Shafer VineyardsDirect-to-Consumer Manager
Oct. 2014 - Nov. 2018Napa, California, United States• Managing full breadth of entire consumer direct mail program, including marketing schedules, social media marketing development, release dates, content, website maintenance and more
• Managing inventory logistics of tri-annual wine releases and corresponding events
• Assisting in planning and executing all Shafer events including V2V, annual Supplier Party, holiday events and more.
• Managing all direct shipping for entire Shafer mailing list, including annual release & tasting room orders • Extensive work in hospitality, including hosting tastings and VIP guests
• Responsibility for handling all VIP guests attending winery for tastings, purchasing and events
• Developing & maintaining long-term relationships with mailing list members • Extensive knowledge of state shipping & compliance laws • Responsible for coordinating and shipping 7,000+ orders annually • Extensive knowledge of wine making process, viticulture practices & Napa Valley history