CP ShadesEcommerce Project Manager
Jan. 2020 - Jan. 2021Sausalito, California, United StatesLaunched debut ecommerce platform in April 2020 in response to Covid-19. Defined the campaigns that supported new product launches, branding initiatives, and monthly sales goals. Supported product sales trends and website analytics to inform seasonal and monthly merchandising decisions (on the homepage, landing pages, and product pages), as well as product-specific promotions.