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Work Background
Georgia Gwinnett CollegeAssistant Athletics Director for External Operations at Georgia Gwinnett College
Jan. 2020Lawrenceville, Georgia-Spearhead development initiatives by cultivating and securing corporate sponsorships, managing donor relations for the Grizzly Club, and strategizing impactful fundraising campaigns. -Management of the sports communications team and operations, including sports information functions, GGCAthletics.com and GDN, sponsorships, communications, development, ticket office, ticket sales, and creative services. - Develop and implement targeted marketing campaigns for each sports season, significantly boosting brand visibility and engagement for GGC Athletics. -Increase the positive competitive atmosphere at athletics contests and enhance the fan and student-athlete experience. - Oversees the following areas for athletics: Development, Marketing and Brand Strategy, Sports Communications, and Community Relations. -Lead content creation for digital and traditional media, including social media, video production, and print and outdoor advertising. -Improve fan and student-athlete experiences at athletic events by innovating engagement and promotional strategies. -Foster digital community engagement by initiating and managing collaborative projects with local organizations, effectively enhancing GGC Athletics' role and presence in the community through social media and online platforms. -Spearhead the creation of compelling digital content, including social media graphics, promotional videos, and digital ads, ensuring consistent and impactful brand messaging across all digital platforms. -Establish and direct the Grizzly Crew Sports Marketing Internship Program, focusing on digital marketing skills development, with 11 students trained in effective online marketing techniques since 2021.
Troy UniversityAssistant Athletics Director for Marketing and Promotions
Aug. 2019 - Jan. 2020- Led the Marketing and Promotions Department at Troy Athletics, implementing innovative marketing strategies and promotional campaigns that significantly increased game attendance and revenue generation. - Collaborated daily with the External Operations Department, enhancing corporate sponsorships and public relations through targeted communications and strategic partnerships. - Managed a diverse marketing team consisting of a graduate assistant, two interns, and a 15-member student team, fostering a creative and results-driven work environment. - Primary focus is to engage, inform, and influence, drive revenue, increase attendance and tell the Troy Athletics story. - Oversaw Troy Athletics’ social media strategy, managing accounts on Twitter, Facebook, and Instagram, which played a pivotal role in enhancing the digital presence and fan interaction. - Assisted in setting Football’s second best attendance along with all-time attendance records for Volleyball, Women’s Basketball single game, and the second highest attended Men’s Basketball Game. - Achieved a 93% increase in basketball season ticket sales through strategic marketing efforts and effective team leadership.
Oklahoma Baptist UniversityAssistant Athletics Director for Marketing and Promotions
Mar. 2016 - Aug. 2019Shawnee, Oklahoma- Founded and led the development of the OBU Sports Marketing Department, establishing a comprehensive marketing strategy for all 22 sports on campus. - Directed all marketing initiatives, enhancing game day operations and promotions, ensuring seamless execution and an improved fan experience. - Create full marketing plans, public service announcement scripts, game day timelines, pre-game, in-game, and post-game promotions, and execute sponsorship activations. - Managed multimedia operations during events, including arena and stadium sound systems and video boards for football, volleyball, and basketball games. - Developed and produced all promotional content, including posters, social media graphics, print ads, billboards, and videos, showcasing proficiency in Adobe Photoshop. - Orchestrated comprehensive digital marketing and advertising campaigns, aligning promotional efforts with strategic objectives to maximize reach and impact. - Supervised student interns, delegating responsibilities for game day promotions and grassroots marketing initiatives around the Shawnee community and on campus. - Initiated and coordinated Fan Day events for volleyball and football, significantly increasing community engagement and participation, with attendance growing from 23 to 64 kids in one year.
The University of Southern MississippiAthletic Marketing Associate
Aug. 2014 - Jan. 2016Hattiesburg, Mississippi Area- Managed daily operations of graduate assistants and volunteer student workers, directing targeted grassroots marketing initiatives across all sports. - Designed and produced a range of promotional materials, including flyers, banners, and handbills, to enhance visibility and engagement for campus sports events. - Spearheaded marketing and promotional strategies for volleyball and softball, developing comprehensive marketing plans, public service announcements, and game day scripts, and managing sound and music operations during events. - Collaborated with team members to generate innovative promotional concepts for major sports including baseball, football, and basketball, contributing to a cohesive marketing approach. - Set attendance records for most attended volleyball match and most attended softball game in Southern Miss history. - Achieved record-breaking attendance figures for volleyball and softball matches, setting new university and Conference USA records for overall attendance averages. - Orchestrated a significant increase in student attendance at a high-profile Southern Miss football game against Mississippi State through effective on-campus grassroots marketing, drawing over 4,000 students. - Led a successful promotional campaign for the Southern Miss women’s basketball WNIT appearance, significantly boosting attendance through strategic flyer distribution, banner placements, and a unique 'dorm storm' event with the team. -Developed and coordinated the Southern Miss Social Media Suite for men’s basketball, enhancing fan engagement and online visibility by inviting fans and local celebrities to “live tweet” during games.
The University of Southern MississippiGraduate Assistant
Aug. 2014 - Apr. 2015Hattiesburg, Mississippi Area- Focused on grassroots marketing efforts. - Created promotional plans, game day scripts, and timelines for volleyball and softball. - Ran and oversaw the in-game experience for volleyball and softball. - Executed pregame, in-game, and post-game promotions for volleyball, softball, football, baseball, and men’s and women’s basketball.
The University of Southern MississippiAthletic Marketing Assistant
Sep. 2012 - Aug. 2014Hattiesburg, Mississippi Area- Assisted with implementing more awareness for Southern Miss Athletics around campus and the Hattiesburg/Laurel area. This pertained to, handing out handbills and game schedule cards to students while on campus and going to businesses around Hattiesburg and Laurel delivering promotional items. - Executed scripted game day promotions, pregame, and in-game, for football, men’s and women’s basketball, women’s soccer, women’s volleyball, and baseball.
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