Roseanna Milburn

Marketing Coordinator @The Rum Kitchen

Email Marketing Manager💸 MarketingGraduate StudentCommunity ManagerBrand Marketing ManagerCommunications Manager🎓 StudentContent Manager

I am a skilled marketing professional specializing in strategic marketing, social media management, and event coordination. Through my 3 years of work experience in this sector combined with my 1st class degree in International Business, I have developed and executed marketing campaigns, enhanced customer engagement, and successfully managed diverse promotional activities. My ability to thrive in high-pressure environments and my expertise in market research and performance analysis have consistently driven brand visibility and customer growth.

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Work Background

The Rum KitchenMarketing Coordinator

Jun. 2023 - Feb. 2024Collaborated with departments and staff company-wide to coordinate and implement effective marketing strategies for a rum bar and Caribbean-inspired restaurant. My role included: - Developed and executed comprehensive marketing strategies to enhance brand visibility and attract new customers. - Managed social media accounts, creating engaging content that increased follower engagement and expanded our online presence. - Coordinated promotional events and campaigns, collaborating with local rum and music businesses and influencers to drive traffic and sales. - Conducted market research to identify trends and customer preferences, utilizing insights to optimise marketing efforts. Used social media customer analytics to produce weekly and monthly reports on progress. - Designed and distributed promotional materials, including flyers, newsletters, and digital advertisements. - Monitored and analysed marketing performance metrics, generating reports to assess campaign effectiveness and inform future strategies. - Supported the management team in planning and executing special events, ensuring seamless coordination and successful outcomes. - Enhanced customer experience through targeted loyalty programs and personalised communication, increasing repeat business.

VM Resort abd SpaMarketing Assistant

Oct. 2021 - Aug. 2022Golem, Tirana, AlbaniaMy placement year at VM Resort and Spa provided invaluable experience aligned with my career aspirations. Working within a dynamic team, I gained first-hand insight into SME operational management, thriving in a high-pressure environment that honed my stress management, communication, and task efficiency skills. My role involved: Content Creation: Innovatively crafted content for the resort's social media and promotional activities, leveraging creative tools and conducting market research to engage both domestic and international markets. Social Media Management: Co-managed VM Resort and Spa's primary social media profiles, overseeing content creation, customer interactions, and audience engagement. Independently curated a travel and tourism profile highlighting Albania as a holiday destination, significantly boosting reach and engagement for both profiles. Event Coordination: Spearheaded the organisation of diverse events including live music, birthdays, weddings, conferences, and more. Led promotional initiatives such as local celebrity partnerships, influencer collaborations, brand associations, and seasonal holiday packages, contributing to the resort's overall growth and reputation.

Freelance Social Media Marketing Services (unpaid work)

Jan. 2021 - Aug. 2022Brighton, England, United KingdomI worked with local businesses to help enhance their social platforms. Progress was excellent and I gained practical experience for myself to use in future career paths. This was carried out in my spare time alongside university and my internship. Via contractual agreement I have helped with: - Content Creation - Advert Development - Promotional Content - Interactive Marketing Methods - Packaging and Menu Design - Effective Brand Positioning - Working with Influencers - Creativity and Innovation I have created a portfolio of my work so far that is available upon request.

SitelCustomer Contact Representative

May. 2020 - Aug. 2020Plymouth, England, United KingdomI made effective outbound calls to contacts to gather information, provide help, and offer advice. - Excellent over-the-phone service by delivering polite, efficient, and high-quality calls. - Completion of extensive online training including data protection and global security awareness. - Good IT skills through the use of a variety of IT systems and online platforms.

Marroccos Italian Waitress

Apr. 2019 - Mar. 2020Brighton and Hove, England, United KingdomI provided excellent customer service and gained experience in sales in this high-end seafood restaurant. - I consistently met my daily targets through menu recommendations and polite, persuasive conversation to each customer’s tastes. - I developed the skills necessary to work effectively in a high-pressure environment and meet demand. - I worked successfully within a team.

Arabella's PizzariaHead Waitress

Oct. 2018 - Apr. 2019Brighton, England, United KingdomI independently oversaw the performance of staff and directed staff training. I dealt with customer complaints and staff issues constructively. I used skills of responsibility and self-initiative to ensure the smooth running of this independent restaurant, as management often had other responsibilities to tend to.

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