets,
expenditures, and research and development appropriations across traditional and
new media. • Created content for press releases, byline articles and keynote
presentations. • Performed ongoing customer/market research and demographic profiling to
identify and capitalize on unmet market needs ahead of the curve.
• Designed, drafted and executed all marketing strategies and sales
packages. • Expanded client base by 70% in three years. • Served as primary copywriter on advertising campaigns as well as overseeing
corporate networking events and partnerships. • Assumed a lead role in pitch/team meetings due to strengths in presentation
and negotiation skills. • Supervised selection of writer content in collaboration with the Editor-in-Chief.
The American University of ParisBusiness Development Assistant
Sep. 2010 - Sep. 2011Paris, FranceCommissioned by the President of the University, I developed an online database for faculty members and staff to more effectively access and search for grant opportunities. The content was researched and posted by me.
• Developed and launched the AUP Grants Database. • Researched and identified feasible grants and fundraising opportunities and
submitted grants to foundations.
• Authored a grant-writing guide for university faculty and staff to promote
community engagement.
• Events Management for Fundraisers.
• Led market launch of new products. Identified opportunities, researched new
product possibilities, collaborated with engineering team and created
campaigns.
• Leveraged strengths in cost-effective marketing management and vendor
negotiations.
Fashion Insider MagazineAssistant Director of Communications & Business Development, Paris
Jan. 2009 - Jan. 2010Paris, France• Acted as point of contact between the executive and internal/external partners, press and publicity
• Developed and maintained positive relationships with talent, producers, public relations agencies and representatives, agents, managers, productions staff, media and programming executives in order to ensure maximum positive coverage for the magazine and its events • Managed corporate marketing and communications functions: i.e. social media campaigns, e-marketing, analytics, PR, media relations, and corporate positioning
• Organized Fashion Week Events
• Analyzed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.
• Edited and designed promotional materials
• Established partnerships through corporate networking responsible for recruiting talent and observation of deadlines
Cumsky and Levin, LLPAdministrative Assistant
Jan. 2007 - Jun. 2007Cambridge, Massachusetts Conducted research projects, drafted memoranda and correspondence, filed paperwork at government offices, and basic clerical work.
Minogue Birnbaum, LLPAdministrative Assistant
Jun. 2004 - Aug. 2005New Canaan, Connecticut, USAWas the sole administrative assistant for the satellite office of a legal practice based in New York City. Duties included, filing correspondence, filing legal paperwork at government offices, research, keeping track of billable hours, convincing clients, scheduling, keeping track of major deadlines and projects and other general office managerial tasks.
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