Lailand Flaherty - Senior Director, Direct-To-Consumer, Caymus Vineyards

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Work Background

Caymus VineyardsDTC Director

Jan. 2023Rutherford, California · On-site

Golden State CiderMarketing Manager

Feb. 2022 - Aug. 2023Heladsburg, CA

Rosebud Heritage FarmsOwner

Aug. 2013 - Aug. 2023Napa, CA

Grove 45 Extra Virgin Olive OilDirector Of Operations

Sep. 2019 - Feb. 2022St Helena, California, United States

St. Helena Chamber of CommerceHospitality Director

Jun. 2011 - Dec. 2021

Shafer VineyardsDirect-to-Consumer Manager

Oct. 2014 - Nov. 2018Napa, California, United States• Managing full breadth of entire consumer direct mail program, including marketing schedules, social media marketing development, release dates, content, website maintenance and more • Managing inventory logistics of tri-annual wine releases and corresponding events • Assisting in planning and executing all Shafer events including V2V, annual Supplier Party, holiday events and more. • Managing all direct shipping for entire Shafer mailing list, including annual release & tasting room orders • Extensive work in hospitality, including hosting tastings and VIP guests • Responsibility for handling all VIP guests attending winery for tastings, purchasing and events • Developing & maintaining long-term relationships with mailing list members • Extensive knowledge of state shipping & compliance laws • Responsible for coordinating and shipping 7,000+ orders annually • Extensive knowledge of wine making process, viticulture practices & Napa Valley history

HUNEEUS VINTNERS LLCDirect-to-Consumer Manager

Oct. 2012 - Oct. 2014Napa, California, United States• Developed and implemented Vineyard Circle Wine Club program • Managed shipping and inventory logistics for 10+ labels across 5 brands • Planned and implemented 6-10 annual events, including inaugural Summer Solstice Ball, Member’s Harvest Party, Staff Christmas Party and more • Over 180 Vineyard Circle sign-ups • Over 1.2 million dollars in sales • Extensive knowledge of ECellar • Extensive knowledge of Quintessa and Huneeus Vintners • Assisted in development of Direct-to-Consumer SOP handbook

Children's Hospital Central HospitalFoundation/Development Intern

Jan. 2011 - Jun. 2012Assisted in all aspects of event planning, fundraising, hospital tours, donation management, established donor relationships, clerical assistance. Assisted in coordinating event kick-offs, fundraising campaigns and donation drives.

The Grape TrayWine sales associate

Jan. 2010 - Jun. 2010Customer assistance in buying and ordering wine from around the world, completing billing cycles handling over $20,000 in monthly accounts, organizing and sending monthly newsletter.

Reef Transfer CompanyClerical assistant

Sep. 2009 - Jan. 2010Catalogued incoming invoices, completed billing cycles, organized filing system, kept records for 25 accounts, $100,000 in monthly accounts

Rios Farming CompanyAdministrative assistant

May. 2009 - Aug. 2009Assistance in payroll, time keeping, billing and filing. Vineyard consultant: Catalogued, compiled and generated data unique to each vineyard under company care, managed 10 accounts, over $500,000 in monthly revenue

California State University, FresnoClerical assistant

Feb. 2009 - May. 2009Catalogued data pertaining to different student groups, assisted in general clerical work.

Health Spa Napa ValleyGuest service coordinator

May. 2008 - Aug. 2008Coordinated guest treatments, customized spa packages, established strong local client base, maintained general facility upkeep, guided incoming coordinators though training, familiarized regular and single time clients on spa and gym policies, classes and opportunities.

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